Mordern marketing concept
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The document presents on modern marketing context compared to traditional marketing. Traditional marketing focused on profit through sales volume using selling and promotions to sell products to customers. Modern marketing focuses on satisfying customer needs through an effective marketing mix to achieve profit through customer satisfaction. It discusses the 4 P's of the modern marketing mix - product, price, promotions, and place. The conclusion states that modern marketing is about satisfying customers and providing excellent service to build a strong brand image rather than just selling products.
Mordern marketing concept
- 1. Presentation on:Marketing in Modern ContextPresented By:AkankshagoswamiSTUDENT OF BHILAI BUSINESS SCHOOL BHILAI CHATTISGHARH
- 2. Modern Marketing ContextIn 1950s the marketing concept emerged. The marketing concept is aimed at orienting a firm completely towards its customers. Every department from production to finance to human resource should be customer focus.
- 3. Traditional marketing conceptFocusObjectiveMeansProfit through sale volumeSelling and PromotionsProduct to be sold to customer
- 4. Modern marketing concept FocusMeansObjectiveProduct satisfaction customer need Profit through customer satisfactionMarketing Mix
- 5. Modern Marketing 4 P’sProductPricePromotionsPlace
- 8. AdvertisingPublic RelationsPromotional MixSales PromotionPersonal SellingDirect Mail
- 10. ConclusionAs per the new concept of Marketing, its not about only selling the products to the customers. In present scenario, marketing is all about to satisfied the customer and providing the excellent services to establish brand image in consumers mind.
- 11. THANK YOUANY QUESTIONS YOU CONTACT AT [email protected]