Music Promotion lesson 3
- 2. Genre • Write down as many different genres and sub-genres of music as you can remember.
- 3. In this lesson we will… • Consider the importance of genre to music promotion.
- 4. How does genre affect the way music is promoted?
- 5. Album covers
- 6. Research • Choose 2-3 genres and find an example of a music video, digipak, website and advert. • What similarities are there in terms of style and content of each genre? • How are the genres different in terms of style and content? • What does this reveal about their target audience? • You should have set your blog by now and should have the following nailed: – Intro to yourself. – Response to brief (explaining what it is you’ll be doing this year and showing you understand what a music video, digipak, website and advert are). – History of music videos. – Genre research.
- 7. Hip Hop Website – Jay Z – Holy Grail Magna Carta Album – Nas - Ilmatic Music Video – J5 – Concrete Schoolyard Advert – Kendrick Lamar
- 8. Get blogging! • You should have set your blog by now and should have the following nailed: – Intro to yourself. – Response to brief (explaining what it is you’ll be doing this year and showing you understand what a music video, digipak, website and advert are). – History of music videos. – Genre research.
- 9. Learning Objective: To create a website you can use to present your portfolio research and planning for assessment. http://emmaastleya2media.blogspot.co.uk/ Genre Research • Choose 2-3 genres and find an example of a music video, digipak, website and advert. • What similarities are there in terms of style and content of each genre? • How are the genres different in terms of style and content? • What does this reveal about their target audience? Initial website content • Intro to yourself including musical interests. • Response to brief (explaining what it is you’ll be doing this year and showing you understand what constitutes a music video, digipak, website and advert). • History of music videos. • Genre research (see left).