My product analysis audience theory
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This document analyzes the target audience for a product based on audience theory. The target audience is identified as female teenagers and young women from middle-class European and American backgrounds who enjoy makeup and music. The document further breaks down the target audience's aspirations, gender traits, age group characteristics, and national values based on several theorists' frameworks for analyzing media-grouped audiences. It posits that the product could offer solutions to the target audience's potential feelings of jealousy and confusion by providing advice, beauty, attention, and love.
My product analysis audience theory
- 1. My Product Analysis - Audience Theory Following Graeme Burton’s theory, that audiences are either socially grouped or media grouped, my target audience is female teenagers and young women who are European/American in the middle class (socially grouped) who are make-up lovers and music lovers. (Media grouped) Hartley takes this idea further, by breaking down media grouped audiences in to seven categories. Self: The aspirations of my audience include looking beautiful, feeling amazing, being a little bit more popular and being creative with what they wear. Gender: My target audience is female teenagers and young women. Feminine qualities that I included are colourful, sensitive, beautiful, sweet, loving and kind. Age group: I want to appeal to female teenagers and young women; therefore my product needs to imply safety, beauty, cuteness, specialty and nice features that won’t be embarrassing or not safe. Nation: My target audience is European and Americans, which are both western continents, so my advert includes influence on the western media values and their common ideals. Richard Dyer states that people are not satisfied with their lives and therefore the media can persuade them by offering solutions to their inadequacies. The inadequacy that my target audience might have could fall under the categories of jealousy (seeing women who look better than them) and confusion. (They’re not quite sure what to wear and they don’t know how to wear things) My product could therefore offer the following solutions: advice, beauty, attention and love.