My sales plan
- 1. Writing Sales Plan To write and define sales Plan Current Position Competitor Analysis Define products Target Revenue Target Market Define strategy Staying Ahead
- 2. Company Position Channel Partner ( For Reputed Process Instrumentation Products OEM) Product Quality - International standards & suitability to process demands Intuitive User Experience Price – Comparatively High with that of Competitors Uniqueness – Price to Performance ratio – Good Factor
- 3. Competitor Analysis Pricing Strategy – Initially Lower Pricing Competitive at common BID participation Increasing thrice the cost of spares they offering after sales– Hidden Factor Not Meeting Specific demands Service support – Less Experienced
- 4. Products overview Level & Flow transmitters Pressure transmitters Temperature transmitters Sensing & Internet of Things Packaged Products Compact sensors
- 5. Target Revenue Target Time period – 40 Days No. of units to be sold – 50 Target sales – 20 Lakhs
- 6. Target Market Endress+Hauser • Utility – Process industries • Water treatment Plant • Thermal power plant • Chemical plant • Sugar • Paper & Pulp • System integrators Honeywell • Process industries • Automotive OEM • Machine builders • Panel manufacturers • Cold storage facilities • Oil & Gas • System Integrators Pepprl + Fuchs • Machining Industries • Machine builders • Panel builders • System integrators • EPC project handling • Material Handling
- 7. Define Strategy Cold Calls / Direct Visits One on One Discussion Evaluating Customer Demands On new product ( replacing conventional products),Discuss, case study, Costing effects, Payback report to customer Ability to focus on undisclosed hidden factors abt customer requirement Meeting Demands-Pricing – Delivery terms inline with requirements.
- 8. Staying Ahead Win the deals through Pricing strategy Value Addition in future – Making it as Ideal feature After Sales – One Page Simple Quick Guide (Startup,commissioning,integration,accessing Error logs) Above Simple quick guide (Along with OEM Detailed manual) gives the easy handling experience to customer