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My Spotify Intrapreneurial Presentation.
- 1. Alexandria Duran Full Sail University September 27,2024 Spotify Intrapreneurial Proposal
- 3. Company Profile Mission Statement: •"To unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it." Description of the Business: •Founded in 2006, Spotify is the world’s largest music streaming platform with over 551 million users globally. •Offers a vast library of music, podcasts, and exclusive content. •Provides both free and premium subscription options. Description of Products: •Music and podcast streaming •Personalized playlists (e.g., Discover Weekly) •Exclusive artist content and interviews
- 4. Business Opportunities Business Trends: •Rapid growth in demand for seamless of fl ine playback in areas with poor internet connectivity. •Industry shift towards superior customer support and real-time assistance. Opportunity: •Potential to strengthen competitive position by addressing current user dissatisfaction and aligning with emerging industry standards.
- 5. Business Needs Business Trend Opportunity/Customer Pain Point: •Users express dissatisfaction with of fl ine playback functionality, citing complications in syncing playlists and dif fi culty switching modes. •Customer support response times and backlog are common complaints, leading to poor user experiences. Supporting Evidence: •Recent surveys indicate that 40% of Spotify’s churned users reported inadequate of fl ine access as a primary reason for leaving. •Customer support satisfaction ratings have dropped by 15% in the past year.
- 6. Solution Solution: •Enhance the of fl ine playback feature with automatic updates and improved mode- switching capabilities. •Implement 24/7 real-time chat support and in-app troubleshooting guides. How Does the Solution Solve the Pain Point? •Provides a seamless listening experience, reducing frustration for of fl ine listeners and minimizing churn. •Real-time support increases response ef fi ciency and resolves issues faster, boosting customer satisfaction. Alignment with Mission Statement: •By re fi ning the user experience, Spotify continues to inspire billions of fans while providing value and sustainability to the artist community.
- 7. Implementation Plan Timeline: •Month 1-2: Research and feasibility analysis with cross-functional teams. •Month 3-4: Develop and test of fl ine playback enhancements and support tools. •Month 5-6: Pilot launch with a select user group. •Month 7: Full-scale rollout and post-launch evaluation. Cost: •Estimated $750,000 for development, testing, infrastructure, and support system enhancements. Marketing the Solution: •Announce updates through email, social media, and in-app noti fi cations. •Highlight bene fi ts in blog posts and create video tutorials on YouTube. Evaluation: •Post-launch user satisfaction survey and usage data analysis 3 months after implementation.
- 8. Example of Implementation Plan Prototype Development: •Build and test an automatic playlist update feature for of fl ine mode. User Testing: •Select a diverse group of users to participate in a beta testing phase for 2 months. Feedback Integration: •Gather feedback and make adjustments to features before full launch.
- 9. Conclusion Summary: •Addressing of fl ine playback limitations and enhancing customer support aligns with Spotify’s mission to offer an inspiring and high-quality listening experience. •The proposed solution will reduce churn, boost user satisfaction, and further differentiate Spotify in a competitive market. Next Steps: •Obtain project approval from stakeholders. •Kick off feasibility analysis and cross-functional planning sessions.
- 10. References Nast, C. (2020, January 21). The 28 commandments of successful investing. British GQ. https://www.gq- magazine.co.uk/lifestyle/article/investing-for-beginners Spotify Promotion Service | Promote your Music on Spotify | SoundCampaign. (2021, December 14). Soundcamps.com. https://soundcamps.com/spotify-promotion/ JOSNA. (2022, September 5). Is Your Spotify Not Working? Here’s How to Fix it. Electronics Hub. https:// www.electronicshub.org/spotify-not-working/ Spotify Not Working: Every Spotify Error Fix + Explanation (Easy Solutions) - Tune My Music Blog. (2024, February 27). Tune My Music Blog - Stay Tuned with Streaming Music News and More. https://blog.tunemymusic.com/spotify- not-working-every-spotify-error- fi x-explanation-easy-solutions/