Next Level Collaboration: The Future of Content and Web Design
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The document discusses the evolution of content and web design, emphasizing the need for collaboration and co-design among interdisciplinary teams. It highlights the importance of open communication, continuous learning, and involving clients in the design process to create meaningful experiences. The text advocates for a mindset shift towards embracing content as central to design, encouraging teams to work together holistically to achieve successful outcomes.
Next Level Collaboration: The Future of Content and Web Design
- 1. nextlevelcollaborationTHE FUTURE OF CONTENT & WEB DESIGN
- 3. These are my people.
- 4. These are my people.Dad is a GIS developer.
- 5. Mom is an artist.
- 7. This is Pomar Jackson.
- 8. This is Pomar Jackson. He doesn’t care much for computers.
- 9. So, maybe you’ve heard of this?Talkin’ ‘bout a revolution.
- 10. THE WAY PEOPLE WORKED AND PRODUCED WAS FOREVER CHANGED. together
- 11. Flash forward to today...
- 12. At the corner of interconnected and amazing.
- 13. FROM STORE FLOOR MAPS TO INSTANT INSTAGRAM PRINTS, THE APP ENHANCES THE IN-PERSON experience.
- 14. It’s a whole new world.
- 15. With devices we haven’t even dreamed of yet.
- 16. “IT'S HARD TO TELL WHERE THE ENDS AND THE BEGINS, ISN'T IT?” code content @JCOLMAN
- 17. “EVERYTHING IS CONTENT. CONTENT IS WHAT THE USER OR RIGHT NOW.”wants needs - JARED SPOOL
- 18. Content is at the heart of every experience we design.
- 19. And yet here we are.
- 21. The breakdown of old workflows is becoming painfully obvious.
- 22. HTML wireframes! atomic design! Adaptive content! style tiles!
- 23. “Until we got stuck.” PROTOTYPING YOUR WORKFLOW
- 24. “MEETING THE DEMANDS OF OUR MULTI-DEVICE WEB IS LESS A PROBLEM OF AND MORE ONE OF ”communication. technique, - MARK LLOBRERA
- 25. IT’S TIME FOR OUR revolution. IT’S TIME TO MAKE THINGS THAT MATTER AGAIN.
- 26. IT’S TIME TO BE THAN THE SUM OF OUR PARTS. greater
- 27. And move beyond collaboration to co-design.
- 32. 1) Be open
- 33. ASK LOTS OF questions.
- 34. BE TO SAY “I DON’T KNOW.” willing
- 35. ASK FOR AND CONSIDER feedback criticism.
- 37. Because science.
- 38. 2) Just jump in
- 39. “CONTENT DOESN’T BELONG TO DESIGN DOESN’T BELONG TO CODE DOESN’T BELONG TO “ content. design. dev. - NICOLE FENTON
- 40. DON’T WAIT TO BE JUST JUMP IN WHERE YOU CAN help. invited,
- 43. AND SOMETIMES IS LIKE content code.
- 44. 2) Just jump in This is Nicole Fenton. @NICOLESLAW
- 45. INTERFACE WRITING IS CODE. IT’S CODE FOR PEOPLE, IT’S CODE FOR READERS. “I’M DOING THIS STEP, WHAT SHOULD I DO NEXT?” - A USER THAT’S A VERY PROGRAMMATIC WAY OF DEALING WITH SOMETHING. AN INTERFACE WRITER HAS TO THINK OF IT ALMOST LIKE A PROGRAMMER.
- 46. Broad knowledge. Deep expertise.
- 47. This is Michael Evans. @MEVANS212
- 48. WE DIDN’T THINK ABOUT IT AS CONTENT. HOW DO WE PRESENT THE PRODUCT TO THE USER IN A WAY THAT MAKES IT AS SIMPLE AS POSSIBLE. BUT ALSO PRESENTING INFORMATION THAT THEY CARE ABOUT.
- 49. THE WHOLE PROJECT WAS SUPER COLLABORATIVE. THAT’S THE ONLY WAY WE COULD DO THIS. CROSS-DISCIPLINE TEAM ✓EVERYBODY CAN BE IN EVERYBODY’S BUSINESS, AND SORT OF KNOWS WHAT’S RIGHT OR WRONG.
- 50. EVEN IF ISN’T IN YOUR JOB DESCRIPTION… content
- 51. 3) Make friends and play nice
- 52. JOIN forces.
- 53. This is Joe Stewart. @WORKJOESTEWART
- 54. FOR THE VIRGIN PROJECT THERE WERE TWO LEAD DESIGNERS. ME, WITH MY BACKGROUND IN GRAPHIC DESIGN. AND THIS OTHER GUY, FELIPE MEMORIA, WITH MORE OF A TRADITIONAL UX BACKGROUND. WE STARTED DOING THE CONCEPT WORK TOGETHER. Sitting in the same room, next to each other. User research ✓ Client interviews ✓ Discuss your own findings ✓ Wow, much drawing. Very UX. THAT PART OF CO-DESIGNING WAS A REALLY BIG THING.
- 56. DESIGN AND DEVS UX PEEPS CONTENT STRATEGISTS EXECUTIVE STAKEHOLDERS PRODUCT MANAGERS CREATIVE DIRECTORS and more!
- 58. THE MAGIC WAS WHEN THE CLIENT STARTED TO GET REALLY INVOLVED. ONE UNBELIEVABLY SMART THING THAT VIRGIN DID? THEY HAD A LOT OF STAKEHOLDERS FROM DIFFERENT DEPARTMENTS INVOLVED THE WHOLE TIME. We moved into Virgin’s office, to be there every single day. THERE WASN’T JUST ONE PERSON THAT WE WERE WORKING WITH. ALL THE DIFFERENT PEOPLE WHO UNDERSTAND ALL THE DIFFERENT PARTS OF WHAT’S GOING TO MAKE THIS AIRLINE WEBSITE SUCCESSFUL. IT’S NOT LIKE THIS PERSON WORKS WITH THIS PERSON AND THEN HAS TO PRESENT IT TO THIS PERSON. WE WERE ALL THERE, ALL TOGETHER.
- 59. LEARN TO let go.
- 60. This is Aura Seltzer. @AURASELTZER
- 61. CHANCES ARE YOU ARE A CONTROLLING PERSON WHEN IT COMES TO WHAT YOU MAKE. AND WHAT SETS YOUR CLIENT UP FOR SUCCESS, IS FOR WHAT YOU’RE TRYING TO CONTROL SO DEEPLY TO CONSIDER THOSE OTHER VARIABLES. ONE OF THE BIGGESTS TESTS HERE, IS ONCE THE CLIENT PUTS THE CONTENT IN THE SITE DOES THE DESIGN SYSTEM STILL WORK? THAT’S TWO-FOLD. DID YOU BUILD A SITE THAT IS RIGHT FOR THEIR (CONTENT) NEEDS. THEN THERE’S EDUCATION. DID YOU TEACH THE CLIENT WHAT TO PUT WHERE, AND WHAT EACH PIECE IS FOR? THE SOONER YOU MAKE (CONTENT) CONSIDERATIONS, THE HAPPIER YOU’LL BE AFTER LAUNCH.
- 62. 4) Plan ahead 4) Plan ahead.
- 63. Do research and discovery as a team.
- 64. CONSIDER THE context AND CLEARLY STATE goals
- 68. Diverge and converge. Know what games you’ll use.
- 69. BRING ON THE revolution.