Nanigans Partner Webinar 1.30.14
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1. The document appears to be from a webinar presentation about predictive lifetime value and performance marketing at scale that was given in January 2013. 2. It provides information about the growth of Nanigans, including doubling in size to over 150 employees in 2013, and their focus on digital advertising including Facebook, mobile, and ecommerce. 3. The presentation also discusses Nanigans' partner program goals of empowering partners to grow their business and scale existing customers, and highlights strategies partners can use like leveraging Nanigans' ad engine and working as a team.
Nanigans Partner Webinar 1.30.14
- 1. after hyper growth from ! 35 to 100 people across 4 ofļ¬ces ! Predictive Lifetime Value for in just over a yearā¦! Performance Marketing at Scale Partner Webinar: Jan 2013 Predictive Lifetime Value
- 2. Introduction Chris Wilson Account Executive @chrisleewilson Dan Slagen SVP of Marketing at Nanigans @danslagen Predictive Lifetime Value
- 4. Partner program goal āTo empower partners with the technology, insight and support to grow their business and scale existing customersā Predictive Lifetime Value
- 6. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
- 7. Company update 1. 2. 3. 4. 5. 6. 7. 100% growth in 2013 $350M in annualized spend solely on FB 150+ employees (60% engineering) Boston, NY, SF London, Singapore, Sydney New integrations in 2014 (social & mobile) E-commerce focus, gaming, lead gen, pure play digital Partner program to represent significant percent of revenue Predictive Lifetime Value
- 8. Partner program update Agencies & Consultants: - Use Ad Engine to scale clients - Work the way you want - Work as a team to close new business - Accept new leads from Nanigans Predictive Lifetime Value
- 9. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
- 11. CPM increased 186% YOY Predictive Lifetime Value
- 12. Cost per click increased 35% YOY Predictive Lifetime Value
- 13. RPC increased 83% YOY Predictive Lifetime Value
- 15. $4M for 30 Seconds Predictive Lifetime Value
- 16. 100M During Primetime Every Night Predictive Lifetime Value
- 18. State of digital advertising ā¢ Digital 25% of marketing ā¢ Paid search 24%; at point of diminishing return ā¢ Display represents 41% ā¢ 290B impressions on thousands of sites; 54% not visible ā¢ Social less than 15% ā¢ Mobile less than 15% Predictive Lifetime Value
- 22. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
- 24. Performance analysis Predictive Lifetime Value
- 25. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value
- 26. Agency case study $80k - $200k Predictive Lifetime Value
- 27. Work Together: NO YES Chris Wilson Account Executive @chrisleewilson 2014 = Year of the Partner Predictive Lifetime Value
- 28. Work Together: Chris Wilson Account Executive @chrisleewilson ā¢ Communication ā¢ Fit ā¢ Leads ā¢ Selling ā¢ Scale 2014 = Year of the Partner Predictive Lifetime Value
- 29. Company & partner program Industry trends Product update Strategies for success Q+A Predictive Lifetime Value