Native Mobile Monthly Report - September 2012

MOBILE REPORT / SEPTEMBER 2012

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MOBILE NEWS,
VIEWS, EVENTS &
DEVELOPMENTS
LOCALLY AND
ABROAD
2 NATIVE MOBILE REPORT FOR SEPTEMBER 2012

CONTENTS
» Section 1: Mobile Events and Happenings
» Section 2: Mobile Landscape
» Section 3: Mobile Handsets & Operating Systems
» Section 4: Mobile Networks
» Section 5: Mobile Banking
» Section 6: Social Networks
» Section 7: Summary & Credits


SECTION 1

MOBILE EVENTS &
HAPPENINGS

4

INTERNET AND MOBILE
SHOW
» The Internet and Mobile Show is Africa’s only
internet business show for digital marketing and
online business, bringing together small, medium
and large enterprises with their marketing,
advertising, social and content partners
» Apart from NATIVE exhibiting at the event, Jason
Xenopoulos and Angus Robinson were featured
speakers
» You can view Angus’ presentation on “Mobile
Trends for the Next 5 Years’ here:
http://bit.ly/T1dAS6 (Dropbox)

Terrapinn, 11 September 2012


THE LOERIE AWARDS
2012
» There were only 4 golds across digital categories at the
2012 Loerie Awards, but social media played an integral
role in several of the big winners even if their awards
were for more traditional categories like television and
film
» Ogilvy Cape Town’s 'Be The Coach' campaign for Carling
Black Label was the big winner at the 34th Loerie
Awards. That an idea built at its core around a relatively
simple mobile mechanic should win a Grand Prix is a
reminder of the potential of mobile to enable ideas that
empower consumers in radical ways
» The results of this years Loeries show that in many ways,
the impact of digital and social media is even more
obvious

Memeburn, 25 September 2012


THE DEFINITIVE SOCIAL MEDIA
BRIEFING FOR MARKETERS
» The Who’s Who of brand, retail and agency
marketers gathered to debate the latest data
and trends, the big platforms, added their
insights and their pick of social media
campaigns
» Arthur Goldstuck released the results of the
‘Social Media Landscape 2012’ report, prepared
in partnership with Mike Wronski of Fuseware
» Angus Robinson was among the line up of
speakers and panelists at the Social Media
Briefing talking about Mxit and the emerging
social media platforms
» Other panelists included Alan Knott-Craig Jr,
Toby Shapshak and Simon Dingle to name a few
Marketing Mix, 4 September 2012


WIRED WOMEN
CONFERENCE
» The Wired Women Conference featured the
achievements of a wide cross-section of women
leaders who have harnessed technology
» “Technology, at the end of the day, is just a platform
and you don't have to be a “techie” to have a career in
tech”- the argument put forward by Debby Edelstein
» A common theme that ran through almost all of
the talks was that, at a basic educational level, girls
are not given the right idea about what career paths
are available to them when it comes to information
technology and are put off, because they regard
technology as boring, career-limiting and anti-social

ITWeb, 17 September 2012


HEAVY CHEF: M-COMMERCE
» Speakers, Angus Robinson and Jon Hoehler addressed the
audience at the latest Heavy Chef session on the
advancements that mobile shopping has made
» Jon Hoehler gave some great local and international
examples of businesses using M-commerce not only for
convenience but also to access a new market
» Angus Robinson split his presentation into the supply side
and demand side of commerce, and demonstrated the M-
commerce potential for each stage of the buying cycle.
Angus also emphasised that it is not just about a virtual
wallet, it is about everything else around that, as M-
commerce is not just a currency exchange but an added
value

Heavy Chef, 28 September 2012


FINAL COUNTDOWN TO THE
DIGITAL EDGE LIVE SHOW
» This year, on the 4th of October, opposition parties
will take an oath before facing a Commission of
Enquiry in what promises to produce the most
heated debate and discussion in the history of The
Digital Edge. Chaired by The Digital Edge panel
and esteemed visiting Dignitary, Nathan Martin of
Deeplocal fame, this will not be an event made up
of PowerPoint slides, black and white bills and
boring ballots – there will be no routine
proceedings, no democracy and certainly no
bargaining council. It’s digital marketing like
you’ve never seen it before. De Facto.
» Watch the video from last year’s event:
https://vimeo.com/36466778#at=0


SECTION 2

MOBILE LANDSCAPE

11

PREPARING FOR THE
HOLIDAY SEASON
» The fourth quarter of the calendar year has always
been a busy time for advertising, and particularly
special for mobile advertising
» While the holidays are about family, friends, food and
gifts, another fact of the holidays is lots of time in
lines. Consumers have found outlets to the long
lines in their mobile phones
» Users could be clicking on ads that they may have
never normally considered, simply because they are
just trying to make the most of their down time.
» In short, tech product launches, and the holidays
create the perfect alignment for mobile advertising
which advertisers should not miss

Mobile Marketer, 13 September 2012


GIVING BACK TIME
» A new generation of social, mobile and local
apps are giving people back what’s most
precious to them – time
» Angus Robinson talks about mobile as the way
of the future and how SA needs to embrace this
opportunity
» The world is a changing place and businesses
that put their clients’ need to save time first will
see great returns
» For full article see:
http://www.native.co.za/blog-detail/giving-
back-time

The Marketing SIte, 3 September 2012


MMA STUDY: MOBILE SHOULD BE
7% OF TOTAL SPEND
» When members of the Mobile Marketing Association
convened for its CEO & CMO Summit, execs from
brands like Toyota, Samsung and Colgate secretly
met to learn about a research initiative aiming to
show how mobile spend should fit into integrated
campaigns
» The data from the project is now available and
suggests that mobile ads should account for 7% of
budgets even though the space is currently seeing
spends around 1%
» ROI firm Marketing Evolution conducted the study,
which projects mobile’s share of the media mix will
be “at least 10%" by 2016 as consumers continue to
ramp up smartphone usage

Adweek, 29 August 2012


GOOGLE CELEBRATES
ITS 14TH BIRTHDAY
» The giant search engine was founded by Stanford
classmates Larry Page and Sergey Brin in September of
1998. The two named their project "Google," which is a
play on the word "googol," or the "mathematical term for
a 1 followed by 100 zeros," per the company’s About
page
» So how is the corporation celebrating? Earlier this week,
Google posted on the company blog its plans for the big
14: “To celebrate both our birthday and the spirit of
entrepreneurship that’s helped get us where we are
today, we are hosting our first annual Google for
Entrepreneurs Week, which will bring together more
than 3,000 entrepreneurs and Googlers around the
world.”

HuffPost Tech, 27 September 2012


CONSUMERS WANT
MOBILE-FRIENDLY SITES
» Websites that aren’t mobile-friendly annoy users
and that’s bad business. Consumers are doing
more on mobile devices, including shopping and
product research; when they do, users look for
content to meet their on-the-go needs
» A recent Google survey of mobile users found that
72% of mobile users say it’s important to them that
websites are mobile-friendly, 96% have visited a
site that doesn't’t work well on their device
» Almost three-quarters of respondents said they
are more likely to revisit a mobile-friendly site

Search Engine Watch, 26 September 2012


INMOBI ALCOHOL MOBILE
ADVERTISING STUDY
» The Alcohol industry have certainly embraced Mobile
Advertising, and Rich Media in particular – running
cutting edge gamification campaigns to campaigns that
fully integrate creative with phone functions
» InMobi has been conducting research on how people use
their mobile devices leading up to, and after purchasing
Alcohol, as well as while they are drinking, in South
Africa, Nigeria and Kenya
» Kenyan and South African consumers had fairly similar
preferences- both markets sighted Discounts and Mobile
Coupons as the proposition that would add most value to
them from Alcohol brands
» Ads that get the most attention Worldwide tend to be ads
that incorporate comedy well

InMobi, 3 September 2012


MANGO INCREASES
MOBILE OFFERING
» Low-cost airline Mango is reported to have become the
first African airline to offer a near complete portfolio of
products and services through its mobisite and tablet
applications
» The functionality will make it possible for South Africans to
book and pay for flights, choose seating and purchase
ancillary products on the go
» Linked to its existing Flymango.com URL, the mobisite
automatically detects and adjusts to different mobile
devices
» CEO Nico Bezuidenhout, said "Mobile connectivity in South
Africa accounts for a significant portion of Internet users
who solely connect using their cell-phones. This
represents a vast, untapped online market well within our
potential customer base.”
Bizcommunity, 12 September 2012


NIGERIA SUPPLIES FARMERS
WITH MOBILE PHONES
» Nigeria’s Federal Ministry of Agriculture and Rural
Development has revealed the final stages of their
plan to distribute 10 million phones to farmers
across the country
» Minister Akinwumi Adesina: “Today, we have
launched the Growth Enhancement Support Scheme
through which farmers now receive their fertiliser
and seed support through their mobile phones, or
Electronic Wallets. By 2013, we plan to distribute 10
million mobile phones to farmers across the country
to make it easier for them to access inputs. Nigeria is
the first country in Africa to use electronic wallets to
reach farmers with inputs,” he said.

IT News Africa, 21 September 2012


COMPETITION FOR AFRICA’S
NEXT BIG TOURISM APP
» As more tourists use their mobile devices to plan their
adventures, the demand for helpful and efficient travel
apps has increased. Some studies estimate that as much
as 88% of smartphone users use their phones to access
travel-related info.
» Which is probably why Visa and South African Tourism
have decided to issue a challenge to developers across
sub-Saharan Africa to build the best authentically African
travel app for the region’s growing tourism industry
» The competition encourages developers to create any type
of travel app they want for any mobile device or platform,
including iOS, Android and Windows Phone



SECTION 3

MOBILE HANDSETS &
OPERATING SYSTEMS

21

IPHONE 5 AND IOS 6
LAUNCH
» Apple unveiled their 5th Generation smartphone, the
iPhone5 and iOS6 operating system
» Its fastest, thinnest iPhone, packing a much larger screen and
4G capability
» “It is an absolute jewel—the most beautiful product we’ve
made, bar none,” Apple Inc senior Vice President Phil Schiller
said as the new device rose from the stage mounted on a
pedestal
» The announcement sparked an explosion of activity on Twitter.
During the event, Twitter mentions about the iPhone 5 surged
to more than 180,000, according to SocialBakers. In the hour
leading up to the event, mentions topped 150 000

Tim Slater, 12 September 2012


APPLE RELEASES IPHONE 5
SALES NUMBERS
» Following the successful launch, Apple
announced that iPhone 5 sales topped more
than 5 million over its first weekend, and that
more than 100 million iOS devices are now
running iOS6
» Only 9 countries contributed to Apple’s selling
five million iPhone 5s over its first 3 days of
availability: the U.S., Australia, Canada, France,
Germany, Hong Kong, Japan, Singapore, and
the U.K; Apple says the phone will go on sale in
22 more countries at the end of this week week,
and more than 100 by the end of the year
» Based on those numbers, it appears that the
iPhone 5 is Apple’s fastest selling iOS device to
date
Macworld, 24 September 2012


IPHONE 5 SA RELEASE
MAY BE DELAYED
» The release of Apple’s new smartphone, the iPhone 5,
may be delayed in SA, and fans of the technology will
either have to wait, or use a SIM card supplied by a
foreign network
» This is because the new thinner, lighter iPhone 5
requires SIM technology that is currently not available in
this country – the latest smart card format, the nano-SIM
– and SA’s network operators are unable to say when
they will source the chips
» Goldstuck says, relative to the release time-frame of the
iPhone 5’s predecessor, SA could probably expect an
early-November release, but this could be delayed



QUALITY OF I0S6 MAPS NOT UP TO
SCRATCH
» With iOS 6, Apple removed Google Maps as the
standard mapping application and replaced it
with its own version
» Apple’s version, however, has prompted some
users to complain about incomplete data,
misplaced landmarks and incorrect directions
» Apple has released a response to complaints
about iOS 6's Maps that acknowledges the
issues, at least sort of: “We are continuously
improving it, and as Maps is a cloud-based
solution, the more people use it, the better it
will get. ”

TIME Techland, 20 September 2012


APPLE SNUBS NFC TECH
» NFC is hampered by a chicken-and-egg problem. Mobile
phone makers like Apple are reluctant to take on the extra
cost and engineering effort of embedding NFC chips
because many merchants cannot accept payments this way
yet. Meanwhile, merchants will not install NFC until more
consumers have the technology on their phones
» Apple did not include NFC because it is not clear the
technology solves any current problem, marketing chief
Phil Schiller told AllThingsD
» Apple will likely wait to enter the payments business
aggressively, Rick Oglesby of consulting firm Aite Group,
and others said
» Apple took a similar approach to 4G LTE wireless
technology, waiting until coverage was wide enough this
year to unveil an iPhone that uses it, Oglesby noted


SAMSUNG MOCKS
IPHONE 5
» Following the launch of the iPhone 5, Samsung has
come out with a new advertising campaign where the
South Korean smartphone maker picks some choice
features to mock such as the new dock connector,
larger screen and LTE, which is supposedly old news
by those with Samsung’s Galaxy S III in its print and TV
ad
» Samsung also adds a humorous twist, showing how
one individual is saving a spot for his parents in line
while he plays on his S III
» Using the the tagline: “It doesn’t take a genius.” This
new one follows a similar vein to earlier ads by saying
“the next big thing is already here.”
» Watch the ad here: http://youtu.be/nf5-Prx19ZM



GOOGLE IMPROVES APP
DISCOVERY
» Google is aiming to make it easier for marketers to
promote applications via mobile advertising with a
new round of tools, including bidding tools and ad
formats
» Although mobile advertising can be effective at
getting users to notice and download an app,
discovery continues to be one of the biggest issues
for marketers. In addition to the new advertising
tools
» "Our goal is to help advertisers with apps drive
valuable installs at scale and promote their apps in a
way that makes them stand out from the crowd,” said
Chrix Finne, product manager of mobile ads at
Google, Mountain View, CA



GOOGLE JOINS PHOTO-
SHARING WAR
» Google has acquired Nik Software, the German developer
behind popular photo app Snapseed, the mobile photo-editing
and sharing app that was named the iPad App of the Year in
2011
» The mobile application uses a multi-touch photo-editing
interface, and allows users to apply various professional
effects to photographs Google’s senior VP of social, Vic
Gundotra, made the announcement of the acquisition in a post
on Google+. Gundotra says: “We want to help our users create
photos they absolutely love, and in our experience, Nik does
this better than anyone.”
» Snapseed has about 9 million users, but lacks the social
networking aspect and sense of community that is already
baked into Instagram



GOOGLE PLAY STORE REACHES
25BN DOWNLOADS
» The Google Play store has notched up
25 billion app downloads and announced that it has a
total of 675 000 apps and games
» The new milestone further closes the gap between
Apple’s App Store and Google Play. The App Store
reached the 25 billion downloads milestone in March
this year, and currently has 700 000 apps and games
available for download
» Earlier this month, Google also announced that
500 million Android devices have been activated
globally, with 1.3 million added every day. This exceeds
the figure of 400 million iOS devices sold to date,
announced by Apple at the iPhone 5 product launch



RIM SECURES LICENSING
DEAL WITH MICROSOFT
» Research In Motion's (RIM's) shares jumped
yesterday after it signed a patent licensing deal
with Microsoft to use one of the technology
company's file storage systems
» Microsoft said the patent being licensed by RIM
greatly expands the size of files that flash
memory devices can handle and increases the
speed at which those files can be accessed. The
technology also provides the ability to
seamlessly transfer data between a variety of
different devices



RIM HAS HIGH HOPES FOR
BLACKBERRY 10
» RIM said the release of BlackBerry 10 will give the
ailing company a “clear shot at being the number
three platform on the market”
» RIM CEO Thorsten Heins made the comments at a
special press event held at BlackBerry Jam
Americas, shortly after he unveiled the latest beta
version of BlackBerry 10
» Heins says RIM is pushing a new smartphone
interaction model – it’s not just building a device
now, but an “entire mobile computing platform”
» Heins has said that countries like SA and Nigeria are
“priority one” markets for RIM and will be among the
first to receive the Blackberry 10 next year



‘BBM’ BECOMES OFFICIAL
ENGLISH WORD
» The Collins English Dictionary has said 'BBM' will be
included in the latest edition, making the term
officially part of the English language.
» According to Research In Motion (RIM), this decision
is reflective of the messaging service's global
popularity. Over 56 million people worldwide use
BBM, with 70% of users 'BBMing' daily
» TA McCann, VP, BBM and Social Communities at
BlackBerry maker RIM, said: “The inclusion of BBM
in the Collins English Dictionary recognises its status
as one of the world's most popular mobile social
networks.”



AMAZON LAUNCHES
NEW TABLETS
» Amazon is taking aim at the high-end tablet market, and
the iPad specifically, with the unveiling of the next-
generation Kindle Fire tablets
» Amazon CEO Jeff Bezos said at the launch event: “We are
not building the best tablet at a certain price; we're
building the best tablet at any price.”
» The pricing of the tablets is kept low through the
inclusion of ads called “special offers” that appear when
the screen is locked and in the corner of the home
screen.
» Taking a swing at Apple, Bezos said at the event that that
there is little justification for overpriced tablets, and
Amazon's goal is to make money when people are using
their devices rather than just when they buy them



HUAWEI JOINS OS WARS
» There are literally dozens of infringement cases around
the world that could change the way companies license
products and build handsets, and some companies are
taking matters into their own hands
» Handset manufacturers have been testing the waters
with building their own operating systems in-house,
rather than license Android, Windows Phone, or other
platforms. Samsung has Tizen, Nokia has Symbian
(though the company is ramping down Symbian in light
of its partnership with Microsoft), Mozilla is building
Firefox OS
» Soon Huawei may bring yet another platform to the ever
crowded table “in case other companies won’t let us use
their system one day.” - Wan Biao, CEO, Huawei Device

Into Mobile, 25 September 2012


SECTION 4

MOBILE NETWORKS

36

MTN TO LAUNCH 4G BY
END OF THE YEAR
» MTN will launch commercial 4G (Long Term Evolution)
services in Johannesburg, Pretoria and Durban before
the end of the year
» Currently the operator has 250 LTE-ready sites (mostly in
Gauteng), and it will have 400-500 base stations enabled
for 4G by the end of the year
» MTN is pushing ahead to launch 4G, despite any clarity
from the Department of Communications and Icasa
around the allocation of additional spectrum - a process
that has dragged on for years.
» MTN says 4G services are “unlikely” to launch in Cape
Town in the immediate future, due to “challenges”
around spectrum in the city



VODACOM ALSO SET TO
LAUNCH 4G IN 2012
» Recently appointed Vodacom CEO Shameel Aziz-Joosub,
said that Vodacom’s network will be 100% LTE ready in
some cities this year. The first cities to be lit up will be
Johannesburg, Pretoria and Durban
» Cape Town will take more time as the company still have
upgrade work to complete, said Aziz-Joosub
» Currently, 75% of Vodacom’s network has been upgraded
to be LTE ready, said Aziz-Joosub. He said the company
is busy building its transmission network as it is vital that
consumers have a good experience
» Vodacom is moving away from using Telkom for backhaul
and is rolling out is own fixed transmission network,
which Aziz-Joosub says helps with call quality and trims
dropped calls

TechCentral, 26 September 2012 ITWeb, 28 September 2012


CELL C JOINS 4G RACE
» Cell C has now revealed that it will also switch on a 4G
mobile network using LTE technology in 2012, but the
company is not saying where this network will be built
or how many towers will be supported
» Knott-Craig wouldn’t reveal details about Cell C’s 4G
plans for competitive reasons, but the initial focus will
be on urban rather than rural areas
» In an interview with TechCentral, Knott-Craig said that
instead of each of the operators building its own
national LTE network, it would make much more sense
for them to work together to build one wholesale
network whose prices are regulated

TechCentral, 2 October 2012


ASA FAVOURS MTN IN
‘MARKETING WAR’
» Cell C has been ordered to withdraw its recent television
and radio advertisements, after MTN accused the operator
of disparaging its “Zone” and “Mahala Thursdays”
promotions via suggestive words and exclamations.
» Following the launch of Cell C's “99 Cents For Real”
marketing campaign in May, MTN filed two urgent
complaints against Cell C with the Advertising Standards
Authority of SA (ASA). It cited contravention of the section of
the ASA Code that deals with disparagement and
comparative advertising.
» the ASA ruled in favour of MTN, upholding its complaints
with regards to both Cell C's radio and television adverts,
and directing the company to withdraw them both – with
immediate effect – and not use them again in their current
format.


CELL C’S EFFORTS PAY
OFF
» Cell C currently has 9.4 million customers, and is signing
up 700,000 new subscribers each month according to Cell
C CEO Alan Knott-Craig
» However, it is currently not clear what Cell C’s net
additions are as this is a figure which the company would
not disclose
» Knott-Craig has attracted a lot of attention in the local
cellular space by slashing voice and data prices, and by
introducing innovative new contract packages
» To date Vodacom and MTN have not responded to Cell C’s
price moves in the voice space, which may assist Cell C to
gain market share, especially in the price sensitive prepaid
market

BusinessTech by MyBroadband, 19 September 2012


DISCOVERY AND CELL C
PARTNER UP
» Discovery Vitality and Cell C announced the launch of
VitalityMobile, a partnership that will give Vitality
members access to free calls when calling other
VitalityMobile members
» Gidon Novick, CEO of Discovery Vitality said, “The
genesis of VitalityMobile was the compelling trend of
technology as an enabler to healthy living.
VitalityMobile is an extension of this approach given
strong evidence of the impact of community
engagement in improving health status”
» VitalityMobile is available to all 1, 6 million Vitality
members in South Africa across fitness levels and
Vitality statuses

MyNewsDesk, 28 September 2012


CELL C AND VODACOM REVISE
ROAMING AGREEMENT
» Cell C has revised its roaming contract
with Vodacom, the updated terms of which are
effective immediately.
» The agreement allows Cell C customers to roam on
Vodacom’s network where there is limited Cell C
coverage
» Though neither party is commenting on the specific
terms of the new deal, TechCentral has established
reliably that the contract now allows Cell C to roam
on Vodacom’s third-generation (3G) mobile network.
Previously, the deal extended only to the company’s
2G network

TechCentral, 17 September 2012


VODACOM FORTIFIES
SA APPS
» SA's first mobile operator has enlisted some of the
industry's biggest players in a venture aimed at
strengthening the mobile application ecosystem in SA, and
is set to launch SA's first multi-platform mobile app
development workshop next month
» Prins Mhlanga, managing executive of digital media at
Vodacom, says industry players involved in the drive will
present their best practice software engineering
techniques, and provide insights on some of the most
advanced mobile application software development tools.
» We hope this programme will encourage local developers
to get actively involved in the creation of an ecosystem of
local apps in SA.”



UYS TO MOVE TO
REMGRO
» Vodacom's former CEO, Pieter Uys, will join
investment holding company Remgro from next
April
» Vodacom announced Uys' surprise resignation as
CEO in July and said he would be replaced by
Shameel Aziz-Joosub
» Earlier this month, Uys stepped down from the
board and his position was taken up by Aziz-Joosub,
who will also take up the role of MD of Vodacom SA
» Remgro says Uys will join its management team
from next April and will also serve on the
management board. "His proven operational
expertise and knowledge of new technology will be
an asset to the company."



SECTION 5

MOBILE BANKING

46

MXIT MONEY STUDIES
USERS IN TESTING PHASE
» Mxit Money is a platform which uses Standard Bank’s Instant
Money services to allow Mxit users to move money around
with a number of different functions. It is available as a
service within Mxit or as a standalone iPhone app
» Since its launch in August, Mxit Money has been an invite-only
testing phase comprising a few thousand users, some of
whom have been given money to use
» The ability to purchase airtime and electricity has already
proved popular. Then the usual remittance activity, with
people sending money to relatives in other places. “We’re
also seeing a bit more social stuff, like people approaching
each other for R50 loans,” Mxit Money CEO Kevan Christmas
said
» Recent news is that FNB has integrated its eWallet service
into Mxit Money, its mobile commerce platform, to create
FNB Moola+ BDlive, 2 October 2012 Daily Maverick, 5 September 2012


ETISALAT NIGERIA INTRODUCES
MOBILE MONEY SYSTEM
» Mobile operator Etisalat Nigeria has entered into a
partnership with four local banks to introduce a mobile
money payments and transfers in the country
» The mobile money system, called Easywallet, is planned by
the company to give Etisalat subscribers easy access to cash
transfers and payments.
» The four banks involved in the partnership include First
Bank, GTBank, Stanbic IBTC Bank and Zenith Bank
» Furthermore, the application supports English, Hausa, Igbo
and Yoruba and is compatible with all makes and models of
phones, smartphones and tablet devices
» Etisalat Nigeria chief executive officer, Steven Evans, said
"By enabling people to use their mobile phones as mobile
wallets, we hope to deliver lasting benefits not just for our
customers, but also for the Nigerian economy.”
ITWeb Africa, 17 September 2012


APP SUITE NOW AVAILABLE FOR
ANDROID TABLET, IPHONE AND IPAD
» Less than a month after launching the Nedbank App Suite
to Android handset users, the app is now available to
consumers using Android tablets, iPhones and iPads
» “Through the launch of the app suite Nedbank has taken a
step closer to achieving our goal of empowering clients to
do all their banking even more securely, anytime,
anywhere.' says Anton de Wet, Managing Executive, Client
Engagement.
» BlackBerry and feature phone users won't have to wait
long to experience the safety and convenience of the
Nedbank App Suite with the complete roll-out anticipated
to take place before the end of the year
» Consumers using the Microsoft operating System will have
access to the Nedbank App Suite next year

Nedbank, 25 September 2012


NEDBANK TESTS
MYFINANCIAL LIFE
» Nedbank launched its personal financial
management service, MyFinancialLife, to staff ahead of its
planned public launch
» “We believe that allowing our staff first-hand experience of
interacting with this exciting new innovative tool, before
launching it to the market, will ensure an improved client
experience,” says Nedbank
» The service will be available to both Nedbank and non-
Nedbank clients and will be free of charge
» The new service will provide six core functions at launch:
net worth calculation, spend analysis, budgeting, saving for
a goal, customisable alerts and a calendar view



FNB OFFERS FREE
DATA ACCESS
» In a convergence of banking and telecommunications,
customers who use First National Bank's
(FNB's)Internet service provider (ISP), FNB Connect,
now get free access to their voice over IP (VOIP) services
and the FNB Banking App
» Farren Roper, head of FNB Connect ISP and business
operations, says the offer is a bid on FNB's part to
encourage banking via its digital channels. “Our ADSL
clients already have free access to FNB sites, but with
the shift towards app banking, we wanted to extend the
free access to our Banking App clients as well.”



FNB DELIVERS 100 000
SMART DEVICES
» South Africa's First National Bank (FNB) has so
far delivered up to 100,000 smart devices to its
banking customers since the firm started
selling smartphones and tablets in October last
year
» This is according to the company’s chief
executive officer, Michael Jordaan, who made
the announcement via his Twitter account
» “Today FNB passed 100 000 smart devices
delivered to customers,” Jordaan tweeted

ITWeb Africa, 27 September 2012


SECTION 6

SOCIAL MEDIA

53

SOCIAL MEDIA BREAKS
BARRIERS IN SA
» Social networking in South Africa has crossed the age
barrier, the urban/rural divide and even the relationship gap,
according to The South African Social Media Landscape 2012
study
» At the end of August, 5.33-million South Africans were using
Facebook on the Web, 2,43-million were on Twitter and
9,35-million on Mxit
» Because Facebook does not measure mobile-only usage
among those who have registered via their cellphones, the
full extent of its penetration is significantly understated:
primary research by World Wide Worx shows that 6.8-
million people access Facebook on their phones
» For more on the latest stats on the social media landscape
go to: http://www.worldwideworx.com/socialmedia2012/

World Wide Worx, 4 September 2012


INSTAGRAM, FACEBOOK
DEAL FINALISED
» Facebook's acquisition of popular social photo-sharing
application Instagram is finally official and the team behind
Instagram will now move to Facebook's offices
» The deal only officially closed on 31 August- placing the
value of the deal at $715.38 million (since Facebook’s
share price was at $18.06 at the time
» “While our team is making the short move to the Facebook
offices, Instagram isn't going anywhere. The Instagram
app and its features will stay the same, and we'll keep
working together to build a better Instagram for
everyone.”
» Facebook’s VP of engineering, Mike Schroepfer also
reiterated that Instagram will continue as an independent
product and Facebook will help grow the service with its
engineering team and infrastructure


FACEBOOK PUSHES INTO
E-COMMERCE WITH GIFTS
» Facebook announced the new “Facebook Gifts” service,
which allows users to purchase and send real gifts to
friends
» The new service is initially being implemented in the US,
and Facebook says it will be rolled out gradually to the
rest of its user base
» Users will now be able to send gifts directly from
birthday reminders or from friends’ timelines. After
choosing a gift, the user can add a card and then send,
while also posting a notification of the gift to a friend’s
timeline, or choose to send it privately
» “Your friend can then unwrap a preview of the gift and it
will show up on their doorstep a few days later,” says
Facebook. “You can pay right away or add your payment
details later. Your friend provides their address.”


FACEBOOK AIMS TO REACH
NEXT BILLION USERS
» Through a series of canny partnerships, acquisitions,
and roll-outs, Facebook has made its service usable
for anyone, whether they’re using the latest iPhone or
a five year old gray-market Nokia with a black and
white screen. In many cases, users don’t even have to
have a data plan.
» In May 2010, Facebook announced Facebook Zero. It is
a simplified, text-only version of Facebook
» In the 18 months after Facebook Zero launched in
Africa, the number of Africans on Facebook ballooned
by 114% (In the 10 months since then, the number of
users of Facebook in Africa grew only 18%.)
» Facebook’s strategy to reach its next billion users is to
convince them that Facebook and the Internet are the
same
Quartz, 24 September 2012


ZUCKERBURG ADMITS
HTLML 5 MISTAKE
» Speaking publicly for the first time since Facebook's IPO listing
in May, CEO and founder Mark Zuckerberg said the biggest
mistake the social network has made as a company is betting
too big on HTML5
» Zuckerberg said many people underestimate how
fundamentally good mobile is for Facebook as a company, and
many commentators also tend not to realise how much
progress Facebook has made in mobile over the last six months
» "The biggest mistake we made as a company was betting too
much on HTML5, instead of native... We burnt two years,” said
Zuckerberg.
» Adding to that, Zuckerberg said Facebook realised that “good
enough is not good enough” when it came to the Facebook
mobile experience, hence the decision to start from scratch and
develop native applications


FACEBOOK LAUNCHES
MOBILE AD NETWORK TRIALS
» Facebook’s mobile usage has skyrocketed in the past year,
and the common wisdom is that Facebook will have to find a
way to monetise its users on mobile. But capitalizing on the
mobile opportunity may not fully require Facebook to
monetise them directly
» Facebook announced that it has launched a trial of a mobile
ad network that allows ad exchanges to target mobile ads to
iOS and Android users based on Facebook’s vast trove of
user data
» Facebook is providing data to existing ad networks and
exchanges as AdAge notes, will likely be sharing a minority
of the revenue generated by ad sales involving targeted
using Facebook’s data

Econsultancy, 19 September 2012


FACEBOOK HAS THE
DATA ADVANTAGE
» Brands and agencies are always looking for new ways to deliver
ads with greater relevance
» “Facebook has a big advantage when it comes to data,” Dave
Martin, senior vice president of media at Ignited said. “They own
more valuable data on more consumers than any other network
by far
» “It will be worth it for a lot of advertisers who rely on data for
targeting their digital and mobile ads to test the new network,”
he said
» The new mobile advertising strategy reflects the first big move
by a social network into the ad network space
» This is significant because social data can offer fresh insight
into consumer behavior that can help drive results for mobile
advertisers



FACEBOOK FINDS NEW
WAY TO SELL ADS
» In recent weeks, Facebook has begun selling ads in a new
way that makes its massive inventory much more
valuable—three times more valuable, according to one
company buying the inventory and reselling it.
» This new method is called re-targeting. It has been used
by ad-sellers outside of Facebook for years now.
» Facebook, however, only began selling re-targeted ads
this summer, when it opened something called the
Facebook Exchange, better known as FBX in the industry.
» FBX is what it sounds like: an exchange. Facebook has
selected a dozen or so companies that will buy Facebook
ad inventory and sell it to marketers using re-targeting.

Business Insider, 25 September 2012


DROPBOX INTEGRATES WITH
FACEBOOK GROUPS
» Facebook users will now be able to share
Dropbox files, pictures, and folders to their
friends and contacts in Facebook Groups
» Once you’ve linked your Facebook and Dropbox
accounts, you will be able to browse and select
files from your Dropbox just as if you were
selecting from your own computer and then
share them to your group. They’ll immediately
show up on your group’s wall, and any updates
or changes you make to the documents will
automatically be shared to the group as well

Venturebeat, 26 September 2012


FACEBOOK DELETES
FAKE ACCOUNTS
» Facebook has finally gotten round to deleting
thousands of fake user accounts and removing
illegitimate likes in a bid to clean up the social
network
» Its not clear quite how how many accounts have
been wiped out, but plenty of pages have seen
massive drops in their fan numbers
» Zynga's Texas HoldEm page lost 96,000 likes in a
single day; Lady Gaga lost 31,700 "fans" in the same
period
» No doubt some people will be upset to see fan
counts drop. But more importantly, getting rid of all
these fake accounts should mean less spam — and
that's good for everyone

Gizmodo, 27 September 2012


TWITTER CEO REVEALS
FUTURE PLANS
» Twitter will soon roll out a free tool for users to
handpick and publish selections of tweets, reflecting the
company's commitment to remain a neutral, interactive
platform rather than become a media company, CEO
Dick Costolo said
» The new tool will allow users, including journalists, to
manually curate and display tweets to accompany
breaking news events
» Costolo dismissed speculation that Twitter had plans to
operate like a traditional media company. But the
company has promised to unlock Twitter's full
interactive potential once it has regained control over
how users access Twitter across desktop computers
and mobile devices

Reuters, 21 September 2012


TWITTER MAKES DESIGN
CHANGES TO PROFILES
» Twitter has unveiled a redesign of its mobile apps and changes
to its main site, which serve the long-term goal of tightening
the Twitter ecosystem and strengthening its position in
the social media landscape
» One of the key features of the redesign is the new “header
photo” for Twitter profiles. The update appears to borrow from
some of the features of rival social networking platforms
Facebook and Google+, especially with the new focus on images
and mobile.
» Twitter product manager Sachin Agarwal says the new profiles
will help users get to know each other through their pictures.
“Photo streams now appear below anyone's most recent
Tweets on iPhone, Android and iPad.”



MYSPACE GEARS UP
FOR COMEBACK
» Myspace, the site that used to be the most
popular social network in the world, is on the verge of a re-launch
– with a completely new look and user interface
» Justin Timberlake, who took an ownership stake in Myspace, took
the wraps off the new Myspace by tweeting a link to a preview
video: http://vimeo.com/50071857
» The preview video shows a completely rethought and redesigned
service that allows users to sign in with Twitter or Facebook and
import content from other platforms – including photos, videos
and playlists
» This new look and feel reflects one of the trends Angus Robinson
mentions in his mobile trends presentation on the move to more
visual content



MXIT ACQUIRES
MOTRIBE
» Motribe has been working closely with Mxit over the last few
months for the platform
» The most successful apps include MxPix (an Instagram-style
photo sharing and filtering app that hit a million users in just
over a month) and JudgeMe, an app that allows people to
meet each other by uploading, browsing and judging their
photos.
» The company was founded by Vincent Maher and Nic
Haralambous in 2010 and currently employs a staff of about
10 people
» The deal will see Mxit absorb all of Motribe including its
staff, effectively making it a division of Mxit
» It will also see Haralambous, Motribe’s current CEO, leave
the company while CTO Vincent Maher will become co-Head
of Community at Mxit with Peter Matthaei
Ventureburn, 23 September 2012


2GO BECOMING MXIT’S
BIGGEST COMPETITION
» 2go, which was founded five years ago, has 1,5m active users in SA
— but this pales next to the more than 9m active users in Nigeria.
It claims it has has more than 21m users across Africa, Indonesia
and India and focuses specifically on the feature-phone market,
though it is looking to offer smartphone applications, too.
» 2go is a direct rival not only to Stellenbosch-based Mxit, but it also
competes with Research in Motion, with its BlackBerry Messenger
(BBM) platform, and the fast-growing, cross-platform WhatsApp.
» The company makes money not only from selling content and
access to online chat rooms but also through advertising. The bulk
of this revenue comes from clickable ads it displays on the 2go
start-up splash screen.
» “We’ve seen amazing engagement rates with some campaigns
because we can target by age, gender, or even handset type,” says
director Marc Herson
TechCentral , 19 September 2012


SECTION 7

SUMMARY & CREDITS

69

We may see the availability of 4G sooner than we
anticipated thanks to MTN and Vodacom forging Digital is playing a more integral role in award
ahead in SA’s main cities winning campaigns and mobile is showing it has
the potential to be a lead channel for strategic
and creative ideas, rather than just an add-on

With Blackberry’s existing dominance in
the South African smartphone market, it
will be interesting to see if the Blackberry Key trends in
10 will be able to fight off the iPhone 5 mobile for
when it enters the country September 2012

Mobile and social are inextricably linked,
As marketers we have to consider if LSM’s are even more so as mobile usage on social
still relevant in the face of social networks networks continues to rise
breaking barriers between the urban/rural
divide

The hype of the launch of the iPhone 5 turned out to be With the holiday season on our horizon, brands are
major let down, that lacked the wow factor everyone gearing up for the influx of mobile usage – taking into
was expecting consideration that consumers will be using a combination
of search, social media and location based services


CREDITS

» Adweek » ITWeb » Nedbank
» BDlive » ITWeb Africa » Quartz
» Bizcommunity » Search Engine Watch » Redmond Pie
» Business Insider » TechCentral » Reuters
» Daily Maverick » TIME Techland » Terrapinn
» Econsultancy » Macworld » Venturebeat
» Gizmodo » Marketing Mix » Ventureburn
» Heavy Chef » Memeburn » World Wide Worx
» HuffPost Tech » Mobile Marketer
» InMobi » Mobile Monday
» Into Mobile » MyBroadband BusinessTech
» IT News Africa » MyNewsDesk

CONTACT US
Should you have any mobile insight, strategy, campaign or
solutions requirements please contact any one of us.

Angus Robinson | Director: Mobile, Content, Community & Media
[tel] +27 (11) 555-3800

INSERT VIDEO HERE
[cell] +27 (83) 635 4400
[fax] 0867210884
[email] angus@native.co.za
[twitter] @angusrobinson

Tracy Aberman | Mobile Strategist Vuyisile Sisulu | Mobile Technologist
[tel] +27 (11) 555-3800 [tel] +27 (11) 555-3800
[cell] +27 (82) 754 6111 [cell] +27 (82) 679 5415
[fax] 0867210884 [fax] 0867210884
[email] tracya@native.co.za [email] vuyilisle@native.co.za
[twitter] @TracyInSA [twitter] @Vuyisile_Sisulu


Native Mobile Monthly Report - September 2012

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