NATIVE VML Trends Report April 2016
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The document discusses trends in marketing, storytelling, and digital culture locally and abroad. Some key trends discussed include: - Advancements in technology altering how humans and robotics interact through physical, electrical, and mental enhancements. - Medical companies using virtual reality to live stream surgeries to viewers worldwide. - Volvo experimenting with powering vehicles using energy captured from cars driving over highways. - Researchers using cockroach brains to develop more intelligent robot brains.
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NATIVE VML Trends Report April 2016
- 1. THETRENDSREPORT September 2015 Proudly brought to you by NATIVE VML THETRENDSREPORT April 2016 Proudly brought to you by NATIVE VML
- 2. A MONTHLY SNAPSHOT OF TRENDS INMARKETING, STORYTELLINGANDDIGITALCULTURELOCALLYANDABROAD.
- 4. Physical, electrical, and mental power through advancements in technology have altered how we think, how we work, how we drive, and the future of humans and robotics. Power in the hands of the beholder.
- 5. Live streaming of a cancer operation Medical Realities streamed the first virtual reality surgery.At the Royal London Hospital in earlyApril, users across the world were able to view a live feed of an operation on a colon cancer patient. Users could access the stream of a 360-degree view of the operating room through a desktop or smartphone app. READ MORE Source: Medical Realities
- 6. Volvo uses a highway to turn cars into power sources Volvo experimented with rigging a LosAngeles highway to power their XC90 T8 Twin Engine Hybrid SUV. What does that mean? The Volvo’s power source came from other cars passing over a slab on the highway, using a hydraulic pump system to create enough energy to power the SUV. Source: CampaignLive READ MORE
- 7. Better robots built from cockroach brain It sounds like something out ofAnt-Man, but this story is true. Researchers at Case Western Reserve University are using cockroaches to develop the brains of robots, potentially to “locate survivors of building collapses or other disasters.” Source: Dispatch READ MORE
- 9. Artificially intelligent systems are being equipped with intuitive abilities to think for people so that they don’t have to. Think for yourself.
- 10. The perfectly dressed man A ‘lewk’ is described as a guy who is awesome in every way. Enter Lewk, a mens clothing startup that uses algorithms to make a guy awesome in every (fashion) way. Coming from an insight that men hate shopping, Lewk has designed ‘algorithmic decision engine’ to figure out what suits you best and what you like. All clothes are manufactured inhouse with collaborations from unknown designers for exclusivity. Source: TechCrunch READ MORE
- 11. Never leave home without your wallet or phone again Jaguar Land Rover has teamed up with Tile Inc. to include an app that tracks essential personal items in the 2017 Land Rover Discovery Sport. Tile produces small plastic fobs that can be affixed to items, like keys or wallets, in order to locate them if missing. “Drivers will be able to set up a list of essential items and check it every time they get into their vehicles.” Source: TechCrunch READ MORE
- 12. Digitize a woman’s internal clock First Response has disrupted the pregnancy test market with what it calls the “first pregnancy test that syncs with your smartphone” to take the stress out of waiting for your results. The “world’s first Bluetooth pregnancy test” was piloted in the US in March and hit shelves mid- April. Source: Medical Daily READ MORE
- 13. MEDIA JUJITSU
- 14. Consumers keep finding ways to avoid ads, and retailers are making it harder for brands to get displays into stores. But marketers have much more control over one medium: their own packages. Thanks to new technological advances, those packages are likely to morph into digital devices that can serve as hubs for marketing programs in the years ahead. Packaging the future.
- 15. "The retailer will have the ability to do quick inventory by having the in-store cloud communicate with packages on the shelves…Packages will automatically communicate with their home system what they bought, when it was bought and maybe even record receipt information. If it's perishable, you'll get alerts when foods will be going bad in the next few days…” TERRY TABER, Kodak CTO
- 16. SmartLabels The Grocery Manufacturers Association last year launched its SmartLabels™ initiative with 30 major consumer packaged goods that by 2017, will make detailed ingredient, safety and other info available by scanning packaging codes with smartphones. Source: Advertising Age & Flexpackmag.com READ MORE
- 17. Marmite’s “Genie in a bottle” Using Blippar, an augmented reality app, Unilever’s Marmite bottle turns into a ‘genie’ that pulls virtual product information, and is designed to help consumers access recipes. Source: The Next Web READ MORE
- 19. Upliftment and empowerment are key in the world of technology. Having access to the world beyond the physical is no longer a luxury, but a necessity. Digital living.
- 20. Artificial Intelligence for the blind Using what has been dubbed ‘automatic alternative text’, Facebook has engineered a product that can read a description of images within a timeline based on their object recognition technology. The description of images can be heard from the iOS app to help the blind ‘see’ what happens on their Facebook timelines. Facebook appears to be living up to their mission to connect the world. Source: Facebook Newsroom READ MORE
- 21. Digital Skills training for 1 million young Africans In early April, Google announced that in the next year it would train one million African young people in digital skills. For this initiative, the company has partnered with Livity Africa. Source: IT News Africa READ MORE
- 22. WE ARE NATIVE VML