Nevada Small Farm Conference 2015: The Buy Nevada Program
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The document outlines the initiatives and value propositions of Buy Nevada, featuring a diverse range of members from farmers to retailers. It emphasizes the importance of social media and cooperative advertising for promoting food and agriculture in Nevada. Additionally, it discusses the benefits of membership, including media opportunities and connecting various segments within the food industry.
Nevada Small Farm Conference 2015: The Buy Nevada Program
- 1. BUYNEVADA.ORG Bob Conrad, PhD, APR 775.353.3603 @BobConrad
- 2. Social Media DynamicsSocial Media Dynamics I’m Awesome!!! ?
- 3. Social Media DynamicsSocial Media Dynamics Awesome, targeted value proposition Our produce is awesome because it is fresh, healthy, conveniently located, affordable and delivered to your door (Reno) each week
- 4. Social Media DynamicsSocial Media Dynamics Awesome, targeted value proposition Awesome produce guy (dot) com Love it So convenient! Carrots were rotten, made me sick!
- 5. Buy NevadaBuy Nevada • NDA program promoting food/ag. – Largest segments: cattle / alfalfa – Urban / rural – Integrating these sectors • Connect C2B • Connect B2B
- 6. Who?Who? • Farmers, large and small • Ranchers • Producers / Processors • Restaurants • Retailers / distributors • Organizations • Sponsors
- 13. Member BenefitsMember Benefits Website Listings Social Media Promo
- 14. Member BenefitsMember Benefits Media Opportunities
- 15. Member BenefitsMember Benefits Media Opportunities Nevada Day Parade
- 16. Member BenefitsMember Benefits Cooperative Advertising
- 17. Member BenefitsMember Benefits Video Production
- 18. Social Media DynamicsSocial Media Dynamics Awesome, targeted value proposition Awesome produce guy (dot) com Love it So convenient! Carrots were rotten, made me sick!
- 19. Social Media CaveatsSocial Media Caveats • Is necessary • Requires time / $ investment (can you afford not to?) • Is not a panacea (part of the marcomm mix), but… • Is where communication occurs • Buy Nevada can help
- 20. THANK YOU JOIN BuyNevada.org/membership/join Bob Conrad, PhD, APR 775.353.3603 @BobConrad