New wave of Recruitment

This document discusses how companies can use social media for recruitment. It begins by defining social media and examining which networks are most popular among different age groups. It then discusses how social media allows companies to hire smarter through ongoing content generation, employee participation, asking for input, and open dialogue. The document provides six things to know about social media hiring, including how it has a low cost, builds brand equity through social behaviors, and lifts the personal veil. It gives a three step process for smarter hiring using social media: to reach potential applicants, screen applications, and validate choices. Finally, it provides 10 steps for companies to start using social media in recruitment, such as setting goals, managing online reputation, and promoting jobs.