Nexus Media
- 1. Connecting the business through search Successful Digital Marketing is Beyond SEO & SEM -‐ Francis Lui & Zevin Goay -‐
- 2. We are a Digital Agency with the focus on Search Engine Optimisation, Search Engine Marketing, Online Brand strategy and Engagement, empowering businesses with Online Reputation Building and management, Social and Search Demographic Targeting, and Conversion Rate Optimisation techniques
- 3. 3 Organic Search Mobile Search Analytics ! Conversion Rate Optimisation Content Strategy Social Media Management Online Reputation Management Search Engine Marketing OUR CORE PASSION
- 4. ! Successful Search Engine Marketing (SEM) Campaign That Crush The Competition 4
- 5. : What is SEM Google Search Network Google Display Network
- 6. “I tried AdWords. It didn’t work for me”... Google Adwords Problem? Business Problem?
- 8. : Unique Selling Proposition (USP) ❖ Stand out against your competitors ! ❖ Determine your business’ core strengths and look for the opportunity ! ❖ Search & understand your competitors: ! ● How are your competitors selling their services? ● What’s the missing gap in the market? ● What can you do better than your competitor? !
- 9. : Why Does User Experience Matter? ❖ User Experience is not just design ! ❖ User Experience is more than usability ! ❖ User Experience is more on delivering relevant content !!!!
- 10. : Build Trust To Earn Clicks Not Buy Clicks ❖ Be specific & precise to motivate a person to click-through your site ! ❖ Be clear and up-front on what you are offering and what consumers will get from you ! ❖ Brand yourself !!!
- 11. : Call To Action That They Can’t Refuse ❖ Keep your CTA short, focused and actionable ! ❖ Promote a benefit not a product ! ❖ Use scarcity tactics (e.g. limited time or product availability) to induce a quick reaction ! ❖ Use Action-getting CTA words: ! ● Shop ● Get ● Save ● Book Now ● Free ● This Week Only !!!
- 12. : No Excuse Not Using Ad Extension ❖ Method to increase conversion - and they don’t cost extra to use ! ❖ Type of Extensions: ● Sitelinks Extensions ● Location Extensions ● Call Extensions ● Social Annotation (Social Annotation) (Call Extensions) (Location Extensions) !!! (Mobile view) (Sitelinks Extensions)
- 13. : Factors to Successful SEM Campaign Business GOAL Marketing Action Plan ROI
- 14. Death of SEO? YES, conman SEO Consultant - ! Telling You They Can Guarantee Top 10 Ranking! Chase After Google Algorithm! ! NO, SEO is all about RCS SEO!
- 15. 500+ Algorithmic Changes Each Year In 2012 alone, Google says they had 665 “launches” of new search-changing features
- 16. SEO of the Past Was Technical Tasks
- 17. If You Used Manipulative Tactics or Outsourced, There’s High Risk Anchor text heavy link building was once a staple of SEO; now it’s a liability.
- 18. IS SEO WORKS COMES CHEAP?
- 19. e.g. Panda Panda appears to use user satisfaction/ happiness inputs to remove sites searchers don’t like from the SERPs.
- 20. e.g. Penguin Factors like exact-match anchor text, low quality link sources, and sitewide links are often seen in sites penalized by Penguin Excellent analysis of factors correlated with sites hit by Penguin
- 21. e.g. Hummingbird? Hummingbird promoted results that are less about perfect keyword targeting and more about matching the query’s intent.
- 22. Now Google Consider Everything!
- 23. What is RCS SEO? It is about Real Content Stuffs! ! It is about Real Marketing Stuffs!
- 24. RCS SEO Huge Number of Responsibilities
- 25. It is about? 1. Persuasive Copy 2. Engaging Images 3. Viral Videos
- 26. Always ASK YOURSELF Would this make me want to CLICK? Would this make me want to READ ON?
- 27. SEDUCTIVE HEADLINES Whatever Industry You Are In,! You Need a HOOK for People to READ & CLICK
- 28. So? Is this Marketing? Is this Content?
- 29. To Create Persuasive Content You Have To Understand You Audience Engage them Emotionally Use Psychological to Triggers
- 30. How do we reach our audience in the information age?
- 31. Information is the perfect way to market your product
- 32. The Internet is the Perfect Medium
- 33. Organic Search is the Perfect Channel Unless doing RCS SEO
- 34. How to create a Organic Search, RCS SEO that can convert?
- 35. The Core Principles to Success 1. Innovate 2. Dedicate 3. Educate 4. Accomodate
- 36. INNOVATE
- 37. Tip #1 Think Like a Product Marketer and NOT Programmer
- 38. Apply New Method or Idea to Market your Product Digitally
- 40. Tip #2 Be Innovative
- 43. DEDICATE
- 44. FOCUS ON USER & AUDIENCE …USER EXPERIENCE … ALL ELSE WILL FOLLOW
- 45. Tip #3 Care About You Audience What you audience what to read and see!
- 46. EDUCATE
- 47. Tip #4 Go Bigger with All You Content
- 48. Tip #5 Promote It Like You Mean It Stop Misleading
- 49. Tip #6 Accommodating Your Audience Your Audience … Human & Robots! Robots are people too Findability is key to accessibility
- 50. Tip #7 You Can Never Forget Robots!!!
- 51. Key Take Aways
- 52. Strategic #1: Make Sure Your Marketing & Product Tell Cohesive Narative
- 53. Strategic #1: Make Sure Your Marketing & Product Tell a Cohesive Narrative. Does the story you tell here… match the way you market, sell, and deliver results here?
- 54. Strategic #2: Determine Where RCS SEO Really Fits in Your Branding, Education, Conversion, & Retention Efforts? What kinds of content & rankings will bring the right people to these places at the right time?
- 55. 55 [email protected] FACEBOOK.COM/NEXUSMEDIAWORKS TWITTER.COM/NEXUSMEDIAWORKS WWW.NEXUSMEDIACORP.COM /COMPANY/NEXUSMEDIAWORKS Nexus Mediaworks International Sdn Bhd A-‐1-‐32 IOI Boulevard Jalan Kenari 7 47150 Puchong, Selangor, Malaysia T: +60 3 80790918 !L evel 16, Hunza Tower, Gurney Paragon, Jalan Kelawei, Georgetown, 10250 Penang, Malaysia T: +604 222 8800 Companies: NEXUS MEXIAWORKS, INC (KOREA) NEXUS MEDIAWORKS PTE LTD (SINGAPORE) NEXUS MEDIAWORKS INTERNATIONAL PTY LTD (AUSTRALIA) NEXUS MEDIAWORKS INTERNATIONAL LTD (NEW ZEALAND) PT NEXMEDIA NUSANTARA (INDONESIA) Thank You