Niche marketing project
Download as PPTX, PDF1 like776 views
The document provides information on a marketing plan for Matrix Paradigm's Facebook page to promote a Neuro-selling technique event in Malaysia. It includes details on the current Facebook page traffic, objectives of increasing awareness and attendance, an advertising strategy focusing on content that meets psychological needs, and metrics for measuring success including Facebook Insights. It also recommends linking across social media platforms and developing a CRM to track customer behavior and stickiness over time.
Niche marketing project
- 2. Niche Consultancy Team Ian Musya General Manager Caroline Melly Finance Manager Laban Bore Public Relations Manager Philip Keter Sales Manager
- 3. Vision To be a honest and empathetic project team that will be recognized internationally. We are committed to growing as a consultancy group and delivering value-added projects to the end users. Mission
- 4. Core Values Core Values Integrity & Honesty Superior Customer Service Team Work Innovation Results Oriented Quality
- 5. Agenda Section 1: Define problem statement Section 2: Case study Section 3: Describe marketing plan for adoption
- 6. Problem Statement • Matrix paradigm offer training programs to improve competencies of sales people to achieve high sales performance. • Create a marketing plan for an existing facebook page. • The plan will create awareness of Neuro- selling technique 1st and 2nd June, 2016 event in Malaysia and to navigate potential clients to attend the event.
- 7. Case Study (Neuro Selling)
- 8. Background (BrainTrust) Braintrust help companies institutionalize visual storytelling and insights-based selling techniques across the enterprise that create differentiation, an urgency to change, and a clear buying vision for their customers and clients. • Customers buy from people they TRUST and find CREDIBLE • 53% of all buying decisions were dictated by the interactions and conversations Executives had with the field sales organization. • Field interaction had more impact than product (19%), brand loyalty (19%), and price (9%) combined. As such, BrainTrust believe that the success of your initiatives, product launches and corporate strategy often boil down to how well your salespeople tell your story.
- 9. Gain exposure via video marketing whether live streams, Q&A, event recaps, and announcements. -showcase product and services -demonstrate BrainTrust expertise -give clients behind the scenes look -clients testimonials -create tutorials of procedures to help clients Average of 2 videos in a month BrainTrust On Youtube
- 10. Background Smart Tribes Institute Be an influential leader “We’re now collaborating and communicating better, moving through healthy conflict to positive outcomes, and we’ve increased our compassion for one another—absolutely critical given our breakneck pace of growth.” Dave Selinger CEO, RichRelevance Propel sales results “We now have massive momentum… we have a clear and rapid path to increased sales, we’re getting more meetings, closing faster, having more fun and lot less stress. I have new tools to develop my sales team faster and keep them on track.” Tom Moore Dir. Sales & Marketing, Baxter Manufacturing Create engaged culture “The results have been remarkable. Our employees are more engaged and taking greater initiative, our emerging leaders are learning how to be more effective and mentoring their reports to be the same, and our company is reaping the substantial benefits.” Michael VanErdewyk CEO, ReliaMax
- 11. Smart Tribe’s Events Promotion of events messages follow 3 of the Maslow’s hierarchy of needs principles. 1. Safety 2. Belonging 3. Mattering
- 12. Marketing Plan For Adoption What is the current facebook site traffic? What are the objectives of the marketing plan? What is the advertising strategy? How to measure level of success based? What is the marketing budget? Recommendation
- 13. Current Facebook Site Traffic 240 likes as at 6th May, 2016 Recent posting: 2nd May, 2016 0 likes & 0 share 28th April, 2016 1 likes & 0 share 25th April, 2016 2 likes & 4 shares 21st April, 2016 1 likes & 4 shares Frequency of posting: Average of 3 day difference in between postings
- 14. Marketing Plan Objectives Cultivate a good relationship with customers - Understand what motivates customer behavior, it has a better shot at influencing that behavior by meeting their customers’ needs. Advertising campaign scheduling - By knowing the precise needs, Matrix Paradigm can run content at only certain times of the day, certain days of the week, or start and stop advertising as necessary based on the needs of the business. Establish a following - Connecting with existing customers and contacts across various social media platforms i.e. G+, Linkedin, Twitter, Youtube Expand your social influence - Adding new, targeted connections to your networks.
- 15. Advertising Strategy Content should satisfy: • Safety, Belonging & Mattering • Truly engaging Values, Mission & Vision • Create an identity that promotes Cultural Rituals • Transparency, Accountability Structures, Feedback & Fairness 40% 30% 20% 10% Direct interaction via inbox Audio-visual Static images Text
- 16. Measuring Of Success Tool Facebook Insights tool measures interaction of users on the fan page. Admin is able to determine: • Best time of day to post • Best day of the week to post • Type of content most popular Facebook Insights is constantly updated to reflect page’s development and any patterns that may form.
- 17. Marketing Budget
- 18. Recommendation - Future • Link different social media platforms to share same information across and reach a wider audience. • Develop one CRM to store client’s information from the different social media platforms to observe the client’s behaviour in relation to offering promotions. • From CRM measure stickiness between periods “Stickiness = Frequency * Duration * Site Reach” • Narrowing down to a single user, marketers can find out the frequency and monetary value of the particular user and be able to predict if they will spend money or not again on the offering. Lamb, C. W. (2012). Marketing. (illustrated, Ed.) Cengage Learning