October Promotion
- 2. Pricing Actual Pricing ( Before Promotion, Ala Carte) Product Name Cost Price Selling Price Cost Percent Bit Burger 4.09 30 13.63 Beef Burger 10.97 85 12.91 Pricing after Promotion Bit Burger Beef Burger Total cost Selling Price Cost Percent 4.09 * 2 = 8.18 10.97 8.18+10.97=19.15 99 / 120 19.34 / 15.96
- 3. Hops Promotion This October fest enjoy sipping by the pool 2 bit burger and snack on a delicious beef burger at only Aed 99++
- 4. • The promotion would be ideal for the month of October as it is beer fest, hence Hops promotion, and also burgers would be a good bite along with beers, and partially German. • This promotion could be sold from 12 noon – 5 PM by the Pool. • Its targets guests who are ordering only a beer to go in for 2 beers and a burger, or vice versa, guest who are ordering food to go in for the promotion. • It would be easy to target guests as they would only buy a burger at 85++Aed or 2 beers at 60++ Aed, which would sum to 145++, but with the promotion they are buying it all at 99++ only. • It increases both food and beverage revenue at the same time. • Food and Beverage cost would not get affected as we are still within the 34 % Food cost and 25% Beverage cost.
- 5. Presentation