Odoo Social Marketing
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This document discusses the benefits of social marketing and using Odoo for social marketing efforts. It outlines the top 5 reasons to go social as increasing pervasiveness, influencing share, reaching audiences, enabling customer-to-customer advertising, and monitoring negativity. It explains how Odoo can help with social marketing through integrated platforms, scheduling, analyzing reporting, and scaled campaigns. In conclusion, social marketing on Odoo provides engagement with communities across multiple platforms.
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Odoo Social Marketing
- 1. Odoo Social Marketing Luc NAILIS • Product Owner Engage Your Community 2019 EXPERIENCE
- 2. Introduction1 Top 5 reasons you should go Social What’s in it for you Going further Conclusion 2 3 4 5
- 4. Engagement
- 5. Social Marketing : Let’s get...
- 6. Social Marketing : Let’s get SOCIAL !
- 9. Introduction ● Who here has a personal account ? ● Who here has a company account ? Quick Survey
- 10. You won’t believe #3 ! Top 5 reasons you should GO SOCIAL !2
- 11. Why go Social ? #1 Pervasiveness #2 Influence share #3 Audience
- 12. Why go Social ? #4 C2C advertisement #5 Monitor negativity
- 13. B2B Social Marketing ● Face-to-Face and Personal (Purchase Manager) ➔ Brand awareness ➔ Brand image ➔ Services (e.g. : White papers)
- 14. Social media Strategy ● Buzz ⇒ Dialogue ● Social =/= Commercial ● WIIFM? Guidelines for a real dialogue
- 15. You, in the audience “Yeah… What’s In It For Me ?”
- 16. And why Odoo ? What’s in it for you 3
- 17. Social Marketing Engage with your community through multiple platforms
- 18. #1 Pervasiveness You say pervasiveness, Odoo says…
- 19. ● Feeds ● SMS ● Push ● Email ● Chat #1 Pervasiveness You say pervasive, Odoo says… so am I !
- 20. #2 Influence Share You say Influence share, Odoo says…
- 21. #2 Influence Share You say Influence share, Odoo says… Visitors !
- 22. #3 Audience You say Audience, Odoo says…
- 23. ● Facebook ● Twitter ● Linkedin (beta) ● Others to come… #3 Audience You say Audience, Odoo says… Connected !
- 24. #4 C2C advertisement You say C2C advertisement, Odoo says...
- 25. #4 C2C advertisement You say C2C advertisement, Odoo says Stories !
- 26. #5 Monitor Negativity You say Monitor Negativity, Odoo says...
- 27. ● Be on the ball ● Stop the hate train ● Encourage positivity #5 Monitor Negativity You say Monitor Negativity, Odoo says... Keyword Streams !
- 28. Going further4
- 29. Reporting You say Reporting, Odoo says… Campaigns !
- 30. Planning Forget Pen & Paper ● Schedule ● Overview ● Analyze
- 31. Doing it the Odoo way Integrated & Scalable Live sessions Integrated Recruitment Specific mailing content Specific SMS content Tracked Revenue Educated Sales Follow-up Target coupon Campaigns Automated Follow-up
- 32. Conclusions5