Online Fundraising Workshop - Quito 2017
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This document provides an agenda for a workshop on online fundraising. The agenda includes introductions, discussions on crowdfunding and online fundraising, presentations on setting goals and telling stories, activities on network mapping and developing content, and an introduction to the GlobalGiving online fundraising platform. The workshop aims to equip participants with strategies and tools for effective online fundraising.
Online Fundraising Workshop - Quito 2017
- 1. welcome
- 2. Announcements Blissful Experience 2 min Weekly Update Nicola 15 min Other Update Kevin 10 min Presentation Courtney 20 min Other Update Donna 10 min Presentation Phil 20 min Calling in? 202.330.4040 or bluejeans.com/2023304040 Introductions Discussion: What do you know about crowdfunding? Why Online Fundraising? How to Fundraise Online? ➢ Setting SMART Goals + Activity ➢ Network Mapping + Activity ➢ Telling your story + Activity ➢ Activating donors Break Introduction to GlobalGiving How to join GlobalGiving + Activity Introduction to GreenCrowds by Alejandro Ibarra Questions & Networking Agenda
- 4. Emma Donnachie GlobalGiving Field Traveller, Ecuador Visiting our existing partners across Ecuador to provide them with support and conduct outreach
- 5. A C T I V I T Y 1. What is your name? 2. Who is your organisation? 3. What is your organisation’s mission in 1 sentence? 4. What are your fundraising goals for 2017? Introductions
- 6. What has your experience been like? What do you know about crowdfunding? What do you want from online fundraising? What frustrations do you have with online fundraising? Are you currently fundraising online?
- 8. WHAT IS ONLINE FUNDRAISING?
- 9. “The power of crowdfunding isn’t in the funding, it’s in the crowd.” MARI KURAISHI
- 10. WHO IS THE CROWD?
- 11. Online fundraising and crowdfunding should be used in collaboration with your other fundraising tools. Another tool in your toolkit
- 12. 1. Access more money 2. Build relationships with your network locally + globally 3. Build trust and credibility 4. Expand your network of supporters 5. Share your impact! Goals: Offline or online are the same
- 14. Local Offline fundraising is limited to a geographic area, or the cost of have a global physical presence. OFFLINE Global ONLINE Going online opens networks up to a global scale quickly, cheaply, and efficiently.
- 15. HOW DO I START?
- 16. Set SMART goals and decide how online fundraising + crowdfunding best fits into your work. Strategize Pick a platform, check out your and their calendar, and get started. Plan Reach out to your networks, cultivate your relationships, create content, and develop stories. Network + Create Create a content calendar, send emails, thank your donors, and act on all the hard work you’ve done. Share + Act
- 17. Set SMART goals and decide how online fundraising + crowdfunding best fits into your work. Strategize
- 19. WHAT IS A SMART GOAL?
- 20. • Specific • Measurable • Action-Oriented • Realistic • Time-Bound SMART is an acronym:
- 21. “S” Your goal should be Specific
- 22. NOT SPECIFIC • Raise $10,000 • Have 100 donors • Increase “followers” to 35,000 SPECIFIC • Raise more funds • Engage more donors • Have more “followers”
- 23. “M” Your goal should be Measurable
- 24. NOT MEASURABLE • Increase subscribers by 50% • Raise $50,000 • Acquire 25 new recurring donors MEASURABLE • Have more email subscribers • Raise a part of our budget • Increase recurring donors
- 25. “A” Your goal should be Action-Oriented
- 26. NOT ACTION-ORIENTED • 3% of newsletter subscribers open our email • 35 Facebook followers share our fundraising campaign post • Accrue an Net Promoter Score (NPS) score of 25 for donor satisfaction ACTION-ORIENTED • Increase newsletter readership • Create a viral Facebook post • Make donors happy
- 27. “R” Your goal should be Realistic
- 28. NOT REALISTIC • Raise $10,000 • 44% of our subscribers open our emails • Get 25 new donors REALISTIC • Raise $10,000,000 • Have 100% of our subscribers open our emails • Get one new donor
- 29. “T” Your goal should be Time-Bound
- 30. NOT TIME-BOUND • Raise $15,000 by Dec 31 • Get 25 new donors during the Year-End Campaign • Acquire 600 new Facebook fans by end of Q3 TIME-BOUND • Raise $15,000 ASAP • Get 25 new donors • Get to 600 Facebook fans
- 31. SMART is… Specific Measurable Action-Oriented Realistic Time-Bound
- 32. WHY SET SMART GOALS?
- 33. SMART Goals • Provide focus, direction, and accountability • Allow for milestone checks and strategic pivots • Make for better calls-to-action to donors
- 34. A C T I V I T Y 1. Draft 2-3 SMART online fundraising goals 2. Share your goals with a partner; verify your goals meet the SMART guidelines. 3. What challenges did you have in creating your SMART goals? How do these differ from the goals you made in the Introduction Activity? Develop SMART goals.
- 35. Specific Measurable Action- Oriented Realistic Time-Bound What do you want to achieve? How will you know when you have achieved your goal? What actions need to take place to achieve your goal? Are you going to be able to achieve your goal? What is the time limit to achieve your goal?
- 36. Reach out to your networks, cultivate your relationships, create content, and develop stories. Network + Create
- 37. Network Mapping
- 38. “Get to know your network … …this is a critical component to running a successful campaign. Make long lists of your team’s network—include people that can make donations but also people who have access to larger networks.” CREAMOS GlobalGiving Accelerator Graduate
- 39. WHO IS IN YOUR NETWORK?
- 40. Who is giving to your organization? Note their patterns and why they give. Your best advocates and supporters are the ones that already exist. Who Supports You Now?
- 42. Do you have people you don’t know giving to your organization? Are there first-time donors? These individuals represent opportunities to grow your network, but first you need to engage them! Who Could Support You?
- 43. Don’t be afraid to think outside of the box!
- 44. Your network is bigger than you think! • Board members • Diaspora • Local Business owners • Leaders in the industry • Religious Institutions • Community Foundations • Alumni • Volunteers
- 45. They build trust in your organization from their networks, bring in new supporters, and act as your brand ambassadors. Fundraising Advocates are part of your fundraising team and help you to expand your network and reach your goals! Fundraising Advocates are individuals who become part of your fundraising team
- 46. 1 They have a large network of friends, family, etc. 2 They are passionate and positive about your cause and interested in your work. 3 They know your story and can act as brand ambassadors. 4 You are comfortable asking them to help. 5 They have the time and willingness to work.
- 47. 1. Map your current + potential network of supporters 2. Engage a few key supporters to become Fundraising Advocates 3. Give them the tools to succeed 4. Show appreciation! Steps to developing Fundraising Advocates
- 48. GlobalGiving also has tools to help give your fundraising advocates more access.
- 49. A C T I V I T Y 1. Map your current network. 2. Map your potential network. 3. Identify a couple of advocates you would like to engage. 4. With a partner, brainstorm ideas to reach your potential network. 5. Share your learning with the group. Network Mapping
- 52. TELL YOUR STORY
- 53. Stories should contain a single, compelling character that is relatable to the audience and who is comfortable relaying specific details, memories and experiences. An Effective Character
- 54. Authenticity Stories should show— rather than tell—the audience about the character’s transformation, using rich details and featuring the character’s own voice, without jargon.
- 55. Stories should chronicle something that happens— an experience, a journey, a transformation, a discovery. Trajectory
- 56. Stories should convey emotions that move people to act, and marry these with clear, easy-to- find pathways to get them to those desired actions. Action-Oriented Emotions
- 57. A Hook Stories should capture the audience’s attention as quickly as possible, giving them a sense of whose story it is and what’s at stake.
- 58. A C T I V I T Y 1. Break into groups of two. 2. Have one partner tell a story about a constituent impacted by your organisation. (2 min) 3. Share feedback on what you found most compelling about the story, and what could have strengthened the story. (2 min) 4. Switch roles. What makes an effective story?
- 59. Create a content calendar, send emails, thank your donors, and act on all the hard work you’ve done. Share + Act
- 61. 43% Overall donor retention 64% Repeat donor retention 23% New donor retention
- 62. Be sure to thank your supporters—new and old —for their gifts. Thank you notes
- 63. Show your appreciation for all the things your supporters are doing to help your organization. Send them personal, prompt, and sincere thank you notes. Engage them! Always Thank Your Donors
- 64. …versus speed when they are being thanked by the organization to which they gave. Pay attention to what they gave to, if they’ve given before, and ask them why they give! 50% of donors prefer personalization …
- 65. Updates & Stories Remind donors who they gave to and why. Let them know the progress that’s been made. Don’t forget to include a call to action!
- 66. 56%of individuals who respond to a nonprofit call to action cite being motivated by compelling storytelling
- 67. Your emails, your social media, how you talk to a stranger, how to convey your work to a funder or board member. Your story shows and shares your organization’s impact. Stories can be used everywhere
- 68. A C T I V I T Y 15 Minute Break
- 69. Pick a platform, check out your and their calendar, and get started. Plan
- 71. WHO WE ARE
- 72. GlobalGiving is the first and largest global crowdfunding community that connects nonprofits, donors, and companies in nearly every country around the world. We make it possible for local organizations to access the funding, tools, training, and support they need to become more effective and make our world a better place.
- 73. We’re here to connect nonprofits to ideas, information, + money!
- 74. Our Founders Mari Kuraishi + Dennis Whittle
- 77. $250m Dollars donated through GlobalGiving 15 Years operating +570k Donors giving through GlobalGiving
- 79. HOW MUCH DOES IT COST?
- 82. We’re working to drive more funds to your project, making up for our fee and then some.
- 83. Last year GlobalGiving drove an additional $10 million to our partners!
- 84. 0% With this extra money, the typical GlobalGiving partner had a 0% net fee in 2016.
- 85. For every $15 that goes to the GlobalGiving fee, we drive, on average, an additional $20 to the nonprofit!
- 87. We’re here to support our nonprofit partners with everything from helping you navigate your account to developing an online fundraising strategy. One-on-one Support
- 88. GlobalGiving works hard to introduce new donors, new corporate partners, and new organizations to the community. New Networks
- 89. Thank you note tools, donation management, project report sends, and much more—GlobalGiving offers numerous ways to help you develop donor relationships. Donor Tools
- 90. GlobalGiving is here to do more than process your donations—we’re here to offer you access to ideas + information! Training + resources
- 91. GG Rewards is a system that rewards and recognizes our nonprofits partners for activities around engagement with the platform and efforts to increase their effectiveness.
- 92. Engagement points are for being active in our community. Points are earned by actively engaging with the GG platform. For example: reaching your fundraising goals or thanking donors.
- 93. Based on the GG value, Listen, Act, Learn, and Repeat, nonprofit partners begin by completing an activity (i.e., watching a webinar) and then reflect on their learnings in a “LALR” cycle for points. Effectiveness points are for learning
- 94. To help our partners activate their networks we offer a calendar of campaigns every year with matching days, photo contests, and much more! Campaigns
- 95. With thousands of nonprofit partners, we’re working to build a community of collaboration and information sharing. Community
- 96. Tax benefits for UK & US donors Assured legitimacy Corporate Programmes Mobile-friendly website & giving GlobalGiving marketing Disaster Relief Campaigns
- 101. The Accelerator is a time-bound fundraising campaign that will lead an organization to become a full-time partner on GlobalGiving once they have raised $5,000 from 40 donors. It’s designed to support organizations to succeed in crowdfunding through one-on-one support, online trainings, and great tools! So what is the GlobalGiving Accelerator?
- 102. For the three weeks prior to the Accelerator, GlobalGiving provides online trainings sessions, calls, and email support to help you succeed. GlobalGiving support
- 103. Our Facebook community of Accelerator participants, GlobalGiving staff, and past graduates all work together to help you succeed. Community Support
- 104. Click “Join” on the GlobalGiving website and start your application. We’ll ask you for some organization documents. STEP 1: Submit your Application After your application has been approved by our vetting team, post a project telling your story. STEP 2: Post a Project Once accepted, you’ll join one of GlobalGiving’s Accelerator fundraising campaigns to raise $5,000 from 40 donors. Graduate and become a full time partner! You can do it! STEP 3: Participate in the Accelerator
- 108. POST A PROJECT
- 109. Create your project page
- 110. PARTICIPATE IN THE ACCELERATOR
- 112. Sample Training Schedule Module 1 – SMART Goals Module 2 - Storytelling + Calendar Planning Module 3 - Network Mapping + Advocates Module 4 - Social Media + Email Marketing
- 113. After training, start crowdfunding!
- 115. We’ll provide matching funds and bonus prizes This will help motivate you and your donors!
- 116. WHAT HAPPENS WHEN WE SUCCEED?
- 117. You become a full-time community member on GlobalGiving!
- 118. Press release about your success Promotional Toolkit Featured in a GlobalGiving email campaign Featured on GlobalGiving social media Certificate of completion Access to GlobalGiving’s whole platform!
- 119. • Donor management + communication tools • Academies + trainings • Fundraising campaigns • Corporate partnerships • Reputation building and visibility Full Partner Benefits
- 120. The deadline for the next Accelerator is 3rd May 2017
- 121. A C T I V I T Y • What title would you use for your page? • What kind of photo would you use and why? • Use your SMART goals- what would your fundraising target be? • What would you include in your summary? Use your organisation’s mission • What Challenge are you trying to combat? Be Specific! • What are you doing to combat the problem? • What long-term impact are you trying to achieve? Design Your Project Page
- 122. OST A PROJECT Title: Note the goal of the project, who will benefit, how many people will be helped, and where it is taking place. Summary: In a sentence or two, explain why a donor should care about your project. Describe your impact, who you are helping, and how you are solving a problem. Funding goal: Enter the total cost to carry out the project in whole US dollars. Donation Options: Amount $........... $........... $........... Description ……………………………………………………………………………………….................................................................. ……………………………………………………………………………………….................................................................. ………………………………………………………………………………………..................................................................
- 123. What is the challenge? Explain what challenge the community is facing and who is affected. Give enough detail so that donors understand exactly what the problem is and who will benefit from a solution. How will your project solve this challenge? Describe what the project will do solve the problems that you outlined above. Potential Long-Term Impact? Explain the long-term effects that the project will have on the community and/or beneficiaries. State the problem that will be solved and how many people will be affected.
- 124. Ready to Join GlobalGiving? Visit GlobalGiving.org/join to get started.
- 125. Questions?
- 126. thank you