101: Open Innovation & Startups
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The document discusses the challenges and dynamics of startups, emphasizing that 90% of them fail and the importance of collective learning and relationships in navigating the innovation journey. It introduces concepts like a 'honeypot' for idea generation and highlights the need for empathy in design and experimentation. Additionally, it outlines the significance of understanding user journeys and building connections to better support innovative ideas.
101: Open Innovation & Startups
- 1. WE STARTUPS
- 4. 90% OF STARTUPS FAIL
- 6. HYBRID SYSTEM C IDEAS KNOWLEDGE CORPORATE STARTUP SYSTEM A SYSTEM B
- 7. INSIDE OUTSIDE PRODUCT OWNER CUSTOMER SUPPLIER CORPORATE NETWORK THE ENGINEERS & EXPERTS REST OF THE WORLD THE MAVERICKS & MAKERS STARTUPS DATA PROVIDER DEVELOPER … … SYSTEM C HONEYPOT AN OPEN PLACE FOR IMAGINEERING
- 8. JOURNEY OF A STARTUP This is the best Idea every! This is harder then we thought This will be fun This is going to Be a lot of work This sucks. We have no clue. #%@!!!!f**K OK, but it still sucks. It‘s working. Hmmm …. Hey! Wow THE 90% THAT FAIL THE SURVIVORS WHERE CORPORATES SHOW UP
- 9. JOURNEY OF AN IDEA This is the best Idea every! This is harder then we thought This will be fun This is going to Be a lot of work This sucks. We have no clue. #%@!!!!f**K OK, but it still sucks. It‘s working. Hmmm …. Hey! Wow THE SURVIVORS HONEYPOT TOUCH POINT REDUCING RISKS BY COLLECTIVE LEARNING SUPPORTING IDEAS THROUGH THE ECOYSTEM
- 10. Story Invitation Artifacts Medium Message Channel Beliefs Values Ralley Point Feel / Interact Experience See / Visual Why should people be passionate about you? How does the relationship look like? Why should they join? BUILDING BLOCKS
- 13. FROM ZERO TO HERO HONEYPOT TOUCH POINT How does logistic work? I developed a logistic drone!
- 14. BUILDING RELATIONSHIPS „Someone has winked at you“ “The person strikes up a conversation“ „You decide to go out for a date“ „You hope its a Good match“ 1. YEAR 2. YEAR 3. YEAR 4. YEAR
- 15. START WITH EMPATHY DESIGN & RUN EXPERIMENTS MAKE DECISIONS BASED ON EVIDENCE ROADMAP
- 16. INNOVATION IS ABOUT EXPEDITION
- 17. INNOVATION IS ABOUT RELATIONSHIPS
- 18. CATCH IDEAS BEFORE THEY FALL Fail