Organic Growth PowerPoint Presentation Slides

ORGANIC
GROWTH
Yo u r C o m p a ny N a m e

Agenda for Organic Growth
o The firm is looking for various ways for expansion organically by
utilizing its resource. New market penetration, product and
market development are some of the organic growth strategies
o The firm needs increase its market share, customer base and
offerings, etc.
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Agenda
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Table of Contents
Introduction
o Analyzing Present Scenario of Firm
o Current Firm Market Share
o Competitor Analysis
o Competitor Comparison by Total Sales and
Store Count
01 Market Penetration - Existing Products/
Services to Existing Customers
o Loyalty Programs Initiated by Firm
o Several Marketing Campaigns to
Accelerate Sales
o Analyzing Product Sales Performance
o Current Product Pricing
o Altering Existing Products Price to
Boost Sales
04
Organizational Workforce Optimization
o Talent Requirement in Future
o Talent Requirement in Sales Department
o Skills Level Analysis by Department
o Workforce Upskilling Plan
07
Moving Towards Organic Growth
o Assessing Business Priorities Crucial for
Growth
o Future Scenarios Analysis
02 Product Development - New Products/
Services to Existing Customers
o Introducing New to Company/World
Products in Market
o New Product Sales Forecasting
05
Organic Growth Impact
o Impact on Firm Growth
o Impact of Workforce Upskilling
08
Organic Growth Framework
o Selecting Suitable Organic Growth Profiles
03 Market Development - Existing Products/
Services to New Customers
o Entering New Geographies
o Selling Through New Channels
o Product Repackaging to Serve New
Customer Segments
06
Business Forecasting
o Financial Projections
o Annual Sales Forecast
o Projected Income Statement
o Projected Cash Flow
o Projected Balance Sheet
09

Table of
Contents
01
Introduction
o Analyzing Present Scenario of Firm
o Current Firm Market Share
o Competitor Analysis
o Competitor Comparison by Total Sales and
Store Count

Analyzing Present Scenario of Firm (1/2)
This slide provides information regarding the present situation firm financial with revenues generated and net profit earned.
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630
FY'18 FY'19 FY'20
Revenues (in $Million)
Key Takeaways
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110
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140
FY'18 FY'19 FY'20
Net Profit (in $Million) & Net Profit
Margin (in %)
Key Takeaways
o There is an increase in revenues from 2017 to 2019 with
significant rise from FY17 to FY18 depicting stable
condition of firm
o This increase is due to revenues generated from new
products that are launched in recent times
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o The net profit has been increased in past three years
o The Firm Is Reducing its Expenses
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Analyzing Present Scenario of Firm (2/2)
This slide provides information regarding the present situation firm financial with cash reserves and employee productivity.
Key Takeaways
o There is an increase in cash
reserves from FY17 to FY19
o Graph depicts that firm has surplus
amount of cash reserves which firm
can utilize to grow organically
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3.4
5.4
6.8
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2
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0
10
20
30
40
50
FY'18 FY'19 FY'20
Cash Reserves (in $Million) & Cash Reserves Growth Percent (in %)
Key Takeaways
o Employee productivity is decreasing
from FY17 to FY19
o Employee upskilling is required to cater
the concern
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65%
60% 58%
0%
100%
FY'18 FY'19 FY'20
Employee Productivity (in %)

Current Firm Market Share
This slide depict the present market share of firm as compared to its competitors available. With positive financial health, firm can increase its market share by capturing competitor’s market.
Note
o Our firm ranks third following Competitor 1
and Competitor 2
o Firm has various opportunities to increase its
market share and expand its business growth
o As firm is moving ahead to grow organically
by expanding its current operations, it can
adopt various strategies such as – producing
more, improving existing products,
introducing new products in markets, etc.
Own Brand, 15%
Competitor
1, 36%
Competitor
2, 17%
Competitor
3, 12%
Competitor
4, 10%
Others, 10%
Market Share

Competitor Analysis
This slide provides information about competitors that are currently existing in the market and how they growing their business organically or inorganically.
Features
Own Firm Competitor 1 Competitor 2 Competitor 3
Established 2005 1981 1997 2003
Employees 150 162 224 426
Revenue (Annual) $80.1 million $205.4 million $51.96 million $310.2 million
Perceived Quality Premium Premium Mass Mass
Growth Pattern Organic Inorganic Organic Inorganic
Growth Strategies Used
Launching new products
altering prices of existing products
Acquired New Firm Launching New Products in Market Merged with XYZ Firm
New Product Launched Add Text Here Add Text Here Add Text Here Add Text Here
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Competitor Comparison by Total Sales & Store Count
The purpose of this slide is to provide glimpse about several competitors and their comparison based on total sales and store count in the present year.
Competitor 1
Competitor 3
Competitor 5
Competitor 2
Competitor 4
COMPETITORS
2019 Total Sales YOY% Increase 2019 Store Count YOY% Increase
$39 million 34% 3 21%
$81 million 51% 8 25%
XXXX XXXX XXXX XXXX
XXXX XXXX XXXX XXXX
XXXX XXXX XXXX XXXX

Table of
Contents
02
Moving Towards Organic Growth
o Assessing Business Priorities Crucial
for Growth
o Future Scenarios Analysis

Assessing Business Priorities Crucial for Growth
Firm will assess priorities such as market share growth, quality improvement, gain competitive advantage, sales growth etc. and actions taken to cater them
Grow Sales Launching New Product in Market
Attract, train and retain high calibre employees Employee Upskilling
Gain Competitive Advantage Add Text Here
Grow Market Share Add Text Here
Improve Quality Add Text Here
Improve Customer Satisfaction Add Text Here
Improve Speed to Market Add Text Here
Maintain High Levels of Growth Add Text Here
Reduce Expenses and Increase Profits Add Text Here
BusinessPriority
Priority Status Action Taken

Future Scenarios Analysis
Firm will evaluate its forecast scenario analysis to analyze possible future events such as expected units of sales, revenues generated, capex , etc. by considering alternative possible outcomes – low
case(worst), base case(normal) and high case(best case).
Low Case Base Case High Case
Expected Units of Sale 470 550 630
Average Product Price $55 $55 $55
Revenue $25,850 $30,250 $34,650
Material Cost/ Unit $5.8 $5.7 $5.6
Labor Cost/ Unit $10.2 $10.2 $10.2
Shipping Cost/ Unit $2.9 $2.8 $2.7
Variable Cost/ Unit $18.9 $18.7 $18.5
Total Variable Cost $8,883 $10,285 $11,655
Inventory Storage Cost $600 $560 $540
Additional Workers 2 2 2
Salaries & Benefits $7,000 $7,000 $7,000
Marketing Expenses $1,000 $1,000 $1,000
Total Fixed Cost $8,600 $8,560 $8,540
Operating Profit $8,367 $11,405 $14,455
Operating Margin 32.4% 37.7% 41.7%
Capex (One – Time Expense) $11,900 $10,000 $8,800
Forecast Scenarios

Table of
Contents
03
Organic Growth Framework
o Selecting Suitable Organic Growth Profiles

Selecting Suitable Organic Growth Profiles
Organic growth allows firms in expanding by its own capacity. The firm will utilize its resource by expanding its operations. The firm can choose a single or multi dimensional profile from the profiles
mentioned. These profiles are – Investor, creator and performer.
Investing in existing products, services,
and commercial activities
o Squeezing funds from varieties of areas
such as low growth initiatives
o Reallocate capital to
profitable segment
Performing well on core commercial
capabilities in terms of sales, pricing
and marketing
Creating new products, services or
business models to take advantage of new
growth opportunities
o Funds reallocation in activities -
Increasing production of high earning
goods that accelerate earnings
and growth
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o Assessing how goods and services
are marketed
o How they are sold through
various channels
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o Creating new products, services to take
advantage of new growth opportunities
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Description
Strategy Used
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Profile
Investor Performer Creator

Table of
Contents
04
Market Penetration - Existing
Products/Services to Existing
Customers
o Loyalty Programs Initiated by Firm
o Several Marketing Campaigns to
Accelerate Sales
o Analyzing Product Sales Performance
o Current Product Pricing
o Altering Existing Products Price to Boost Sales

Market Penetration - Existing Products/Services to Existing Customers
This growth strategy focuses on existing products. Selling more existing products to existing customers is considered as least risky method for driving growth.
To Increase Brand Loyalty
o Attracting occasional users to become regular customers by
introducing loyalty programs
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To Increase Product Consumption
o Firm can increase consumption among existing users by –
o Reducing Price
o Offering Promotions
o Firm can offer packages or bundles to existing customers in
order to increase their monthly subscriptions
To Target Competitor Market Share
o Capturing business from competitors in order to increase
sales by altering marketing mix in terms of pricing or
promotion techniques
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Loyalty Programs Initiated by Firm
Firm is introducing loyalty programs to reward loyal customer that frequently engage with brand. This strategy helps in increasing customer loyalty and ensures continuous business growth. Rewards
consists of gifts, reward points, etc.
Birthday Gifts
Reward Points
Monthly Gifts
Free Custom Makeovers
Invitations to Exclusive Events
Flash 2-Day Shipping
on all Orders
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LoyaltyProgramRewards
More than $1000$500$250Free Gifts
Customer Spending

Several Marketing Campaigns to Accelerate Sales
The marketing campaigns are considered as strategized efforts to capture customer’s attention, raise awareness and ultimately play key role in increasing sales. They help to maximize customer
outreach. This slide consists of campaign, its goal, marketing initiatives, target audience, duration and estimated cost.
Goal Marketing Initiatives Target Audience Duration Estimated Cost
Campaign 1
Increase Market Share
by Customer Gain
o Webinar
o Social Media
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People who currently
using brand’s other
offerings
o June – July - Campaign Preparation
o August – September – Launching of Campaign
o October – Finalist Announced
o Late October – Winner Announced
o November – Post Competition
Marketing Activities
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$20,000
Campaign 2
To Increase Brand
Awareness
o Paid Advertisements
o Email Marketing
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Campaign 3
Identify Sales
Opportunities
o Cross Selling
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Campaign 4 Add Text Here o Add Text Here Add Text Here o Add Text Here Add Text Here
Campaign 5 Add Text Here o Add Text Here Add Text Here o Add Text Here Add Text Here
Campaign

Analyzing Product Sales Performance
Firm will keep the track of the top and worst selling products. It will increase the production that are in high demand and subsequently lower the production of worse selling products in order to
leverage its strength.
Products Units Produced in 2019 Units Produced in 2020
Product 1 250,000 300,000
Product 2 225,000 275,000
Product 3 175,000 200,000
Product 4 7,000 5,000
Product 5 5,000 2,000
Product 6 1,000 Discontinued
Top Selling Products
Worst Selling Products

Current Product Pricing
This slide provides information about top performing products and their perception among the consumers. There is scope for firm to grow itself organically by improving its products, altering its
pricing strategy, etc.
Products
Product 1 Add Text Here $15 - $21 Overpriced
Product 2 Add Text Here $25 - $30 Quality Improvement
Product 4 Add Text Here $12 - $25 Quality Improvement
Product Description
Consumer’s Perception
Towards Product
Price Range

Altering Existing Products Price to Boost Sales
Firm is taking initiative in altering the price of existing products which are considered as overpriced by customer. This will help in boosting the sale of these products
Brand
Price
per Unit
Change over
List Price(%)
Revised Price
(per unit)
Reason for
Proposed Price
Forecasted Growth
in Sales(%)
Product 1 $15 -10% $13.5
Consumer perceived the
product as overpriced
5%
Product 3 $51 -15% $43.35
7%
Product 5 $115 -20% $92
11%
Product 7 Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here
Product 8 Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here

Table of
Contents
05
Product Development - New
Products/Services to
Existing Customers
o Introducing New to Company/ World
Products in Market
o New Product Sales Forecasting

Product Development - New Products/Services to Existing Customers
The firm can launch new products and services for growing organically. These products can be segregated into two different categories such as new to company and new to world.
o Creation and development of new products that are similar to
that business is already selling to existing customers
o Firm can produce drinks and ice creams in addition to the
chocolate range
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New to Company (NTC)
Firm can become leader in new product development by
o Addressing an Unmet Customer Need
o Gain First Mover Advantage
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New to World (NTW)

Introducing New to Company/World Products in Market
Firm is introducing new products in the market . This slide provides information regarding various new products that are being introduced with their promotional platforms.
Launched?
Press
Release
Launch
Email
Post
Blog
Ads and
Promotion
Add Text Hereo Product P Add Text Here
Add Text Hereo Product Q Add Text Here
Add Text Hereo Product R Add Text Here
6 Dec 2019o Product X Add Text Here
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5 Jan 2020o Product Y Add Text Here
1 May 2020o Product Z Add Text Here
Product LaunchProduct DescriptionProduct
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New Product Sales Forecasting (1/2)
This slide provides information regarding the new products that are launched in the market with their forecasted sales for next 5 years.
Product Sales Data Year 1 Year 2 Year 3 Year 4 Year 5
Unit Price $200 $220 $241 $261 $285
Unit Cost $125 $162 $175 $188 $201
Fixed Cost $125 $157 $165 $175 $181
Market Size $25,000,000 $30,000,000 $35,000,000 $40,000,000 $47,000,000
Scenario 1 : Based on Target Operating Income
Unit Sales 100 250 1,000 1,500 2,000
Dollar Sales $20,000 $55,000 $241,000 $391,500 $570,000
Operating Income -$125,000 -$100,000 -$45,250 -$500 $50,000
Market Share 0.08% 0.16% 0.80% 1.2% 1.4%
Based on Target Market Share
Unit Sales XXXXX XXXXX XXXXX XXXXX XXXXX
Dollar Sales XXXXX XXXXX XXXXX XXXXX XXXXX
Operating Income XXXXX XXXXX XXXXX XXXXX XXXXX
Market Share XXXXX XXXXX XXXXX XXXXX XXXXX

New Product Sales Forecasting (2/2)
This slide provides information regarding the new products that are launched in the market with their forecasted sales for next 6 months.
Product Sales Data Jan Feb Mar Apr May Jun
Unit Price $200 $200 $200 $200 $200 $200
Units Sold 500 450 475 485 500 600
Total $100,000 $90,000 $95,000 $97,000 $100,000 $120,000
Unit Price $350 $350 $350 $350 $350 $350
Units Sold 1000 1500 2000 2500 3000 3500
Total $350,000 $525,000 $700,000 $875,000 $1,050,000 $1,225,000
Unit Price XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX
Units Sold XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX
Total XXXXX XXXXX XXXXX XXXXX XXXXX XXXXX
Item 1
Item 2
Item 3

Table of
Contents
06
Market Development - Existing
Products/Services to
New Customers
o Entering New Geographies
o Selling Through New Channels
o Product Repackaging to Serve New
Customer Segments

Entering New Geographies
o Firm can plan to increase the number of outlets by adding new
outlets in different regions
Selling Through New Channels
o Firm can expand through various channels by choosing omni
channel platform including
› Online – Ecommerce, Online Shops
› Offline - Outlet, Franchise, and Specialty Store
Serving New Customer Segments
o Targeting different or additional customer segment
o Repackaging and resizing the product may lead to opening
a new market
o Repacking the product in small quantities
Market Development - Existing Products/Services to New Customers
Selling existing products or services to new customers provide meaningful organic growth in timely manner. The ways through which firm can sell its existing products to new customers by entering
new geographies, selling through new channels and serving new customer segments.

Market Development - Entering New Geographies
Firm is planning to enter new markets in near future which will help in growing sales of the existing products in new markets.
Note
o Firm is Expanding Geographically
o It has increased the number of outlets across
different regions
o It has planning to introduce 69 more stores
in next 5 years
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Italy
44 (+7)
Japan
65 (+9)
Asia (Ex-
Japan)
115 (+16)
Middle
East
2 (+2)
Europe
115 (+27)
North
America
47 (+8)

Market Development - Selling Through New Channels (1/2)
This slide provide information regarding the various channels through which firm can sell its existing products in upcoming year. These channels can be offline such as supermarkets, drugstores, etc.
and online such as ecommerce websites, etc.
Product 1 Product 2 Product 3 Product 4 Product 5 Product 6 Product 7
2019 2020 2019 2020 2019 2020 2019 2020 2019 2020 2019 2020 2019 2020
Departmental Stores X ✔ X ✔ X ✔ ✔ ✔ X ✔ X ✔ X ✔
Drugstores X X X ✔ X ✔ ✔ ✔ X ✔ X ✔ X ✔
Supermarkets X ✔ X ✔ X ✔ ✔ ✔ ✔ ✔ ✔ ✔ X ✔
Beauty Chain Stores X ✔ X ✔ ✔ ✔ X ✔ ✔ ✔ ✔ ✔ X
X
Add Text Here X ✔ ✔ ✔ ✔ ✔ X ✔ ✔ ✔ ✔ ✔ X X
Add Text Here ✔ ✔ ✔ ✔ ✔ ✔ X ✔ ✔ ✔ ✔ ✔ ✔ ✔
Online Shops ✔ ✔ ✔ ✔ ✔ ✔ X ✔ X ✔ ✔ ✔ ✔ ✔
Ecommerce Websites ✔ X X ✔ X ✔ X ✔ X ✔ X
✔
✔ ✔
Add Text Here ✔ ✔ X X X ✔ X X X X X X ✔ ✔
Distributional
Channels
Mode
OfflineOnline

Market Development - Selling Through New Channels (2/2)
This slide provide information regarding the various new channels through which firm can sell its existing products. These channels can be offline such as supermarkets, drugstores, etc. and online
such as ecommerce websites, etc.
Product Old Channels New Channels
Product 1
o Drugstore
o Beauty Chain Stores
o Supermarket
o Online Shops
o Department Stores
Product 2
o Department Stores
o Online Shops
o Beauty Chain Stores
o Hypermarkets
o Ecommerce
o Drugstores
Product 3
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Product 4
o Add Text Here
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Product 5
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Product 6
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Market Development – Product Repackaging to Serve New Customer Segments (1/2)
Firm is altering its product packaging in upcoming years. This slide provides information regarding the already available product packaging and new repackaging design.
Product Available Product Packaging Design New Product Repackaging Design
Product 1
o Box
o Bag
o Packet
o Canister
o Bag
Product 2 o Bottle o Tube
Product 3 o Bag
o Packet
o Box
o Canister
Product 4
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Product 5
o Add Text Here
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Product 6
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Market Development – Product Repackaging to Serve New Customer Segments (2/2)
Firm is altering its product packaging in upcoming years. This slide provides information regarding the already available product packaging and new repackaging design.
Previous Packaging Latest Packaging
Existing
Products
Repackaging Resizing
Bag Box Packet Tube Bottle Canister Smaller size Bigger size
Product 1 X ✔ X ✔ X ✔ ✔ ✔
Product 2 X X X ✔ X ✔ ✔ X
Product 3 X ✔ X ✔ X ✔ ✔ X
Product 4 X ✔ X ✔ ✔ X X ✔
Product 5 ✔ ✔ ✔ ✔ ✔ X X ✔
Product 6 ✔ ✔ X ✔ X X ✔ ✔

Table of
Contents
07
Organizational Workforce
Optimization
o Talent Requirement in Future
o Talent Requirement in Sales Department
o Skills Level Analysis by Department
o Workforce Upskilling Plan

Talent Requirement in Future
The future scope of talent requirement has been presented in this slide, according to which the firm will plan its future requirements.
Department Present Employee Strength Target Employee Strength
Marketing 50 55
Operations 23 28
Finance 45 50
Strategy 65 70
Human Resource 34 39
Add Text Here 63 68
Add Text Here 43 48
Add Text Here 76 81
Add Text Here 54 59
Add Text Here 67 72
2019 2020

Sales Staff/ Personnel (Headcount) Sales Support (Headcount)
Projected Actual Projected Actual
15 12 30 22
18 14 32 26
20 16 34 30
22 18 36 32
1
2
3
4
Talent Requirement in Sales Department (1/2)
This slide provides information regarding the talent requirement in sales department. This requirement of sales staff and support is analyzed on quarterly basis.

Talent Requirement in Sales Department (2/2)
This slide provides information regarding the talent requirement in sales department. This requirement of sales staff and support is analyzed on yearly basis.
2019 2020
Full Time 18 22
Contract 12 24
Other 20 26
Full Time - -
Contract 12 15
Other 15 18
Sales Support
(Headcount)
Sales Personnel
(Headcount)

Skills Level Analysis by Department (1/2)
After analyzing the existing pool of talent, the firm has realized that there is a need to upskill its workforce with specialized skillsets to increase its employee productivity.
Department
Skills Required
Technical
Competencies
Data Analysis
Basics
Six Sigma
Competencies
Effective
Communication
Role
Modeling
Team
Building
Decision
Making
Customer
Orientation
Employee 1
Employee 2
Employee 3
Employee 4
Employee 5
More Improvement Required
Improvement Required
Less Improvement Required

Skills Level Analysis by Department (2/2)
Current employee workforce distribution based on the skills parameter has been displayed. This skill level analysis can also be considered as current skills inventory of the organization.
Leadership
(1-10)
Communicating
(1-10)
Teamwork
(1-10)
Software
Literacy (1-10)
Add Text
Here
(1-10)
Add Text
Here
(1-10)
10 10 5 9 7 7
7 10 5 8 10 6
9 10 6 9 5 10
6 5 10 7 10 5
7 7 10 6 5 5
Skill Level
Department
Quality
Assurance
Human
Resource
Engineering
Sales
Marketing

Workforce Upskilling Plan
After analyzing the existing pool of talent, the firm has realized that there is a need to upskill its workforce with specialized skillsets to increase its employee productivity.
Beneficiaries
Nature of learning e.g. In-house,
external training External Training Cost Count
o Senior officials and managers External training by industry experts $750/hr per employee
Male – 12
Female – 8
o Professionals In house training -
Male – 45
Female – 55
o Technicians and associate
professionals
Technical training by external
professional experts
$450/ hr per employee
Male – 45
Female – 37
o Clerks In – house training -
Male – 15
Female –12
o Service workers, shop and market
sales workers
External training for cross selling and
upselling
$250 per employee
Male – 8
Female –6

Table of
Contents
08
Organic Growth Impact
o Impact on Firm Growth
o Impact of Workforce Upskilling

Impact on Firm Growth
This slide depicts information regarding the impact of organic growth in terms of increase in customer base and market share.
269.6
310.2
349.6
386.9
18.5% 15.1% 12.7% 10.7%
2019 2020 2021 2022
Increasing overall customer base (in million) with
growth rate (in %)
Increased Market Share
Market Share
Own Brand, 27%
Competitor 1, 29%
Competitor 2, 16%
Competitor 3, 10%
Competitor 4, 8%
Others, 10%

Impact of Workforce Upskilling
This slide depicts information regarding the impact of upgrading the skillset of the workforce. Upskilling results in improved employee productivity, better sales achievement rate.
Sales Achievement
Rate
Before Upskilling
60%
After Upskilling
83%
Employee Productivity Rate (before
Upskilling)
52%
Sales Employee Productivity Rate
(before Upskilling)
68%

Table of
Contents
09
Business Forecasting
o Financial Projections
o Annual Sales Forecast
o Projected Income Statement
o Projected Cash Flow
o Projected Balance Sheet

Financial Projections
The slide depicts the projected financial projections of the firm to visualize firm’s target market, number of users, revenues and expenses for upcoming five years.
Year 1 Year 2 Year 3 Year 4 Year 5
o Target Market 14,000,000 14,140,000 14,281,400 14,424,214 14,568,456
o Users 47,542 180,903 454,991 837,215 1,308,040
o Active Users, After Churn 3,402 15,587 37,058 63,930 93,567
o % Market Penetration (Active) 0.02% 0.11% 0.26% 0.44% 0.64%
o Revenue $647,306 $4,708,532 $15,184,121 $32,632,708 $55,162,995
o Total Annualized Revenue $1,611,599 $7,802,411 $20,992,150 $40,339,770 $63,540,712
o Expenses $1,092,011 $4,583,543 $11,748,537 $21,555,679 $32,593,302
o Annualized Expenses $1,690,658 $5,990,906 $12,614,351 $19,725,236 $26,342,579
o EBITDA $(444,705) $124,989 $3,435,585 $11,077,030 $22,569,693
o Annualized EBITDA $(79,059) $1,811,505 $8,377,799 $20,614,534 $37,198,133
o EBITDA Margin -69% 3% 23% 34% 41%

Annual Sales Forecast
This slide portrays the annual sales projections of the firm.
Year 1 Year 2 Year 3
Food & Beverage Revenues $1,028,422 $1,079,843 $1,133,835
Additional Revenues $0 $81,600 $102,000
Total Sales $1,028,422 $1,161,443 $1,235,835
COGS $402,113 $414,176 $426,602
Payroll $269,987 $323,057 $340,027
Total Prime Cost $672,100 $737,234 $766,628
Controllable Profit $356,322 $424,209 $469,207
Sales
Controllable
Costs
Annual Sales Forecast

Projected Income Statement
This slide provides glimpse about the projected profit and loss of the firm visualizing its financial performance for upcoming three years.
Pro Forma
Profit & Loss
Year 1 Year 2 Year 3
Income
o Sales $1,028,422 $1,161,443 $1,235,835
o Cost of goods sold ($402,113) ($414,176) ($426,602)
Gross Profit $626,309 $747,267 $809,234
Expenses
Accounting/ Legal $12,000 $12,360 $12,731
Bad Debts $25,711 $26,482 $27,276
Shrinkage $90,000 $92,700 $95,481
Credit Card Fees $20,568 $21,185 $21,821
Insurance $75,000 $77,250 $79,568
Miscellaneous $44,112 $45,435 $46,798
Payroll Taxes $0 $0 $0
Permits & Licenses $7,356 $7,577 $7,804
Rent $68,000 $70,040 $72,141
Salaries $12,341 $12,711 $13,093
Wages $269,987 $323,057 $340,027
Total Expenses $625,075 $688,798 $716,739
Net Profit $1,234 $58,469 $92,494
47

Projected Cash Flow
This slide serves the purpose of displaying cash flow of the firm projected for upcoming three years.
Pro Forma Cash Flow Year 1 Year 2 Year 3
Cash Received
Cash From Operations $148,101 $30,995 $11,402
o Cash Sales $1,028,422 $1,161,443 $1,235,835
o Cash From Receivables $0 $0
Subtotal Cash From Operations $1,176,523 $1,192,438 $1,247,237
Additional Cash Received $189,000
o Sales Tax
o Owners Investment $174,000
Subtotal Cash Received $1,539,523 $1,192,438 $1,247,237
Expenditures
Expenditures From Operations $765,113 $414,176 $426,602
o Cash Spent $710,176 $731,481 $753,426
o Bills Paid
Subtotal Spent On Operations $1,475,289 $1,145,658 $1,180,028
Additional Cash Spent
o Sales Tax
o Loan Payment $33,240 $35,378 $37,654
Subtotal Additional Cash Spent $33,240 $35,378 $37,654
Subtotal Expenditures $1,508,529 $1,181,036 $1,217,681
Net Cash Flow $30,994 $11,402 $29,556
Cash Balance $30,994 $42,397 $71,953

Projected Balance Sheet
The projected balance sheet of the firm is presented in this slide in order to visualize its financial performance for upcoming three years.
Pro Forma Balance Sheet Year 1 Year 2 Year 3
Assets
Current Assets
o Cash $63,000 $66,150 $71,111
o Accounts Receivable $25,000 $26,250 $28,219
o Inventory $14,000 $14,700 $15,803
o Other Current Assets $129,500 $135,975 $146,173
o Total Current Assets $231,500 $243,075 $261,306
Long Term Assets
o Long Term Assets $144,500 $151,725 $163,104
o Accumulated Depreciation $0 $0 $0
o Total Long Term Assets $268,500 $281,925 $303,069
Total Assets $500,000 $525,000 $564,375
Liabilities & Capital
Current Liabilities
o Accounts Payable $29,000 $30,450 $32,734
o Current Borrowing $1,500 $1,575 $1,693
o Other Current Liabilities $28,500 $29,925 $32,169
Subtotal Current Liabilities $59,000 $66,596 $0
o Long Term Liabilities $189,000 $198,450 $213,334
Total Liabilities $277,000 $290,850 $312,664
o Paid in/ Invested Capital $223,000 $234,150 $251,711
o Retained Earnings
o Earnings
Total Capital $223,000 $234,150 $251,711
Total Liabilities & Capital $500,000 $525,000 $564,375
Net Worth $223,000 $234,150 $251,711

Organic Growth Icons Slide

Critical Success Factor Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score
Market Share 0.15 2 0.30 4 0.60 2 0.30
Advertising 0.13 2 0.26 3 0.39 3 0.39
Global Expansion 0.12 1 0.12 4 0.48 2 0.24
Product Variety 0.10 4 0.40 3 0.30 3 0.30
Product Quality 0.08 1 0.08 3 0.24 2 0.16
Company Image 0.07 2 0.14 3 0.21 2 0.14
Price Competition 0.04 3 0.12 3 0.12 3 0.12
Management Experience 0.06 2 0.12 3 0.18 2 0.12
Customer Service 0.07 3 0.21 2 0.14 2 0.14
Philanthropy 0.05 2 0.10 4 0.20 1 0.05
Customer Loyalty 0.08 2 0.16 3 0.24 2 0.16
Financial Position 0.05 3 0.15 3 0.15 2 0.10
Total 1.00 2.16 3.25 2.22
Competition Scorecard
52
Own Brand Competitor 3

Channel Marketing Budget
Anticipated Sales $200,000 $500,000 $1,500,000
Personnel (% of Total sales) 110% 110% 110%
Human Resource – Headcount 50 50 50
Human Resource – Cost (%) 25 25 25
Commission 0.20 0.50 1.25
Direct Marketing (% of Total sales) 100% 75% 50%
Telemarketing(% of Direct sales) 50% 50% 50%
Commission 0.20 0.10 0.30
Training (%) 10 25 10
Telemarketing Total $55,000 $150,000 $225,000
Internet Marketing (% of Direct sales) 50% 50% 50%
Website – Hosting, Support and Maintenance Cost (%) 10 10 10
Internet Marketing Total $145,000 $350,000 $1,275,000
Jan Feb Mar

Our Team
54
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