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PacNet12 Presentation
- 1. Kathleen Hessert, Sports Media Challenge & BuzzManager, Inc
- 3. Twitter Telling Life Stories You Can Too! Mark Haywood Used Twitter to save a dog’s life Myra McEntire JerryRizzo Wrote a book & landed a movie deal Tweeted his way 2 a dream job in the NBA 3
- 4. 2012 Social Super Bowl 4
- 5. SM Education is Vital Did you know? Easy access isn’t easy excellence Aiming for attention is yesterday Attracting fans through tweets is top priority. Aim for a continuous fan connection Twitter is a stand alone + great amplifier of other platforms too 5
- 6. @ Center of Social Ecosystem To Twitter From Twitter 4Square FB Twitter 6
- 7. Twitter Drives Engagement Forecast builds off Twitter’s ability to amplify Forecast where you’ll be in advance Automatic trigger to check in on Foursquare when you arrive Alerts friends to go there too or socialize on arrival Earn badges & leverages the value of “social proof” Enables geo-location advertising & is made for critical mobile environment 7
- 8. Align to Business Strategy Rockettes leverage NBC’s Super Bowl spot to amplify its national brand evolution Drive traffic to sites Expand social ecosystem on Facebook & Pinterest 8
- 9. What Should They Tweet? Use Editorial Calendars to trigger ideas, stay on brand & add value not noise Identify twitter acct(s) goal Humanize the brand Make it authentic/ transparent be who the acct says you are Be current. Be creative Acknowledge & engage others Storify your Twitter narrative making heroes of your advocates 9
- 10. Timing for Impact # for Tracking Time of day/week Real-time or Late in day 10-11pm EST Late in week Saturday Various tools to analyze your community & your results Hashtags Creative, evokes emotion Incorporates your brand Adopt community #s that work Be content relevant Don’t be #McDstories Use tools that track viral path 10
- 11. Monitor for Business Intelligence Listening for valued content to act on Who is talking & how much Where’s the conversation What are they talking about Who are the most prolific ID Advocates:greatest reach Surface actionable information when it’s worth something Customer service in venue & community PR & crisis communications Brand resonance Marketing & sales Product development Competitor intelligence 11
- 12. Community Management Organize for nimbleness, efficiency & effectiveness 12
- 13. Best Practice Bonus Tips #140 characters or less 1. Begin with a headline thought to suck followers in. Dull squelches interest 2. Never begin a tweet with @sign, it limits those who can see it to those who follow the 2 tweeters 3. Never start with a NAME unless that person will make ppl read UR tweet 4. Retweets usually occur within 1hr of UR tweet 5. Typical # of RT’s = 1 Multiples mean you should B really happy! 6. Optimal tweet length is 120-125 characters 2B retweeted 7. “Via @kathleenhessert” in middle of UR tweet is more effective than “RT” 8. Incorporate link shorteners & track open rates 9. MT stands 4 “modified tweet” 10. Using sign posts like: “NEW BLOG POST” “INFORGRAPHIC” attracts more eyeballs 11. 4 deeper engagement draw online fans offline via tweets 12. Use a call-2-action to prompt engagement 13. Ask questions: crowdsourcing is valuable & an inherently social activity attracting others 13
- 14. Contact us for more information: Thank Hessert Kathleen you! Founder & CEO 704.541.5942 (o) [email protected] @kathleenhessert on Twitter, Linkedin, Facebook, Pinterest, Foursquare, Google+, Instagram