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Pepsico
- 1. PRESENTED BY SAURAV , NADEEM , sRINIVASH AND SURBHI
- 2. INTRODUCTION • Pepsi Co is an American multinational corporation headquartered in NY with interests in manufacturing and marketing a wide variety of carbonated and non- carbonated beverages, as well as salty, sweet and grain -based other snacks . • Their main product, Pepsi Cola, sells over 100 billion cans a year. It also owns other brands such as Quaker Oats, Gatorade, Frito-Lay, Tropicana, Copella, Mountain Dew, Miranda and 7-Up nearly over 200 countries . • It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired and PepsiCo merged with the Quaker Oats Company, including Gatorade
- 3. INTRODUCTION • Key international markets include South Asia, Saudi Arabia, Spain, Thailand and the United Kingdom. PepsiCo Beverages International, also produces, sells and distributes Gatorade sports drinks as well as Tropicana and other juices internationally. • By 1970’s, PepsiCo continued to acquire different companies, specifically quick service restaurant chains, where they were initially falling a bit short, such major are Taco Bell in 1977 , Pizza Hut in 1978 and KFC in 1985. • Frito-Lay was also able to reap the benefits of the merger as their sale grew exponentially locally and internationally.
- 4. 1966 1977 1978 In 1966s Doritos brand tortilla chips are introduced In year 1977 PepsiCo acquires Pizza Hut Inc In 1978 PepsiCo acquires Taco Bell chain of fast-food restaurants based in California. THE JOURNEY - MERGERSAND ACCQUSITIONS
- 5. 1982 1984 1986 In 1982 Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced. In 1984 Slice and Diet Slice, the first major soft drinks with fruit juice are introduced. In 1986 Pepsi Co. acquired Mug Root Beer. THE JOURNEY - MERGERSAND ACCQUSITIONS
- 6. 1991 1997 1998 In 1991 Pepsi-Cola forms a joint venture with Unilever to develop and market tea-based drinks In 1997 Frito-Lay acquired the 104-year- old snack Cracker Jack. In 1998 PepsiCo acquired Tropicana Products from Seagram Company Ltd., the biggest acquisition ever undertaken by PepsiCo. THE JOURNEY - MERGERSAND ACCQUSITIONS
- 7. THE JOURNEY - MERGERSAND ACCQUSITIONS 2000-2015 2000 2001 PepsiCo, Inc. reaches agreement to acquire a majority stake in South Beach Beverage Company, whose highly innovative SoBe brand has made it one of industry's most successful companies. PepsiCo merges with The Quaker Oats Company 2002 Quaker Oatmeal celebrates the 125th anniversary of the nation's number-one choice for a nutritious, hot breakfast cereal.
- 8. THE JOURNEY - MERGERSAND ACCQUSITIONS 2000-2015 2003 2006 • Pepsi-Cola launches Sierra Mist in the United States. • Frito-Lay removed trans fat from nearly its entire snack chips portfolio • Pepsi-Cola trademark turns 100 years old. • Indra Nooyi named chief executive officer of PepsiCo. • Pepsi acquires IZZE Beverage Company. • PepsiCo announced its intent to acquire Naked Juice Company and the New Zealand snack company Bluebird Foods. • PepsiCo completes the acquisition of Stacy's Pita Chip Co
- 9. THE JOURNEY - MERGERSAND ACCQUSITIONS 2000-2015 2007 2008 • PepsiCo introduces Performance with Purpose • PepsiCo and Pepsi Americas jointly acquire Sandora, a leading juice company in Ukraine. • PepsiCo announces plans to invest US $1 billion in China over the next four years as part of the strategy to expand in emerging markets and broaden the portfolio of locally relevant products. 2009 • PepsiCo and Calbee Foods Company announce a strategic alliance • PepsiCo introduces the first climate-friendly vending machines to the United States.
- 10. THE JOURNEY - MERGERSAND ACCQUSITIONS 2000-2015 2010 2011 • PepsiCo completed the acquisition of The Pepsi Bottling Group, Inc. and PepsiAmericas, Inc., • PepsiCo announces its intent to acquire Russia's Wimm-Bill-Dann • AMP Energy Juice launches across the United States. • PepsiCo and Tingyi Holding formed a strategic alliance • PepsiCo acquires Mabel, a leading producer of cookies, crackers and snacks in Brazil.
- 11. THE JOURNEY - MERGERSAND ACCQUSITIONS 2000-2015 2012 2013 • Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages join PepsiCo's portfolio. • Pepsi launches reduced-calorie cola innovation Pepsi Next. • Müller Quaker Dairy, a joint venture between PepsiCo and The Müller Group, open a new state-of-the-art yogurt manufacturing facility in Batavia, New York.
- 12. THE JOURNEY - MERGERSAND ACCQUSITIONS 2000-2015 2014 2015 • Pepsi introduces Pepsi Spire, a portfolio of innovative fountain beverage dispensers. • PepsiCo celebrates its 50th anniversary as a combined food and beverage company..
- 13. ABOUT THE CEO Indra Krishnamurthy Nooyi , who was ranked No. 11 in Fortune's list of the most powerful women in business, joined the company in 1994 and was named CEO in 2001. She was born in India and has done her education in India. She has been the chief executive of PepsiCo since 2006. During her time, healthier snacks have been marketed and the company is striving for a net-zero impact on the environment. This focus on healthier foods and lifestyles is part of Nooyi's "Performance With Purpose" philosophy
- 14. BRANDS YOU LOVE GLOBAL BRANDS
- 15. BRANDS YOU LOVE GOOD FOR YOU
- 16. BRANDS YOU LOVE FUN- FOR- YOU
- 17. BRANDS YOU LOVE BETTER- FOR- YOU
- 18. The 3 Main Divisions
- 19. PEPSICO AMERICA
- 20. PEPSICO AMEA
- 21. PEPSICO EUROPE
- 22. WILL BILL DANN - RUSSIA MARBO- SERBIA PEPSICO EUROPE
- 23. MARKETING STRATEGIES • A company now days cannot get away with introducing a product in a developing country a year after it was already introduced in developed countries. • Something that works in the USA may turn out to be offensive in an Asian country due to the vast cultural paradoxes.
- 24. Pepsico’s Market Strategy: • In the 1940s to create a niche among the African American, Pepsi created a scholarship program that awarded 17 African American high school seniors full time scholarships. • During the same time the ad campaigns of Pepsi featured top people from the African American community and they called it "Leader in their field" campaign. This campaign was quite a breakthrough and really made an impact. It opened up a whole new market segment for the company.
- 25. • In the 1960s, Pepsi's campaign was aimed at teenagers and young adults - beach bursting of youngsters having fun and drinking Pepsi was quite a common theme and popular too. • In the 1970s Pepsi came out something called the "Pepsi Challenge". This campaign was aimed at proving Pepsi as a better tasting drink than its rival Coke and involved blind tasting of the two products to choose the better one
- 26. • Pop icons like Michael Jackson and Lionel Ritchie and youth sensation like Michael J Fox became part of the Pepsi campaigns in the 1980s where by Pepsi began to beat Coke and come out the winner. They had a huge fan following and when they were seen endorsing the brand, the impact was instantaneous. • However, Pepsi chose to replace the "Pepsi Generation" campaign with "Gotta Have It" in the beginning of the 1990s. This turned out to be an erroneous move and Coke again started to gain market share.
- 27. Pepsi Goes International - Its Global Marketing Plans • In the 1940's itself PepsiCo started branching out into the international arena. At first it was into Latin America, the Middle East and the Philippines. Here too Coke had the early bird advantage. Yet the product soon gained popularity. With the Arab countries boycotting Coke, Pepsi enjoyed a monopoly for many years in the Middle East. • In the 1950's Pepsi went to Europe and this included Russia, with whom there existed a Cold War by USA. Though there were initial difficulties, getting into Russia was a major breakthrough which the company exploited. The company posted pictures of the then leaders of the United States and Russia sipping the drink. • Its arch rival, Coca Cola, was able to enter the Russian markets only after more than 25 years after Pepsi's entry.
- 28. Pepsiman: • Pepsi tried its "Pepsi challenge" promotional gimmick in Japan. However, the country and its people were not aware of comparative advertising and as such the campaign did more harm than good. • The "Pepsiman" was a superhero like figure that was devised by a Japanese person for the Japanese market The commercial was an instant hit and helped improve Pepsi's share in the Japanese market by as much as 14%. From Japan Pepsi learned a valuable lesson - the same ad will not have the same effect everywhere. When it comes to cross national advertising, there is always the inherent risk of alienating the people.
- 29. • With the Indian markets, Pepsi had the first mover advantage over Coke. • It had coined its own special slogan for the Indian market too that became quite popular with the crowd. "Yeh Dil Maange More!" . • In the USA and European markets Pepsi still uses promotional campaigns that aim to break the colour barriers with stars like Britney Spears, Beyonce and Haley Berry appearing in its ads.
- 30. Marketing Blunders • One of the major blunders that Pepsi did in its marketing runs is the literal translations of some of its slogans into other languages. For example PepsiCo's slogan "Come Alive with the Pepsi Generation" when translated into Taiwanese meant "Pepsi will bring your ancestors back from the dead" and caused great damage for its image. • Cap competition.
- 31. PEPSI V/S COCACOLA PEPSI COCA COLA
- 32. IT IS AN AGE OLD BATTLE HOW DID IT BEGIN?? PEPSI V/S COCACOLA
- 33. MARKETING STRATEGIES PEPSI – MORE YOUTH CENTRIC PEPSI V/S COCACOLA COCA COLA- MORE EMOTIONAL
- 35. CONTROVERSIES • PESTICIDES • Brominated vegetable oil • Is Pepsi using cells from aborted fetus
Editor's Notes
- #8: Indulging yourself doesn't have to mean feeling guilty. Our Better For You brands offer snacks baked with lower fat content, snacks with whole grains, and beverages with fewer or zero calories and less added sugar. All you need to do is enjoy.
- #9: Indulging yourself doesn't have to mean feeling guilty. Our Better For You brands offer snacks baked with lower fat content, snacks with whole grains, and beverages with fewer or zero calories and less added sugar. All you need to do is enjoy.
- #10: Indulging yourself doesn't have to mean feeling guilty. Our Better For You brands offer snacks baked with lower fat content, snacks with whole grains, and beverages with fewer or zero calories and less added sugar. All you need to do is enjoy.
- #11: Indulging yourself doesn't have to mean feeling guilty. Our Better For You brands offer snacks baked with lower fat content, snacks with whole grains, and beverages with fewer or zero calories and less added sugar. All you need to do is enjoy.
- #12: Indulging yourself doesn't have to mean feeling guilty. Our Better For You brands offer snacks baked with lower fat content, snacks with whole grains, and beverages with fewer or zero calories and less added sugar. All you need to do is enjoy.
- #13: Indulging yourself doesn't have to mean feeling guilty. Our Better For You brands offer snacks baked with lower fat content, snacks with whole grains, and beverages with fewer or zero calories and less added sugar. All you need to do is enjoy.
- #15: PepsiCo offers products to over 200 countries and territories, and these Global Brands are their biggest sellers. These are PepsiCo's flagship food and beverages: 16 iconic, billion-dollar brands.
- #16: At PepsiCo, Good For You means just that: nutritious products that include fruits, vegetables, whole grains, low-fat dairy, nuts, seeds and key nutrients, with limits on sodium, sugar and saturated fat that meet global dietary requirements. These are the foods and beverages that fuel your body, your performance and your lifestyle.
- #17: Life shouldn't just be lived... it should be savored. PepsiCo Fun For You brands are the food and beverages making life more fun for people around the world.
- #18: Indulging yourself doesn't have to mean feeling guilty. Our Better For You brands offer snacks baked with lower fat content, snacks with whole grains, and beverages with fewer or zero calories and less added sugar. All you need to do is enjoy.