Perception

The document discusses the nature and process of perception as defined by psychologist Jerome Bruner, emphasizing its role in transforming sensory stimuli into meaningful information. It outlines the stages of perception, including selection, organization, and interpretation of stimuli, and highlights common perceptual errors such as stereotyping and the halo effect that can impact decision making and interpersonal relationships in organizations. Additionally, it addresses the importance of accurate perception in managerial tasks like employee selection and performance appraisal.