Video Is Not An Option - Presentation by Jeff Perkins at the Digital Summit - Updated 12.9.14
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Jeff Perkins emphasizes the necessity of video in modern marketing, highlighting its effectiveness as 80% of online visitors prefer watching videos over reading text, leading to increased engagement and conversions. He discusses the challenges in video production, such as timing and budget, and suggests creating a video culture within organizations to consistently produce engaging content. The presentation concludes that video is no longer optional but essential for capturing customer attention and driving sales.
Video Is Not An Option - Presentation by Jeff Perkins at the Digital Summit - Updated 12.9.14
- 1. VIDEO IS NOT AN OPTION… Jeff Perkins Internet Summit December 9, 2014
- 2. PGi # DDSUM14 @JeffPerkins8 2
- 4. 4 ABOUT ME • Pic of kids # DDSUM14 @JeffPerkins8
- 6. @jeffperkins8 www.linkedin.com/in/jeffperkins1 www.slideshare.net/JeffPerkins1 SingleMindedProposition.com # DDSUM14 @JeffPerkins8 6
- 7. 7 THE GOOD OLD DAYS # DDSUM14 @JeffPerkins8
- 8. 8 Only 2% of cold calls result in an appointment 3% of emails result in a click (Source: Mail Chimp) (Source: Leap Job)
- 9. 9 YOUR CUSTOMERS JUST AREN’T THAT INTO YOU # DDSUM14 @JeffPerkins8
- 10. TRADITIONAL SALES FUNNEL Your prospects are 70% of the way through the sales process before they engage a rep. # DDSUM14 @JeffPerkins8 10
- 11. THE SALES “COCKTAIL SHAKER” # DDSUM14 @JeffPerkins8 11
- 12. WHAT ARE THEY DOING 70% OF THE TIME? # DDSUM14 @JeffPerkins8 12
- 13. ONLINE RESEARCH Source: Google & Compete B2B Customer Study June 2013 # DDSUM14 @JeffPerkins8 13
- 14. MEET YOUR NEW SALES REP # DDSUM14 @JeffPerkins8 14
- 15. # DDSUM14 @JeffPerkins8 15
- 16. DO YOU WANT YOUR SALES REP TO BE SILENT? # DDSUM14 @JeffPerkins8 16
- 17. INTERACTIONS ONLINE CAN BE AS DYNAMIC AS HUMAN INTERACTIONS # DDSUM14 @JeffPerkins8 17
- 18. 62% say video is the most important part of a webcast. Source: Wainhouse Research, 2014 # DDSUM14 @JeffPerkins8 18
- 21. THE VIRTUAL DEALERSHIP 50% of car shoppers used video while shopping for a car. # DDSUM14 @JeffPerkins8 21
- 22. 80%of your online visitors will watch a video, while only 20% will actually read content in its entirety. People are 64%more likely to buy a product after watching a video. http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/ # DDSUM14 @JeffPerkins8 22
- 23. IT’S ABOUT CREATING ENGAGEMENT 23 IT’S NOT JUST ABOUT CREATING A VIDEO. # DDSUM14 @JeffPerkins8
- 24. VIDEO AIN’T EASY • Timing • Budget • Approval process • Quickly outdated • What kinds of videos? # DDSUM14 @JeffPerkins8 24
- 25. HOW DO YOU DO IT? # DDSUM14 @JeffPerkins8 25
- 26. 26 HAVE A CLEAR VISION # DDSUM14 @JeffPerkins8
- 27. CATEGORIES OF VIDEO Product Overview/Ad How-To Tips Product Story Testimonials # DDSUM14 @JeffPerkins8 27
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- 36. PAGES WITH VIDEO DRIVE HIGHER CONVERSIONS # DDSUM14 @JeffPerkins8 36
- 37. CREATE A VIDEO PRODUCTION MACHINE # DDSUM14 @JeffPerkins8 37
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- 42. Find the right production team Bring in your production team on a regular basis Get footage “in the can” for later use Get timely feedback to your production company # DDSUM14 @JeffPerkins8 42
- 43. WIDE DISTRIBUTION # DDSUM14 @JeffPerkins8 43
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- 50. New User Ads # DDSUM14 @JeffPerkins8 50
- 51. New Users Retargeting Cost Per View $0.11 $0.17 Click Thru Rate .8% 2.24% Watched half the video 45% 54% Watched entire video 10% 15% # DDSUM14 @JeffPerkins8 51
- 52. CREATE A VIDEO CULTURE # DDSUM14 @JeffPerkins8 52
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- 56. VIDEO RESULTS 221% increase in video views 40 leads a month from video # DDSUM14 @JeffPerkins8 56
- 57. VIDEO IS NOT AN OPTION… IT’S A REQUIREMENT. # DDSUM14 @JeffPerkins8 57
- 58. DALLAS DIGITAL SUMMIT DISCOUNT [email protected]
- 59. THANK YOU Thank You Dallas! Jeff Perkins VP of Marketing and Inbound Sales, PGi www.linkedin.com/in/jeffperkins1 @JeffPerkins8 # DDSUM14 @JeffPerkins8 59
Editor's Notes
- #10: The traSitional sales tactics are not less effective than they used to be. They literally NOT effective.