PERSONAL BRAND EXPLORATION
Domonique Powe
Project & Portfolio I: Week 2
Business Managment
July 12, 2024
GOALS
Career Category: Entrepreneurial
Short Term: (Immediately After Graduation, 2025)
• My immediate short-term career goal following graduation is to establish myself as a
Christian life coach. I aim to secure my first 10 clients within the first 6 months. I will focus
on building a coaching practice that helps individuals integrate their faith into their personal
and professional lives, offering services such as one-on-one coaching sessions, workshops,
and online courses. I will utilize online marketing strategies, network within my church
community, and leverage social media platforms to attract potential clients.This goal is
aligned with my passion for helping others grow spiritually and personally, and it leverages
my academic background and skills in counseling and coaching.
Long Term: (2026-2029)
• My long-term career goal is to establish a renowned Christian life coaching practice that
impacts lives on a global scale. I will expand my coaching practice to include a team of
certified Christian life coaches, develop a comprehensive online coaching platform, and
publish a book on Christian life coaching. I will achieve this by continuously improving my
coaching skills, investing in professional development, leveraging technology for online
coaching, and building a strong brand presence.
PROFESSION
Potential Job Titles:
• Ecumenical Bishop
• Archbishop
• Diocesan Bishop
BRAND ARCHETYPE - SAGE
As a pastor, my brand archetype as
the sage shines through my deep
wisdom and knowledge of spiritual
teachings. I strive to guide and
enlighten others with my profound
understanding of scripture and
religious principles
[Christian Life Consultant / Religious community ]
DFW METRO AREA RESIDENTS
TARGET AUDIENCE
Outreach
Plan:
One task I will complete to prepare for initial contact with the DFW community is to
gather information about the community's interests, demographics, and any
previous interactions with the church. This will help me tailor my approach and
understand how to engage with them effectively.
One method of communication I will use to make my initial contact with the DFW
community is through a combination of online platforms and in-person events. This
could include social media outreach, email campaigns, website updates, and
hosting community events or informational sessions.
To follow up with the DFW community, I will ensure timely and consistent
communication. This could involve sending regular updates, newsletters, and
invitations to upcoming church events or fellowship gatherings. Additionally, I will
make myself available for any questions or concerns they may have, either through
email, phone calls, or in-person meetings. The timeframe for follow-up will depend
on the individual's level of engagement and interest, but generally, I will aim to reach
out within a week or two after the initial contact.
COMPETITION
T.D. Jakes
Noteworthy Experience:
With over four decades of dedicated service, Jakes has established himself as a prominent
figure in the Christian community. He founded The Potter's House, a non-denominational
megachurch in Dallas, Texas, which has grown to become one of the largest churches in the
United States. Jakes has authored numerous best-selling books, addressing topics related to
spirituality, personal growth, and leadership. He is also known for his impactful sermons and
motivational speaking engagements, which have inspired and empowered millions of people
worldwide. Through his ministry, Jakes continues to touch lives and make a lasting impact on
individuals seeking spiritual guidance and personal transformation.
N.L. Powe
HEADSHOT HEADSHOT
Industry Experience:
• 40 years in Gospel Ministry
Education:
• Friends International University B.A. Biblical Studies
• Friends International University D. Min
Skills and Proficiencies:
• Skill 1 Pastoring– 100+ endorsements
• Skill 2 Ticket sales– 100+ endorsements
• Skill 3 live events– 100+ endorsements
Overall Online Presence:
• T.D. Jakes’ online presence is extensive, visually
appealing, and highly detailed.
• Grade: Superior, 100 out of 100
Industry Experience:
• 20 years in Gospel Ministry
Education:
• California Baptist University B.A. Theology
• Metropolitan Christian University Honorary D. Div
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Public Speaking- 80+ endorsements
• Skill 2 Event Planning- 100+ endorsements
• Skill 3 Pastoring- 70 endorsements
Overall Online Presence:
• My online presence is nonexistent, but I am working on
everything to improve and establish my brand.
• Grade: Poor, 0 out of 100
"Inspiring transformation and guiding individuals
on their journey to spiritual growth and fulfillment
through Christian life coaching."
IDENTITY
Picture of You
Goes Here
Purpose: My purpose is to empower individuals to live their best lives by providing Christian life
coaching that fosters spiritual growth, personal transformation, and a deeper connection with God.
Promise: I promise to walk alongside you on your journey, offering guidance, support, and
encouragement as you navigate life's challenges and discover your true potential in Christ.
Uplifting Faith, Community
PROMISE & POSITION
NETWORKING &
MARKETING
Industry Events & Organizations
• ICOB ECUMENICAL CONFERENCE
‣ MAY 15TH -17TH 2024 | Austin TX
‣ OBJECTIVE: Meet Bishops from around the world and
establish followship with their ministries.
• International College of Bishops
‣ NOVEMBER 2024 | Louisville KY
‣ Objective: join an ecumenical organization that will
mentor and govern over me in ministry
Elevator pitch:
Are you looking to achieve personal growth,
spiritual fulfillment, and a deeper connection
with God? As a Christian life coach, I offer
guidance, support, and encouragement to help
you navigate life's challenges and unlock your
true potential in Christ. Let's embark on a
transformative journey together and experience
the abundant life God has in store for you.
DIGITAL MARKETING
ONLINE ID CALC.
SCORES
• VOLUME: ZERO
• RELEVANCE: LOW
• PURITY: N/A
• DIVERSITY: LOW
• VALIDATION: AVERAGE
BRAND ARCHETYPE
SAGE: The sage represents wisdom, knowledge, and
deep understanding. Sages are seekers of truth, often
guiding others through their thoughts, insight, and
teachings, illuminating the path to enlightenment and self-
discovery.
Strategy to improve online id:
FOCUS: VOLUME & RELEVANCE
TYPE OF CONTENT: PUBLISHED PODCAST AND STREAMED 30MIN TO
AN HOUR MESSAGES WHERE THE PREACH WORD IS GIVEN IN A
LIBERATING WAY THAT IS INCLUSIVE TO ALL DEMOGRAPHICS OF
PEOPLE.
PRIMARY TOOLNFOR DISTROBUTION: FB AND YOUTUBE
PROMOTE SERVICES AND PODCAST THROUGH 30 SEC. PROMO VIDEOS
PROFESSIONAL DEVELOPMENT
Mentor
• ARCHBISHOP IN FULL COMMUNICATION WITH
THEIR EPISCIPAL CHARTER.
• COMMUNITY LEADER I.E. MAYOR OR SENATE
MEMBER
Formal Education
• DOCTORATE IN MINISTRY FROM MCU 2028
Technical Skills
• PUBLIC SPEAKING- LINKEDIN, OCTOBER 2024
• SET UP NEW WEBSITE- GODADDY, JULY 2024
• PROFESSIONAL WRITING- LINKEDIN, OCTIBER
2024
REFERENCES
T.D. Jakes Ministries | About. (n.d.).
https://www.tdjakes.org/about/
The sage archetype: A guide: Literature & latte. The Sage
Archetype A Guide Literature Latte. (n.d.).
https://www.literatureandlatte.com/blog/the-sage-archetype-a-
guide-literature-latte-
1#:~:text=What%20is%20a%20sage%20archetype,the%20wor
ld%20and%20its%20mysteries.

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Personal brand exploration mockup 2024!!

  • 1. PERSONAL BRAND EXPLORATION Domonique Powe Project & Portfolio I: Week 2 Business Managment July 12, 2024
  • 2. GOALS Career Category: Entrepreneurial Short Term: (Immediately After Graduation, 2025) • My immediate short-term career goal following graduation is to establish myself as a Christian life coach. I aim to secure my first 10 clients within the first 6 months. I will focus on building a coaching practice that helps individuals integrate their faith into their personal and professional lives, offering services such as one-on-one coaching sessions, workshops, and online courses. I will utilize online marketing strategies, network within my church community, and leverage social media platforms to attract potential clients.This goal is aligned with my passion for helping others grow spiritually and personally, and it leverages my academic background and skills in counseling and coaching. Long Term: (2026-2029) • My long-term career goal is to establish a renowned Christian life coaching practice that impacts lives on a global scale. I will expand my coaching practice to include a team of certified Christian life coaches, develop a comprehensive online coaching platform, and publish a book on Christian life coaching. I will achieve this by continuously improving my coaching skills, investing in professional development, leveraging technology for online coaching, and building a strong brand presence.
  • 3. PROFESSION Potential Job Titles: • Ecumenical Bishop • Archbishop • Diocesan Bishop BRAND ARCHETYPE - SAGE As a pastor, my brand archetype as the sage shines through my deep wisdom and knowledge of spiritual teachings. I strive to guide and enlighten others with my profound understanding of scripture and religious principles [Christian Life Consultant / Religious community ]
  • 4. DFW METRO AREA RESIDENTS TARGET AUDIENCE Outreach Plan: One task I will complete to prepare for initial contact with the DFW community is to gather information about the community's interests, demographics, and any previous interactions with the church. This will help me tailor my approach and understand how to engage with them effectively. One method of communication I will use to make my initial contact with the DFW community is through a combination of online platforms and in-person events. This could include social media outreach, email campaigns, website updates, and hosting community events or informational sessions. To follow up with the DFW community, I will ensure timely and consistent communication. This could involve sending regular updates, newsletters, and invitations to upcoming church events or fellowship gatherings. Additionally, I will make myself available for any questions or concerns they may have, either through email, phone calls, or in-person meetings. The timeframe for follow-up will depend on the individual's level of engagement and interest, but generally, I will aim to reach out within a week or two after the initial contact.
  • 5. COMPETITION T.D. Jakes Noteworthy Experience: With over four decades of dedicated service, Jakes has established himself as a prominent figure in the Christian community. He founded The Potter's House, a non-denominational megachurch in Dallas, Texas, which has grown to become one of the largest churches in the United States. Jakes has authored numerous best-selling books, addressing topics related to spirituality, personal growth, and leadership. He is also known for his impactful sermons and motivational speaking engagements, which have inspired and empowered millions of people worldwide. Through his ministry, Jakes continues to touch lives and make a lasting impact on individuals seeking spiritual guidance and personal transformation. N.L. Powe HEADSHOT HEADSHOT Industry Experience: • 40 years in Gospel Ministry Education: • Friends International University B.A. Biblical Studies • Friends International University D. Min Skills and Proficiencies: • Skill 1 Pastoring– 100+ endorsements • Skill 2 Ticket sales– 100+ endorsements • Skill 3 live events– 100+ endorsements Overall Online Presence: • T.D. Jakes’ online presence is extensive, visually appealing, and highly detailed. • Grade: Superior, 100 out of 100 Industry Experience: • 20 years in Gospel Ministry Education: • California Baptist University B.A. Theology • Metropolitan Christian University Honorary D. Div Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Public Speaking- 80+ endorsements • Skill 2 Event Planning- 100+ endorsements • Skill 3 Pastoring- 70 endorsements Overall Online Presence: • My online presence is nonexistent, but I am working on everything to improve and establish my brand. • Grade: Poor, 0 out of 100
  • 6. "Inspiring transformation and guiding individuals on their journey to spiritual growth and fulfillment through Christian life coaching." IDENTITY Picture of You Goes Here
  • 7. Purpose: My purpose is to empower individuals to live their best lives by providing Christian life coaching that fosters spiritual growth, personal transformation, and a deeper connection with God. Promise: I promise to walk alongside you on your journey, offering guidance, support, and encouragement as you navigate life's challenges and discover your true potential in Christ. Uplifting Faith, Community PROMISE & POSITION
  • 8. NETWORKING & MARKETING Industry Events & Organizations • ICOB ECUMENICAL CONFERENCE ‣ MAY 15TH -17TH 2024 | Austin TX ‣ OBJECTIVE: Meet Bishops from around the world and establish followship with their ministries. • International College of Bishops ‣ NOVEMBER 2024 | Louisville KY ‣ Objective: join an ecumenical organization that will mentor and govern over me in ministry Elevator pitch: Are you looking to achieve personal growth, spiritual fulfillment, and a deeper connection with God? As a Christian life coach, I offer guidance, support, and encouragement to help you navigate life's challenges and unlock your true potential in Christ. Let's embark on a transformative journey together and experience the abundant life God has in store for you.
  • 9. DIGITAL MARKETING ONLINE ID CALC. SCORES • VOLUME: ZERO • RELEVANCE: LOW • PURITY: N/A • DIVERSITY: LOW • VALIDATION: AVERAGE BRAND ARCHETYPE SAGE: The sage represents wisdom, knowledge, and deep understanding. Sages are seekers of truth, often guiding others through their thoughts, insight, and teachings, illuminating the path to enlightenment and self- discovery. Strategy to improve online id: FOCUS: VOLUME & RELEVANCE TYPE OF CONTENT: PUBLISHED PODCAST AND STREAMED 30MIN TO AN HOUR MESSAGES WHERE THE PREACH WORD IS GIVEN IN A LIBERATING WAY THAT IS INCLUSIVE TO ALL DEMOGRAPHICS OF PEOPLE. PRIMARY TOOLNFOR DISTROBUTION: FB AND YOUTUBE PROMOTE SERVICES AND PODCAST THROUGH 30 SEC. PROMO VIDEOS
  • 10. PROFESSIONAL DEVELOPMENT Mentor • ARCHBISHOP IN FULL COMMUNICATION WITH THEIR EPISCIPAL CHARTER. • COMMUNITY LEADER I.E. MAYOR OR SENATE MEMBER Formal Education • DOCTORATE IN MINISTRY FROM MCU 2028 Technical Skills • PUBLIC SPEAKING- LINKEDIN, OCTOBER 2024 • SET UP NEW WEBSITE- GODADDY, JULY 2024 • PROFESSIONAL WRITING- LINKEDIN, OCTIBER 2024
  • 11. REFERENCES T.D. Jakes Ministries | About. (n.d.). https://www.tdjakes.org/about/ The sage archetype: A guide: Literature & latte. The Sage Archetype A Guide Literature Latte. (n.d.). https://www.literatureandlatte.com/blog/the-sage-archetype-a- guide-literature-latte- 1#:~:text=What%20is%20a%20sage%20archetype,the%20wor ld%20and%20its%20mysteries.