Persuasive strategies
- 2. Claim State your argument. Example: I am going to try to convince you that chocolate is a healthy snack.
- 3. Big Names Important people or experts can make your argument seem more convincing. Example: Former Prime Minister John Howard thinks that junk food should be taken out of school Tuckshops.
- 4. Logos Facts, numbers, and information can be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
- 5. Pathos Getting people to feel happy, sad, or angry can help your argument. Example: Your donation will save this puppy and get him into a good home.
- 6. Ethos If people believe and trust in you, you’re more likely to persuade them. Example: Believe me! I’ve been there before. I’m just like you.
- 7. Kairos Try to convince your audience that this issue is so important they must act now. Example: This is a one-time offer. You can’t get this price after today.
- 8. Research Using reliable research can help your argument seem convincing. Example: A recent study found that students who watch TV during the week don’t do as well in school.