Peter Kim Brainfood Store Presentation 240210
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This document discusses the rise of social media and its implications for business. It argues that the world is becoming increasingly networked as people are constantly connected through powerful mobile devices. It also notes that everyone has the ability to broadcast their opinions online. The document then examines how companies can design their organizations, culture, communication, and content for this new "social business" environment by focusing on connections, being open and collaborative, breaking through the noise, and measuring what matters to customers. It advocates that businesses must adapt to this new social media landscape and assess how well their current design supports the principles of social business.
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Peter Kim Brainfood Store Presentation 240210
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- 2. Itʼs time for social business ® 2010 Dachis Group. Confidential and Proprietary 2
- 3. Social Business Design | 24 February 2010 ® 2010 Dachis Group. Confidential and Proprietary
- 4. Social Business Design | 24 February 2010 Our world is getting networked... Source: Nielsen ® 2010 Dachis Group. Confidential and Proprietary
- 5. Social Business Design | 24 February 2010 ...with increasingly powerful nodes Source: Apple ® 2010 Dachis Group. Confidential and Proprietary
- 6. Social Business Design | 24 February 2010 Put the office in your pocket... Source: gailjadehamilton on Flickr ® 2010 Dachis Group. Confidential and Proprietary
- 7. Social Business Design | 24 February 2010 ...and work in the cloud ® 2010 Dachis Group. Confidential and Proprietary
- 8. Social Business Design | 24 February 2010 Everyone is a celebrity-in-waiting... Credit: hyku on Flickr ® 2010 Dachis Group. Confidential and Proprietary
- 9. Social Business Design | 24 February 2010 ...with opinions on anything and everything ® 2010 Dachis Group. Confidential and Proprietary
- 10. Social business design ® 2010 Dachis Group. Confidential and Proprietary 10
- 11. Social Business Design | 24 February 2010 dachisgroup.com ® 2010 Dachis Group. Confidential and Proprietary
- 12. Social Business Design | 24 February 2010 Communication Content Connections Culture ® 2010 Dachis Group. Confidential and Proprietary
- 13. Social Business Design | 24 February 2010 Connections • To whom are you connected and how? ® 2010 Dachis Group. Confidential and Proprietary
- 14. Social Business Design | 24 February 2010 Are you siloed or networked? Source: ethorson on Flickr ® 2010 Dachis Group. Confidential and Proprietary
- 15. Social Business Design | 24 February 2010 Culture • Do you have a social calibration? ® 2010 Dachis Group. Confidential and Proprietary
- 16. Social Business Design | 24 February 2010 Is your culture open or closed? ® 2010 Dachis Group. Confidential and Proprietary
- 17. Social Business Design | 24 February 2010 Communication • Are you creating signal or noise? ® 2010 Dachis Group. Confidential and Proprietary
- 18. Social Business Design | 24 February 2010 Is your communication breaking through? “Reasons I am frustrated with the general public: 1. Everyone is running around like a chicken with their head cut off talking about the &*%$ swine flu...” 2009-04-30 Mainstream pharmacy sites repost press release: “US Swine Flu Deaths Hit Double Digits.” 2009-05-21 Source: Nielsen Online ® 2010 Dachis Group. Confidential and Proprietary
- 19. Social Business Design | 24 February 2010 Content • How can you measure for meaning? ® 2010 Dachis Group. Confidential and Proprietary
- 20. Social Business Design | 24 February 2010 Are you measuring what matters? ® 2010 Dachis Group. Confidential and Proprietary
- 21. Everything old is new again ® 2010 Dachis Group. Confidential and Proprietary 21
- 22. Social Business Design | 24 February 2010 Social media fits on a spectrum ® 2010 Dachis Group. Confidential and Proprietary
- 23. Are you designed for social business? ® 2010 Dachis Group. Confidential and Proprietary 23