101
Pitch Deck 101
Pitch Deck 101
Pitch Deck 101
Pitch Deck 101
Pitch Deck 101
Pitch Deck 101
HR Consultants
Corporate
Training
Consultants
Accountants
Product design
& innovation
agencies
Management
Consultants
Branding AgenciesSales
Consultants Ad Agencies
PR
Brand website
Online ads
Brand website
Online ads
E-commerce
SEM
Social
“Fun” apps
Brand website
Online ads
E-commerce
SEM
Social
“Fun” apps
“Serious” apps
Digital service design
Digital product
design & testing
Co-creation
Crowdsourcing
E-Learning
E-Recruiting
Digital transformation /
change management
Social analytics
Digital supply chains
Accenture
buying Fjord+
W+K
aces social with Old
Spice+
WCG
buying predictive
analytics firm
+
+
WPP
buying
AKQA
Pitch Deck 101
Pitch Deck 101
Source: Joanne Davis Consulting
Pitch Deck 101
Pitch Deck 101
Pitch Deck 101
Pitch Deck 101
Source: Joanne Davis Consulting
Pitch Deck 101
Pitch Deck 101
Pitch Deck 101
the
business name
what you do, not who you are
current traction
key presentation takeaways
Mohamad Gandara
Chief Marketing Officer @ideaimaji
Leads a team of generally smart people.
Responsible for managing clients.
Pitch Deck 101
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
pitchthe
problem validation data
personalize the problem
quantify where appropriate
•
•
•
•
•
•
•
•
•
our
overview of product or service
your value proposition & key benefits
avoid technical specifications
include imagery where appropriate
the
overall market size
tiered breakdown of market penetration
demonstrate credible market research
opportunities for expansion
graphs & charts are a plus
the
top three to five competitors
similarities & key differences
your competitive advantage
charts & visuals make it simple
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
the
go-to-market strategy
how you will reach your customers
marketing channels
campaign strategy
final
powerful visuals leave a lasting impression
be consistent – themes, fonts, colors
avoid stock templates & animations
include logo, website, & social media info
Pitch Deck 101

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Pitch Deck 101