Portfolio: Michael Price - 2020

Michael Price
Experienced and Proven Business Leader
Business Development | Sales |Team Mgmt. | Digital Marketing

Who is Michael Price?
Junior Executive with 15 years of experience in business
development, inside sales, SaaS sales, digital media
strategy, and team management as an entrepreneur,
client-side employee, consultant and agency AVP.
In all roles, I have exceeded forecast and revenue goals
in excess of 100% with consistentYoY growth through
the sale of digital media solutions as well as SaaS
products, strategic planning, content and creative
services.

Career Highlights
Accomplishments and Performance Reviews

Position: Sr. Director
Role and Responsibilities:
Manage a team of 20 Social Media Directors, Managers and Associate Media Buyers; Oversee all business
for the Southwest Region of the U.S. including P/L; Develop presentation materials and present to
executive leadership for new business and existing client upsells
 New business planning and pitching
 Cross-channel media planning
 Team development
 Internal QBR presentations (performance, financials, future outlook)
 Maintain relationships with social media vendors and platform representatives
Accomplishments:
 2 consecutive quarters of revenue growth through the sale of incremental media and SaaS products
 Sold over $2,000,000 of SaaS solutions (4C, Pixability, Unified, Koddi, Merkle M1, etc.)

Position: AssociateVice President
Manage and mentor a team of 12+ direct and indirect subordinates; develop social strategy for QSR,CPG,
beverage, retail, B2B, franchise and restaurant clients; lead and manage clients’ social media initiatives.
 New business planning and pitching
 Cross-channel (traditional & digital) strategic integrated media planning
 Develop effective integrated social media campaigns that drive measurable business results
 Define and track on-going social media activity as well as campaign performance
 Present reports and findings directly to clients and internal teams
 Maintain relationships with social media vendors and platform representatives
 Develop Statements ofWork, pricing and resource pro-formas for new and established clients
 Keep up to date on the latest trends, web technologies and best practices in social media

Accomplishments Overview
• 20X increase in media dollars sold and managed 2015 – 2018 [Totaling $20,000,000+]
• Earned Ansira’s first Facebook Case Study as a result of developing and leading a strategy that
increased ROAS (return on ad spend) by 10.7X for Rent-A-Center – ultimately providing Ansira
with additional industry credibility in the field of paid social media strategy
• Developed Ansira’s social media strategy which aligned business objectives with each phase of
the marketing funnel with ad units optimized for a specific business outcome
• Developed Ansira’sValue-Driven Engagements program which increased social engagement for
Rent-A-Center 200% above target with zero increase in incremental ad dollars
• Led Ansira’s initiative for advanced segmentedCRM social media targeting and lookalike
modeling
• Led Ansira’s Creative Department to develop social creative that more than doubled social
engagement

Performance Review:
“Michael gave us a great strategy this year for social media.”
DeAnna Coffield | Sr. Marketing Manager
Coca-Cola
“Michael was instrumental in Rent A Center's introduction and growth in social media including
cutting our negative sentiment by over 50%. He thinks outside the box and brings forward creative
social strategies that Rent-A-Center was lucky enough to be able to test and learn from on a regular
basis. But more than that, Michael was a key strategic partner even beyond the social media space,
providing a framework to help move Rent-A-Center in the direction of "digital first". Michael is
exactly what a client wants as an agency partner and I sincerely hope our paths cross again one day.”
Anna Scott | Director, Digital Media
Rent-A-Center

Performance Review:
“Michael Price is the most articulate man I know.”
Tom Millweard | COO
Ansira
“I am very impressed with Michael Price.”
(email to Ansira’s executive leadership team)
Jim Badum | EVP, Client Partnership
Ansira
“I am always impressed when you present!You’re so good.”
Julie Kinzie |VP, Content Marketing
Ansira

Results:Value-Driven Engagements
Positive Facebook Engagements include likes, shares, link clicks, photo views, proactive video plays
& positive comments
Positive Engagements

Social Mentions
Total Social Mentions are tracked via Brandwatch and include Facebook,Twitter and the entire searchable web
VDE program begins

Social Mention Sentiment
Overall Sentiment is automatically assigned by the Brandwatch tool to all social mentions across all platforms
including blogs, news sites,Twitter, Facebook,YouTube, and more
VDE program begins

Results: OnlineVideo
Script Storyboard Final Cut
My contribution: strategy, concept development, full script writing
Performance: 30% completed view-through rate
Average completed view-through rate = 15%

Results: Facebook Case Study
Through Facebook, we’re able to reach more consumers in
need in an efficient and effective way, enabling us to bring
our mission—to provide access to the best brands for
people’s homes for small, credit-free payments—to reality.
Because of this, we plan to continue building Facebook as
a key marketing channel to help us build brand awareness,
drive consideration and increase sales.
Jason Wall
VP of Marketing and Sales Strategy, Rent-A-Center
https://www.facebook.com/business/success/rent-a-center

Position: Founder/Proprietor
Objectives:
 Develop social movement from the ground-up
 Partner with top social media influencers to endorse the brand, create content and promote the platform
 Monetize platform through merchandise promotions
 Brand development: name, mission, objectives, web development, content development
 Develop monetization strategy
 Develop and execute social media strategy
 Influencer outreach
 Partnership development: media outlets
 Public relations

Results:
 3 dozen+ partnerships established with top social media influencers
 Media partnership established with Sheknows media:
World’s largest women’s website network (source: comscore)
 Earned-media achieved:The Huffington Post, Sheknows.com, Sweetyhigh.com
 10,000+ website social shares in 90 days
 200,000+ social media engagements (video views, social shares, @ mentions) in 90 days
 10,000,000 earned media impressions achieved in 90 days

Mission: “Inspire people to pursue their passion as told from
the stories of people who have already done it.”
Who do you want to be? An
artist, author, entrepreneur,
entertainer, educator,
innovator, world changer?
Fill in the blank.
We tell stories and inspire
people to create their own.

758,373 subscribers
56,673 fans
32,100 followers
81,100 followers At just 17 years old, she decided to start aYouTube channel to
share her love of make-up and fashion with others.
This is Liz Meghan

Liz: I.C.B.S.
• Huff Post article feature
• I.C.B.S. page development
• Product design
• Product purchase
• Order processing
• Order fulfillment
Content dev & promotion
We DecidedTo Partner

We told Liz’s story, spread her message of empowerment, and promoted a
co-branded wristband and autographed card combo.
Social Media Content:
Here’s What We Did

“Story telling + passion promoting works! Here’s what the people said…”
Here’s What Happened

Project Details:
Write and publish book
 Develop manuscript
 Edit manuscript
 Design book cover
 Secure endorsements
 Develop book trailer:
 Script and voice over
 Directing
 Production: pre, post, editing
 Secure media coverage
 Develop and execute marketing plan:
 Organization outreach
 Contests and giveaways
 Content marketing
What Next?

 Media mentions:The Huffington Post (2x), Forbes (2x), Fox Business, Lifehack
 Endorsements from leading industry influencers
“If you’re a Millennial wondering ‘what next’ in your life, this book is for you. Michael Price
has been there and done that, and offers his advice in a no-nonsense style readers will love.”
- Barbara Corcoran, star of ABC’s SharkTank
“In an era of new technology, a new economy, and new opportunities, Michael Price shows
us what it takes to create a life of meaning as part of a Millennial generation that is ready to
make a huge positive impact on the world.”
- Ryan Allis, Co-founder of iContact | CEO of Connect.com
“Use any and all resources – including this wonderful book, What Next?The Millennial’s
Guide to Surviving andThriving in the RealWorld – to study and practice as you create the
future you desire and deserve.To author Michael Price…Well done!”
- Dean & Cofounder of Paul Mitchell Schools | Author of BE NICE (OR ELSE!)
What Next? Results

Position: Sr. Marketing Communications Manager
Define and implement social media campaigns, online programs and sponsorship content forVerizon
Telecom and its FiOS product.
 Execute and deliver integrated social media communications programs
 Implement and integrate social media programs into other mass market channels
 Manage external agency partners and other outside vendors (HBO, Showtime, Marvel, etc)
 Set objectives and track results to determine the effectiveness of all programs
 Project Management: CRM, eCRM Pay-Per-View program events (HBO, Showtime,WWE, UFC)
 Project Highlights:Quantum product launch, Game ofThrones Cross-Promotion, Iron Man 3, HGTV
Summer Moving Campaign, Crowdtap Community Management, #Showverwhelmed

“Michael was always a pleasure to work with. He had a positive & professional attitude, made
himself available when needed and met every key deadline. I knew our projects would be successful
when he was involved. I would look forward to a chance to work with him again.”
Brynn Todesco | Account Supervisor
McCann
“Michael was fantastic to work with. He is a digital marketer who gets it. He was key to establishing
a very positive and collaborative partnership with our agency. He knows how to align business
objectives with creative to craft an engaging story for consumers and was an effective advocate for
our team. Michael is very passionate about his work and is thoughtful in his approach. I would
recommend him anytime.”
Jay Idiodi | Client Relations Manager
Create Digital
Performance Review

“I had the pleasure of working with Michael last year on theVerizon FiOS business.
Michael was an incredibly collaborative teammate, who was always on-point and thoughtful in his
work. I could count on Michael to work through and troubleshoot issues, and stand up for the
integrity of our creative work.We brought social and digital campaigns to market in a competitive
and fast-paced market, and I appreciated Michael’s ability to remain calm under pressure.”
Kristen Ulwelling | Senior Consultant, LDP
VerizonWireless
“Michael is a strategic leader with a tireless commitment to driving results that make a real impact.
He’s always willing to consider out-of-the box ideas and is a forward-thinker. Michael leads by
example and is just an all-around awesome guy to have on your team.”
Sarah-Tyler Moore | Account Manager
Create Digital
Performance Review

Objective: develop an online game
and sweepstakes campaign with
media partner (HBO) to increase
customer sentiment, social media
engagement and social following.
Tasks:
 Project management
 Work with partner (HBO) to
develop game concept
 Cross-company management
 Route legal approvals
 Prize fulfillment management
Game ofThrones

Objective: incorporate the Iron Man 3 brand
intoVerizon social media marketing collateral
Tasks:
 Work with agency partner to develop
social game and sweepstakes website and
social media elements
 Web analytics (Google) monitoring and
reporting
 Manage Blogger/P.R. outreach for social
game launch
 Manage logistics of Iron Man suit armor
for company-wide events
Iron Man 3

Objective: develop a social media program
to highlight the biggest technology
evolutionVerizon FiOS has ever released –
FiOSQuantumTV
Tasks:
 Develop social media strategy in
collaboration with agency partner
 Manage project deliverables between
agency partner,Verizon-internal and
influencer talent
#Showverwhelmed

Position: Social Media Manager
Manage brands and social media strategy for all company owned brands including: jOBS:Get Inspired
(StarringAshton Kutcher),The Crockin Girls,The Five Star Conference,The M Report, D News
 Incorporate social media strategy into company owned conferences, events and brands
 Monitor and analyze analytics of all web properties and social media activity

“Michael Price is one of the hardest-working, most determined, and savviest people I have had the
pleasure of working with.
He was employed by the Five Star Institute during my tenure as Director of Interactive Media. He
helped lead eight distinctive brands and their social media; endeavors as varied as mortgage and
default publications to the Steve Jobs biopic, Jobs, starring Ashton Kutcher and Internet cooking
sensations, the Crockin’ Girls.
Michael’s greatest strengths are his attention to detail, his analytical nature, and his unwillingness to
accept hurdles set before him.
He’s a born problem-solver and his tenacity and talent set him apart from the ever-growing business
and content marketing pack.”
Andi Miller | Director of Interactive Media
The Five Star Institute
Performance Review

Jobs Movie
Objective: develop social buzz for the Steve Jobs biopic: Jobs
Tasks:
 Develop social media strategy:
 User-generated fan art campaign and curation
 Shares (Apple stock) for shares (social shares)
 Social channel accounts management

Position: Digital Media Manager
 Develop and manage social media and web content
 Purchase, monitor, and manage social media ad budget
 Co-create visual concepts for traditional media buys/P.R. (billboards, radio, print, tv)
 Consumer/business website conceptualization: Myalon.com / Alonbrands.com

“Michael brought a wealth of knowledge and experience to this assignment and has been an invaluable
contribution to our creative team.
2011 was an establishing year for a new era of advertising and promotions at Alon Brands. Michael was key
in taking the reigns of a stalled web site project and getting that site complete and running. In addition he
implemented and grew a social media strategy that involved a summer promotional campaign where we
featured social media and mobile contests to give away $120,000 in gas and prizes.
In addition Michael has been an important part of launching a new fuel brand replacing the 50 year old
existing brand. His creativity, insight and experience has been an important part of determining our
digital/social strategy for the year ahead.
It is important to note that Michael has an impeccable work ethic. It is his standard practice to start work
early, be a self starter, and to be pro-active in his approach to the tasks at hand.”
Scott Shakespeare | General Manager – Branding, Promotions and Advertising
Alon Brands
Performance Review

Objective: re-develop the Alonbrands.com
corporate site from a simple 5-page
brochure site into a fully functional content-
rich environment for both prospects and
customers
Tasks:
 Site concept creation
 Site development coordination
 On-going content creation
 Content management
Web Content Development: Alonbrands.com

Objective: develop a consumer-oriented
website for contests, news, promotional
offers, etc
Tasks:
 Co-develop website concept, layout,
form, and function
 Manage site design and development
with graphic designer, site architect, and
web developer
 Develop site content, contests,
promotions and hidden “Easter Eggs” (as
shown in GAS NA FLASH) graphic above
 Manage and promote deals for 900 retail
locations
Web Content Development: Myalon.com

Objective: develop an interactive Facebook page filled with
contests, promotions, games, and exclusive giveaways
Tasks:
 Develop page concept and manage development with
agency partner
 Facebook advertising: demographics research, ad buying,
ad creation, ad placement, management and monitoring of
ads
 Facebook advertising R.O.I:
 .13% CTR | New fans gained per dollar spent: 1.6
 Stats in review: CTR considered “Optimal”
according to Quora.com
 Facebook game concept development integrated with
R.O.I. driven database campaigns
Facebook Page Development

Objective: develop a summer prize promotion to be
promoted and managed through our website and various
social media channels
Tasks:
 Determine prizes & promotions
 Manage social media interaction and communication
surrounding promotions
 Manage $120,000 gas and prize budget
 Coordinate prize delivery
 Co-create traditional media supporting the promotion
(billboards, radio ads, in-store signage, pump-toppers)
Summer Promotion

Position: Business Development Director, Digital Marketing Consultant, Proprietor
 New business development
 Develop digital strategy and execution for clientele’
 Consultation: social media, digital media, seo, ppc, online brand reputation management
 Manage a team of freelance online marketing practitioners
 Drive brand awareness, engagement, website traffic, and achieve a visible social media presence
Note: non-disclosure agreements prohibit client case studies from being provided.
clients
Jolt Marketing Group

“Michael Price was employed as a social media consultant to Dexterity Media and many of our
clients brands including,The WizetradeTrade Group, BBVA Compass Bank, Ziering Medical Center,
andTibco Corporation.
As a social media consultant and social media analyst, Michael’s primary responsibilities included
social media planning, social media plan development, social media initiation, and social media
management.
It has been an extreme pleasure working with Michael. His creativity provides out of the box
solutions and his high level of dedication positions him as an excellent and loyal addition to any
company.
He is highly experienced and I give my personal recommendation.”
Anthony Zapata | President
Dexterity Media International
Performance Review

“When I first made contact with Michael I was quite taken with his professional and flexible
approach. My firm needed help and he not only was effective but also created a platform for my
future Internet growth.
Michael Price has an extensive background in online marketing. His talents include search engine
marketing, social media marketing, blog development, online reputation management, and many
more information technology related fields of marketing and management.
His company’s actions went way above and beyond expectations. His ability to find “the answers”
and keep up with technology, are what impresses me.
Michael’s passion for people and high level of integrity position him as a key asset to any company
project. His ability to raise and improve the self development of my staff has been key, so he delivers
in every way imaginable.”
Randy Stevens | President
RL Stevens & Associates
Performance Review

“I highly recommend Michael Price as a candidate for employment. Michael was employed byThe
Wizetrade Group as a consultant with Dexterity Media in 2008.
Michael has excellent organization skills, is very dependable and handled his tasks in an exemplary
manner. He was extremely reliable and was able to adjust to any changes we needed to make on the
spot. Michael was always available and could be contacted on a moments notice. He was very quick
to respond and take care of any issues.
Michael would be a tremendous asset to any organization and has my highest recommendation.”
John W. Akers | Online Content Coordinator
The Wizetrade Group
Performance Review

“Michael Price is a proven marketer; both online and in person. From our first contact, he showed a
true concern for the welfare of our shared client and possessed the knowledge and creativity to help
us all get where we needed to be.Throughout numerous projects, he showed immediate results
followed by constant improvement with an ability to communicate well with all levels of seniority
and technical ability.
Michael is an executor. Once the project scope has been defined and a direction established, he
moves quickly and efficiently to accomplish the primary objectives.Working with an obviously well-
managed team, he accomplished a tremendous amount of work in a short period of time and then
monitored the results, adapting to changes while moving forward.
Michael is a rare combination of IT expertise with strong interpersonal / managerial skills. He would
make a fine addition to any corporation with these needs.”
Steven A. Johnson, Sr. | President
Wet Cat Webs
Performance Review

Portfolio: Michael Price - 2020

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