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Posts With Staying Power: Crafting Your Content to Make It Searchable, Shareable, and Sticky - Linda Ly
- 1. Posts With Staying Power Crafting Your Content to Make It Searchable, Shareable, and Sticky garden-bloggers-conference.com 1
- 2. Strategy #1 Make Your Content Searchable 2
- 3. Organic search traffic ● You don’t pay for it ● Traffic comes naturally from visitors finding your blog through search engines ● Google and Bing power 95% of the world’s searches 3
- 4. Where does your blog rank? ● Page 1 gets an organic click 71% of the time ● Pages 2 and 3 get around 6% of clicks ● The goal: appear on the first 3 pages of search engine results 4 florida weave trellis returns Garden Betty as the #1 result out of 82,100 sites
- 5. Craft a really good title ● Make it intriguing and descriptive ● Take a stand or make an argument ● Ask a question that you’ll answer in the post 5
- 6. Make your titles intriguing! Ruby Kraut (and Why It’s So Good For You) Are Carrot Tops Toxic? (The Short Answer: No) Why Do Purple Beans Turn Green After Cooking? Grow Bigger and Better Tomatoes This Summer! 6
- 7. Think like a newspaper headline Generic keyword Too vague and competitive for search engine ranking “gardening” “container gardening” Long tail keyword Very targeted search phrase that contains 3 or more words “container gardening in small spaces” can turn into… “10 Container Gardening Tips for Small Spaces” 7
- 8. Think lists and how-tos Listicles Lets us process complicated information in little bites Lists can be numbered or bulleted points, timelines, or categories How-tos “How to Make Recycled Newspaper Pots for Seed Starting” “Freezing Fresh Lemon Slices, Lemon Juice, and Lemon Zest” or combine a list with a how-to: “How to Make Compost in 6 Simple Steps” 8
- 9. Strategy #2 Make Your Content Shareable 9
- 10. Always include high-quality images Make them: ● Beautiful ● Inspiring ● Unique ● Useful 10
- 11. Show them, don’t just tell them 11
- 12. Make your posts and images easily shareable ● Add share buttons for all the major social media networks ● Add a Pinterest “pin it” button to all of your images 12
- 13. Take advantage of alt tags and title tags 13 Use descriptive keyword- rich phrases for your image alt text
- 14. Strategy #3 Make Your Content Sticky 14
- 15. Be authentic on your blog Use your own voice Be sarcastic, funny, or serious, If that’s how you are in real life Be human: don’t be afraid to change your mind or admit mistakes Blog as if you were talking to a friend Tell a story Take your time and engage your audience Blog about the things you’re most passionate about Blog about things you might be considered an expert on 15