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Topic- Postmodernism – Jean Baudrillard and Hyperreal
explain with current example
Name – Dipti A. Gohil
Roll no.- 6
Sem- 2
Paper – 8. Cultural studies
Year – 2018-2020
Email- diptigohil55@gmail.com
Submitted to- Department of the
. English, Maharaja Krishnakumarsigh
Bhavnagar University
What is Postmodernism ?
• A late 20th-century style and concept in the
arts, architecture, and criticism, which
represents a departure from modernism
and is characterized by the self-conscious
use of earlier styles and conventions, a
mixing of different artistic styles and media,
and a general distrust of theories.
• Postmodernism especially in terms of its use
for culture studies, rejects the opposition
between’high’ and ‘low’ Culture.
• Postmodernist believe that authors might
have liberty to write his point of view and
they said every one has truth different truth.
• Other thing postmodernist believe that we
should not accept domestic state because it
is like one person perspection ,it is not
universal truths.
• They celebrated plurality, Heterogeneous and the
small, local, innovative, marginalized and unfinished
narrative that respect difference and specificities of
culture, individuals and regions.
• They were mentioned on self representation.
Jean Baudrillard and Hyperreal
theory
• Argument distinctions between the
real and the illusory
• Distinction between original and
copy
• Distinction between superficiality
and depth has broken down.
What we now have is a culture of
‘hyperreality ?
His work simulacra and simulation
• About reality – draws from sociology,
media studies
• Sign merely refers to other signs
• Signs are ultimately empty because they only
refer to other similar signs rather then truth.
• Truth is thus simulacrum.
• Simulation is when image becomes more real
than real.
• For example- Disneyland
Virtual reality
• It means person believe illustion.
• It creates reprodundancy of the
distanction between ‘true’ and ‘copy’.
• Example like and media or politics set
the agenda on the narrative of war –
propagation imagery.
• For example URI surgical stick
• Balakot attack
• His work -Consumer society
• Urban capitalism- concealing the inequality of
society behind images of production,
prosperity
• Object are not simply consumed.
• They signify a status rather than satisfy a need.
• We consume images, and the exchange value is
transformed into sign value.
• Example – a mango drink – our ‘knowledge’ of
the mango, mango tree or mango plantation is
through the sign or representations of the
mango on the bottle.
Baudrillard afther the
postmodern is characterized by
the Hyperreal
• Collapse of distinction
between the private and the
public
• This is the 'implosion’ of
meaning in the media where
signs without referents
enchant us.
Here I conclude Postmodernism is term of self
presentating view so its type of liberty
through we can not reach on real things so it
is more controversial term.
Jean Baudrillard gave theory of Hyperreal but
he was only observe society and gave his view
but he does not provide solutions.
Thank you

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Presentation - 8. Cultural studies, Postmodernism explain with example

  • 1. Topic- Postmodernism – Jean Baudrillard and Hyperreal explain with current example Name – Dipti A. Gohil Roll no.- 6 Sem- 2 Paper – 8. Cultural studies Year – 2018-2020 Email- [email protected] Submitted to- Department of the . English, Maharaja Krishnakumarsigh Bhavnagar University
  • 2. What is Postmodernism ? • A late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.
  • 3. • Postmodernism especially in terms of its use for culture studies, rejects the opposition between’high’ and ‘low’ Culture. • Postmodernist believe that authors might have liberty to write his point of view and they said every one has truth different truth. • Other thing postmodernist believe that we should not accept domestic state because it is like one person perspection ,it is not universal truths.
  • 4. • They celebrated plurality, Heterogeneous and the small, local, innovative, marginalized and unfinished narrative that respect difference and specificities of culture, individuals and regions. • They were mentioned on self representation.
  • 5. Jean Baudrillard and Hyperreal theory • Argument distinctions between the real and the illusory • Distinction between original and copy • Distinction between superficiality and depth has broken down.
  • 6. What we now have is a culture of ‘hyperreality ? His work simulacra and simulation • About reality – draws from sociology, media studies • Sign merely refers to other signs • Signs are ultimately empty because they only refer to other similar signs rather then truth. • Truth is thus simulacrum. • Simulation is when image becomes more real than real. • For example- Disneyland
  • 7. Virtual reality • It means person believe illustion. • It creates reprodundancy of the distanction between ‘true’ and ‘copy’. • Example like and media or politics set the agenda on the narrative of war – propagation imagery. • For example URI surgical stick • Balakot attack
  • 8. • His work -Consumer society • Urban capitalism- concealing the inequality of society behind images of production, prosperity • Object are not simply consumed. • They signify a status rather than satisfy a need. • We consume images, and the exchange value is transformed into sign value. • Example – a mango drink – our ‘knowledge’ of the mango, mango tree or mango plantation is through the sign or representations of the mango on the bottle.
  • 9. Baudrillard afther the postmodern is characterized by the Hyperreal • Collapse of distinction between the private and the public • This is the 'implosion’ of meaning in the media where signs without referents enchant us.
  • 10. Here I conclude Postmodernism is term of self presentating view so its type of liberty through we can not reach on real things so it is more controversial term. Jean Baudrillard gave theory of Hyperreal but he was only observe society and gave his view but he does not provide solutions.