Jean Baudrillard was a postmodernist philosopher who developed the concept of hyperreality. [1] He argued that the distinction between reality and illusion has broken down, as signs and images now refer only to other signs and not to reality. [2] For example, our knowledge of mangoes comes from media representations rather than direct experience. [3] Baudrillard believed this results in a "simulacrum" where signs become more real than reality itself.