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- 1. INTERNATIONAL MARKETING PRESENTING BY-DEEPAK.M.JHA
- 2. Samsung Electronics Co., Ltd. • South Korean multinational electronics in Suwon- Byung-chull lee. • Flagship subsidiary of the Samsung Group ,world's largest information technology company. • Has assembly plants and sales networks in 88 countries and employs around 370,000 people. • Previously known for its position as a manufacturer of components such as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. • Expanded in consumer markets moving away from its manufacturing roots - marked by new products and increasing revenue.
- 4. Industries/Key Products • Tablet – Tablet • TV / Audio / Video – Television – Blu-ray – DVD Player – Home Theatre – Air Track • Camera / Camcorder – SMART Cameras – Cameras – Camcorders • Home Appliances – Refrigerator – Air Conditioner – Washing Machine – Microwave Oven – Smart Oven – Dish Washer • Memory / Storage – SSD – Memory Cards • Mobile Phone – Tablet Smartphone – Smartphone – Smart Feature Phones – Galaxy Note – Dual Sim Phone – Touch Phone – Qwerty Messaging Phone – Multimedia Phone – CDMA Phone – Galaxy Camera • PC / Peripherals / Printer – Tablet PC – Notebook – Monitor – Optical Disc Drive – Laser Printer / Multifunction • Accessories – Mobile Phone Accessories – TV Accessories – Consumable / Toner
- 5. Leadership Philosophy • Quality is the top priority • Globalization • Multifaceted integration
- 7. Overall Growth • Since 2010 has been one of the largest vendors in the mobile phone and smartphone markets, including its Samsung Galaxy line of devices. • Also one of the largest vendors in the tablet computer market, with the release of the Android-powered Samsung Galaxy Tab and Note 10.1. • World's largest maker of LCD panels since 2002, world's largest television manufacturer since 2006, world's largest manufacturer of mobile phones since 2011. • Displaced Apple Inc. as the world's largest technology company in 2011in South Korea and in other countries. • Has been a major part of the Economy of South Korea.
- 10. Why India??? • Sustained policy and administrative reforms- Economic liberalization-1991. • Fifth largest economy In the world. • Third largest GDP in Asia. • Second largest among emerging nation- PPP. • Second largest population. • One of the few markets that offered high prospect for growth and learning potential in practically all area of business. • Main domestic competitors had already been preparing to enter- LG.
- 12. Samsung India Commencement • In December 1995- Samsung India • Manufacturing complex located at Noida (UP), • leading provider of Consumer Electronics , IT and Telecom products in the Indian market. • R&D Centre in India – at Delhi and Bangalore Achievement • Market leader in product categories like LED TVs, LCD TVs, Slim TVs and Refrigerators. • Second largest mobile handset brand in India, it leads in the smart phone segment in India. • Won several awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom product categories. • Places great importance on acting as a responsible corporate citizen –where operates • CSR programs respond to the social and environmental needs and seek to give back to communities that support the company. • In 2009, Samsung launched the company’s Corporate Social Responsibility initiative – ‘Samsung Hope Project’ with projects in the areas of education, culture, sports, social welfare and community development.
- 13. How it won over • Market in which to do long term business. When other players found it short term. • In for the long haul i. Focused on creating a premium brand image by emphasizing the design and technology aspect of its high priced product. ii. Also reached out to the price sensitive masses offering affordable and customized products. • Product innovation is the key i. Invested heavily in local R&D ii. Product localization
- 14. How it won over • Reaching out i. Broadened its presence across non-metro and semi-urban Towns ii. Aggressive advertisement helped them build brand recall-increased not just share of mind but also share of market. • Getting satisfaction through customer retention i. Replacement for electronics and appliances and aftersales service ii. Life cycle getting shorter • Looking ahead i. Growth market of future. ii. Around 70000 villages still waiting for electrification.
- 15. Implications for future • To make larger investment to strengthen existing competitiveness. • Plan to establish world’s largest comprehensive R&D center-Semiconductor ,memory , LSI research center by ’13. • Consolidate market leadership in mobiles i. Redefine smartphone experience with innovative launches ii. Dominate with innovative line-up • New market creation-Medical and bio-business(bio-medicine) • Best consumer Experience- Enriching product portfolio’s
- 16. Thanking You