[Pro forma] wtab theory lo1

Working to a Brief
LO1
Ben Clayton

Contractual Brief
Definition
This is when a company signs to an agreement, this is to complete a specific task but
have it completed within a set time period and a set fee.
Advantages
If either side of the agreement (Company or Client) is not kept to as what they
specifically agreed upon then they would be able to take legal action as this
would be a breach on contract. This is good as it means that both sides of the
agreement are much more likely to have an agreement they both like as if not
they wouldn’t sign and that the work will be done as everyone is wanting and if
someone doesn’t they will get into trouble which is better than nothing
happening if someone broke what they said without a legitimate document.
Disadvantages
If an agreement is written and not read properly then this can cause issues later
when something isn’t made clear so any documents must be read properly
before being signed.

Formal Brief
Definition
This is when a company gives a consumer (freelancer or company) a brief. This brief
can then ben changed and negotiated.
Advantages
This will give a good structure too work from so the client can see what they will
want from a production.
It also allows for the negotiation and changes to be disgust in audiences to get better
feedback and improve the initial idea.
Disadvantages
Once the changes have been set they must be included with all components and
instructions that have been agreed upon which if the client did not make clear
with what the final product with budget and equipment and they aren’t happy
then issues can be made.

Informal Brief
Definition
This is a verbal agreement between the company and the freelancer but is not wrote
as a contract.
Advantages
This allows the client to have more freedom and less restriction so there is less stress
on what the product exactly looks like.
It also means that no complaints can be made and have to be worried as nothing is
wrote.
Disadvantages
It can be hard to try impress them if you don’t have much idea of what they are
wanting so it can be better sometimes to have a contract to make it easier to
understand what they are wanting you to make.

Co-Operative Brief
Definition
this is when 2 companies work on a joint brief for the production of a client.
Advantages
this is good as it means there will be more people working on the brief meaning
more thought is being put into it which should produce a better brief.
Disadvantages
This also could cause issues with the production as there will be more people
working on it.
It also means that there would be more demand on cost with more people working
means more money.

Negotiated Brief
Definition
This is when 2+ companies are working on a brief together but have conflicting
project ideas so a negotiation would have to be made to solve the issue.
Advantages
This would mean although the hassle of having to change the brief more ideas are
made giving more range to the company rather than copies which could be
compared to each other and make one look worse than the other.
Disadvantages
This means that both parties would have to compromise to allow the project to still
be out carried which means it would be delayed which could cause issues for if it
was meant to be made within a certain time period.

Tender Brief
Definition
A client would publish an advert for wanting a product to be made and then
companies could create a proposal and budget that is pitched to the client and
the client could then choose there favourite pitch and would offer them a project
to work on for that production company.
Advantages
This means that a client could get a bigger idea of what could be done for them as
they would have several projects shown to them rather than one.
This also means that they don’t have to stick with a single company and see from
there if they like it but get to see ideas from different types of people.
Disadvantages
This can be a very time consuming way to find a good production company.

Competition Brief
Definition
This is when a competition is made where you can send in your product to try win
for it to be used.
Advantages
This allows for people to test there ideas for actual use.
This also means that the budget for the client will be nothing as people will be
sending in there work for free as it is beneficial for them too if it is public as there
can be prizes which still means a small cost for the client.
Disadvantages
They might not get a product which they want to use sent in which could make it a
waste of time when they could of initially given a brief on what they wanted and
got it done better.

My Brief
Which type of brief is being used in the corporate promotional project? Explain your
response.
We had an informal brief as I work with the client (he is my manager) meant I was able
to arrange this within work times and could ask questions etc which might come
up later on as I see them every week. This gave us an advantage of freedom as
there are no written agreements. We felt there were some issues at times when it
came to filming if certain things would work and would look nice and liked by the
client which is what occurs when you don’t have something written given to you to
work from, makes it slightly harder. Even though stress is made from us wanting to
do a good job of the work but with no written brief stating certain things must be
done or something they don’t want which means we don’t have to worry about
the video being bounced back for issues as once its done its done.

Reading the Brief
Why is it important to thoroughly read your brief?
As we had an informal brief and only spoke to the client we did not have a physical copy for the
brief as the client was wanting very simple things and wanted us to have the overall mind of
what the finishing project looks like.

Negotiating a Brief
Before production we spoke again to our client about any legal issues we might have with what
we are wanting to do. Once we spoke and were both happy with what was going to be done
and had no issues we carried out the shooting and the finishing edits were good and our
client was very happy with no issues at all.

[Pro forma] wtab theory lo1

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