Problems with farm journalism
- 1. Problems with farm journalism Kungumaselvan T I-Ph.D Agricultural Extension & Communication 2019607011
- 2. Farm journalism • Farm journalism also known as Agricultural journalism. • Plays a great role in communication with farm people, homemakers, etc. • News stories, magazine articles, leaflets, radio scripts and other medium of communication.
- 3. • Farm journalism is an emerging discipline and extension activities that offers agriculture information to Indian farmers and students. • The agricultural journalism was initiated - mid 19th century in India. • The founder of Aligarh Muslim University Sir Sayed Ahmad Khan recommended to Aligarh collector Mr. J H Princip for establishing scientific society. • The first agricultural journalism society -Aligarh Muslim University in 1859 year.
- 4. • They provided agricultural information from books, periodicals, to farmers. • The book and the periodicals published in Hindi, Bengali languages. • IARI - started publication of the agriculture journal of India. • This journal dealt about agriculture subject and scientific work. • The publications and information divisions of the ICAR started another publication Indian journal of Agricultural Sciences that discussed agricultural research and Indian journal of veterinary sciences that imprinted animal husbandry in 1931.
- 5. • The ICAR had started two research journals, three semi technical journals i.e. Kheti (monthly), phal phool (quarterly), Krishi chayanika (quarterly), ICAR reporter and ICAR news in 1973. • The state agriculture universities like Ludhiana, Hisar, Jabalpur, Patna, Ranchi, Faizabad, Coimbatore, Hyderabad – 1973. • The technology of communication like radio, television, telephone, computers and internet was innovated in 20th century.
- 6. Problems related with farm journalism • Unavailability of local specific information • Illiteracy of people • Local language • Needs of the local people • Lack of skilled people to disseminate information • Less coordination between local agency and journalist • Translation of technical information into usable form • Difficulty in getting feedback from farmers • Delay of information
- 8. CONCLUSION • Agriculture journalism is a novel sector of agriculture science. • It will offer not only education but also generate opportunity for agriculture profession and non-agriculture profession. • It improves and progresses national production, Gross Domestic Product (GDP), farming system, farmer problems, doubling of farmer income and unemployment. • It will bring huge revolution into universities education system and mass media corporate. • It would transforms agriculture aspects and scenario in India.
- 9. References • Sharma, R.D. (1998). Growth of agricultural journalism and agricultural research information centre at ICAR. DESIDOC Bulletin of Information Technology. 18(2): 21-30. • Monlai, S. (2018). Agricultural journalism brings employment in India. Int. J. Curr. Microbiol. App.Sci. 7(9): 2314-2319.