Product development

Drivers for product development:
                                       Custome
                                          r


                                    Manufacturin
•Customer                               g

                                                    Product
•Manufacturing                                      Distillation     Product
                                   Technolog
•Technology                            y

•Business
‘Any one of these can kick off           Business
the product development cycle.’
                                                          feedback
                           Product Development
Product development
                      Customer
History ( records) :
                                    What?
•Products
•Configurations
                                 Where?       Distillation
•Demographics                                 of current
                                              requirements
                                                             Trends
•Chronology                           When?

•Satisfaction ( via
ongoing reviews)
                                   Happy ?
•Cost

                       Product Development
Product development
                  Customer
Future (ask him) :
                                  What?
•Products
•Configurations
                               Where?       Distillation     Customers
•Demographics                               of current
                                            requirements     perception of
                                                             future
•Chronology                         When?                    requirements

•Satisfaction
                                 Happy ?
•Cost                                                  Reviews




                     Product Development
Product development
                Customer

                                                               Straight Line evolution




                                                    ‘Functionality’
 Historic
 Trends
                                                                                Time




                  Distillation of
                                          Customer
Customers         actual future
                  requirements            Requirements
perception of
future                                                                        Step Changes
requirements




                                                            ‘Functionality’
                                                                                 Time


                    Product Development
Product development
                  Manufacturing


Supply Chain      Component
                  selection/review               Manufacturing
                                                 Requirements
Design for         Manufacturing             +
Manufacturing      technology rules

Design for Test      Test rules



                       Product Development
Product development

                   Technology

     New Technology

                                                    Design
Review of current design                            Requirements
                                                +
 Leverage other designs


Regulatory considerations


           New Technology is the ‘R’ in ‘R & D’
                          Product Development
Product development

                    Business

   Business Direction
                                                    Business
                                                    Requirements
Financial consideration                         +



      Industry Forecast




                          Product Development
Product Development
Product Development
Product Development
Product Development

Product Development

  • 1.
    Product development Drivers forproduct development: Custome r Manufacturin •Customer g Product •Manufacturing Distillation Product Technolog •Technology y •Business ‘Any one of these can kick off Business the product development cycle.’ feedback Product Development
  • 2.
    Product development Customer History ( records) : What? •Products •Configurations Where? Distillation •Demographics of current requirements Trends •Chronology When? •Satisfaction ( via ongoing reviews) Happy ? •Cost Product Development
  • 3.
    Product development Customer Future (ask him) : What? •Products •Configurations Where? Distillation Customers •Demographics of current requirements perception of future •Chronology When? requirements •Satisfaction Happy ? •Cost Reviews Product Development
  • 4.
    Product development Customer Straight Line evolution ‘Functionality’ Historic Trends Time Distillation of Customer Customers actual future requirements Requirements perception of future Step Changes requirements ‘Functionality’ Time Product Development
  • 5.
    Product development Manufacturing Supply Chain Component selection/review Manufacturing Requirements Design for Manufacturing + Manufacturing technology rules Design for Test Test rules Product Development
  • 6.
    Product development Technology New Technology Design Review of current design Requirements + Leverage other designs Regulatory considerations New Technology is the ‘R’ in ‘R & D’ Product Development
  • 7.
    Product development Business Business Direction Business Requirements Financial consideration + Industry Forecast Product Development
  • 8.
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