Product Management
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Product management involves developing a product strategy, deciding what to build, and marketing/selling the product. It focuses on understanding customer needs and problems. Key responsibilities include formulating a vision, specifying features, managing projects, and improving execution. An agile methodology is well-suited for fast-moving startups as it allows for frequent delivery of working software and ability to adapt quickly based on customer feedback.
Product Management
- 1. Product Management Created By: Soumya De Designation: Tech Lead
- 2. Product Management Product management is the job of looking after a specific product within a business. That means coming up with a product strategy (vision), thinking about what to build (Product Development – (design)), and working out how to market and sell the product (Product Marketing – (execution)).
- 5. Traditional Vs Agile Product Development Methodology
- 6. Waterfall Vs Agile Product Development Methodology
- 7. Waterfall Vs Agile Methodology
- 8. Waterfall Vs Agile Methodology
- 11. What is Product Management? If you don’t, you will end up building products that customers don’t need/want. So many product managers still don’t listen to their customers. Mainly focus on your customers problems Listen to the Customers Your customer’s are the least qualified when it comes to giving solutions. Mainly when it comes to giving solutions Don’t Listen to the Customers
- 12. But to make sure you’re implementing the BEST one for customers. Your job is not to come up with all the best ideas Be a Thief
- 13. I view it as a User Test that I can learn from. Mainly when a competitor launches a new feature Watch the competition Because it might not be the best solution. It’s too easy to simply follow the competition into building something SHINY But don’t blindly watch the competition
- 14. Is it valuable enough for customers to pay for it? Don’t forget to ask most fundamental questions Get paid You need to appeal to the emotional and social needs of your customer. There are times when we must trust that what we are doing is right – this is evidenced in customer loyalty Stop worrying about getting paid
- 15. Remove obstacles and make decisions & make them fast. Every time you put off a decision , you are destroying value. Speed Up
- 16. It is to solve our customer’s problems. Our job is not to make people happy. Say No It may be from some one we don’t like or because we are protecting the Team. Be open to suggestions even if they are hard to accept. Don’t Say No
- 17. This means be extremely focused to solve customer’s problems. Product Managers need to be obsessed with their customers. Be a Visionary This means be extremely focused to solve customer’s problems but don’t think like a customer. A Product Manager can’t BE the customer. Don’t Be a Visionary
- 18. Major Components Of Product Management
- 21. New Product Development Life Cycle
- 22. Components Required For Successful New Product Development * NPD : New Product Development
- 23. How to Manage Product Development Risk
- 24. Attributes of Successful Product Managers • Focus to make every single detail perfect. And you have to limit the number of details. • Minimal Viable Product (MVP) : • Metrics is important since we can’t fix what we don’t measure.
- 25. Key Skills Required For Product Manager
- 26. Vision • Formulate your vision – Audience you are targeting – Distinct problem you are solving – Unique solution that will win the market • Evangelize the vision to your team – Start by building strong conviction in yourself – Craft your vision into a compelling narrative – Deliver the narrative continuously Design • Determine the right feature set – To achieve a 10x improvement over existing solutions – Feature prioritization is a balance between art and science • Collaborate with your designer – Ensure the user experience appropriately delivers on the vision and core differentiation • Author detailed specifications – Guide developers to efficiently implement the final design Execution • Drive project management – Break down the roadmap into concrete tasks – Track progress of tasks – Triage bugs and feature suggestions • Be resourceful to resolve any blockers – Fill in gaps in resources – Resolve open issues – Respond to industry changes, competitors, customers • Improve execution cadence – Seek ways to improve team performance
- 27. Product Centric Vs Customer Centric A product centric company will place all of its focus on a product and try to sell that individual product to as many people as it possibly can. A customer centric company will focus on one sole customer and try to sell that individual customer as many services as it can.
- 28. Human Centered Design (HCD) Model ( Concept of DevOps )
- 29. How to Manage as a Product Manager
- 30. Risk Management In Product Development Life Cycle We follow this DevOps continuous cycle to mitigate risk and keep the Product working and error free.
- 33. Five Events In Scrum Framework
- 34. How Scrum Help Turn Around Our Development Process
- 35. An Agile Product Development Methodology
- 36. Managing The Agile Product Development Life Cycle
- 38. The Four Pillars Of Agile Development Methodologies - Product Development
- 39. Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises
- 40. Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises