Product Management (ProMa) in the Context of Consulting
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The document discusses the roles and capabilities of product managers within the context of consulting and experience design. It highlights various types of product managers and their competencies, including business acumen, domain knowledge, and innovation styles. Additionally, it touches on the challenges faced by off-shore product managers in communication and collaboration.
Product Management (ProMa) in the Context of Consulting
- 1. ProMa in Context of Consulting Converge, Gurgaon Chaos, Panic & Disorder. Kidding.
- 2. 2
- 3. The 5 Buckets 3 An Approach to Capabilities and Competencies
- 4. Jonny Schneider - https://thoughtworks.jiveon.com/message/195273#195273 FIVE BUCKETS of EXPERIENCE DESIGN
- 5. Jiangmei Kang - https://thoughtworks.jiveon.com/docs/DOC-30196 FIVE BUCKETS of BUSINESS ANALYSIS
- 7. Personas Product Managers come in variety of sizes, colors, configurations, attitude and style 7
- 8. Articulation Business Acumen Prioritisation IDEATOR / DISRUPTOR / STARTUP PROMA Synthesis Domain Knowledge
- 9. Synthesis Articulation Business Acumen INCREMENTAL INNOVATOR / ENTERPRISE PROMA Domain Knowledge Prioritisation
- 10. Articulation Domain Knowledge Prioritisation SUSTENANCE PRODUCT MANAGER Synthesis Business Acumen
- 11. Synthesis Articulation Domain Knowledge DOMAIN SPECIFIC PRODUCT MANAGER Business Acumen Prioritisation
- 12. Product Thinking Think as a Box 1 2
- 16. 1 “It’s on the roadmap”
- 17. Opportunity Strategy Discover Define Design Deliver Sustain Sunset OPPORTUNITY STRATEGY Business Ideation Product Strategy Road Mapping Product Ideation Product Articulation Backlog Grooming
- 18. Off Shore ProMa Product Managers can excel from Communication but are expected to be equally excellent in one or more other area 1 8
- 19. Being Off-Shore ProMa • Loved the travel • Hated the late night calls • Loved talking to businesses in other countries • Hated the GoToMeeting, Skype and such “wonderful” screensharing / conferencing tools • Loved knowing people as part of investigations • Hated reading up dense reports • Always a second fiddle to the Founder
- 20. THANK YOU For questions or suggestions [email protected] @ddiinnxx