Jessica proposes creating a monthly magazine focused on indie, rock, and alternative music genres. She believes this variety of genres will attract a broader audience than a magazine focused on just one genre. The magazine will be similar to Q magazine, featuring news, albums, singles, tours and both established and up-and-coming artists. Its target audience will be 16-30 year olds interested in concerts and festivals, and it will also appeal to older collectors through limited edition issues focused on single artists.