PSA Workshop -PreProduction

PSA Workshop -PreProduction

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  PSA VIDEO PRODUCTION SESSION1: PRE-PRODUCTION Sean Cordes http://wiu.libguides.com/psaworkshop
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  What are publicservice announcements and what is their function? How many of these phrases ring a bell? "This is your brain. This is your brain on drugs“ Any questions?" “Friends don't let friends drive drunk.“ "A mind is a terrible thing to waste.“ "You could learn a lot from a dummy."
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  Purpose of thelesson Whether you have experience with viewing PSA’s, creating PSAs or know nothing about them, after this lesson, you will be better able to: • Recognize the elements and purpose of PSAs • Recognize how to identify key scenes and characters • Recognize how to outline a PSA • Recall the storyboarding process • Recall the script writing process
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  PSA Definition • PSA'sare produced using a variety if media and distributed through radio, television, and the internet. • In the past it was much harder to get message out because of technology and skill requirements. Now lower costs, easy to use tools, and free distribution on the web have made it pretty easy for anyone. • The most common topics of PSAs are health and safety! • Can you think of other problems that need to be talked about! Public service announcements (PSAs) are short messages often produced by an organization, and distributed for free to raise awareness, and change public attitudes or behavior towards a (often controversial) social issue!
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  The PSA DesignProcess What steps go into making a PSA video? These are the parts of the PSA design process: 1. Select a PSA topic 2. Determine goal of PSA 3. Determine target audience 4. Identify key scenes and characters 5. Outline the PSA 6. Storyboard 7. Write Script 8. Audio Production 9. Video production 10. Post-production 11. Share a video via the web 12. Produce a video DVD
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  Get inspired! Lets workin groups! Think about what types of PSA’s you’ve seen in the past. Select one that interests your group and why? Use example PSA’s from LibGuide Present PSA to the class
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  Are you readyto start planning your PSA video? This part of the lesson will help you identify elements of video pre-production including: • Determine what your subject is • Determining the goal • Determining the target audience • Outlining • Scripting • Assigning roles • Practicing the script
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  Determining the Subject& Goal • What issue are you speaking about? • Have a group discussion about what issues are important to you • Ask yourself reflecting questions: • What do you want it to accomplish? Once you know the goal, then you can figure out how the PSA can achieve it. • Why is this important?
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  Determining the TargetAudience • Who is this aimed at? • What type of people are you hoping to reach through your PSA? • This will help you focus in both your desired media outlets, and also upon your PSA content. • How will this message help them?
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  Goal and TargetAudience Example Texting and Driving Prevention Goal: Convey the message that texting while driving isn’t multitasking, it’s essentially driving blind. Target audience: This campaign targets young adult drivers with a focus on texting and driving prevention. Young adults live in a connected world where multitasking is the norm. This manifests in the car where they recognize texting and driving is dangerous, but do it anyway.
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  Some more tips •Questions to think about when determining goal: • Your first question must be, “Is this message important enough to broadcast?” • Your second question must be, “Is this message relevant to the broadcast audience?” • Deliver one core message • Use clarity-communicate well • Decide how controversial you want to be • Keep it simple Lets work in groups on the subject, goal and target audience worksheet located in LibGuides Refer to “Step 1: Subject-Roots and Shoots”
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  Planning the outline •Choose points to focus on. • Identify key scenes and characters • Don't overload the viewer with too many different messages. • Make it interesting-Use a catch phrase and hooks • Discuss with your group how you would like to produce your videos. • People speaking about the subject, a skit, or record voices to be played with images and video. • Get an idea of what media will need created
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  Gather Information • Pullinformation from sources that address the leading questions. • Keep track of sources • .org, .edu, .gov sites can be very useful • Example [your term here] site:org • Check your facts. It's extremely important for your PSA to be accurate. • Is the information up to date? Lets work on gathering some information Refer to “Step 2: Notes-Roots & Shoots”
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  Writing the outline •Not word-for-word narration, but only the summary content of the narration. • Decide location or setting • Decide style: Interview, Documentary, Man-on-the-street, Flashback, Talk Show, News, Training, Advertisement, Infomercial • Decide tone: Humorous, Serious, Light-hearted, Matter-of- fact, Sad, Mad • Keep the length in mind! Can you do everything in 30 secs? 60 secs? Write Outline-group activity use outline worksheet in Libguide Organize your notes (see Roots and Shots Step 4)
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  Storyboard if necessary •Create a sequence of drawings and directions that represent your PSA topic • Shot log-what type of shot needed
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  Write Script • Createa 30-60 second script of the spoken dialog • Can write 2-column script-see example • Use Real language • Don’t have to have a lot of dialogue • Only narrator dialogue? • Use Emotion • Make it personally relatable • Practice Script prior to next session • Assign Voice and acting roles Refer to “Step 5: Script-Roots & Shoots” Length of PSA 10 seconds 15 seconds 20 seconds 30 seconds Number of Words 20-25 words 30-35 words 40-50 words 60-75 words
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  Things to thinkabout for next time Gather Media • Need a completed script • Identify images, video and music to be included in video (royalty free? write down sources) • Get an idea of what media will need created • Make a shot list what shots will be taken • Medium range, long range, etc • Bring flash drive • Checklist and additional resources (Step 6: Roots and Shoots) • We’ll start video development process (iMovie, etc)