Public Attitudes to Whole Energy
System Change
Nick Pidgeon, Catherine Butler, Christina Demski, Karen Parkhill
Understanding Risk Research Group,
Tyndall Centre and Climate Change Consortium of Wales,
School of Psychology, Cardiff University,

Alexa Spence
Horizon Digital Economy Research, Nottingham University
Edinburgh Policy Meeting, December 13th 2013
Project Background
 Multiple long-term national policy goals bring imperatives to
transform the energy system
 Climate change, Energy security, Affordability, Environment
Whole Energy System Transformation
WP1Many Scenarios
Public attitudes to whole energy system change
Project Background
 Publics are deeply implicated in how energy systems are
configured

Energy producers & consumers

Citizens with voting powers

Active proponents & protesters
Objectives
1)

To identify key trade-offs in system change & stakeholder &
public responses to these

2)

To build knowledge and understanding of public attitudes,
values and acceptability of energy system change

3)

To create qualitative and quantitative data sets for
examination of the perspectives of varied publics across the
UK on whole energy system

4)

To develop and utilise innovative methodological approaches
for examining public values, attitudes and acceptability

5)

To develop a range of generic materials that can be utilised
as a basis for working with varied publics
Work Packages

WP 1: Scenarios

• Scenario
Adaptation,
Expert
Consultation &
Material
Development

WP 2:
Qualitative

WP 3:
Quantitative

• Deliberating
Energy System
Scenarios &
Trade-offs

• National (UK)
Survey:
Attitudes on
Whole Energy
System
Transformations
Work Package 2: Public Deliberations
 6 one-day workshops
in 2011(Wales, Scotland, England)


Capital Cities plus ‘energy locations’

 Diverse sample:






Gender
Age
Ethnicity
Educational qualifications
SEG
WP3 – Survey Sampling
 Nationally representative for Great
Britain (n=2,441) in August 2012
 Core samples for England, Scotland (n=500) and
Wales (n=500)
 Conducted online 2-12th August by IpsosMORI
 Weighted by age, gender, geographical region
and employment status
The my2050 tool
The My2050 tool
Public attitudes to whole energy system change
Parkhill, K., Demski, C., Butler, C., Spence, A. and Pidgeon, N.F (July 2013)
Transforming the UK Energy System: Public Values, Attitudes and Acceptability Synthesis Report. Cardiff University and UK Energy Research Centre.
Available from ‘Reports’ section at www.understanding-risk.org
Key Finding
The British public wants and expects change with
regard to how energy is supplied, used and governed.
They do not prioritise the demand
over the supply side, or vice versa, in terms of being a
greater priority for change.
Key Finding

88% agree that Britain needs
to radically change how it
produces and uses energy
by 2050.
86% Scotland
Findings: Energy Supply
Strong commitment to renewable forms of energy
production, and a corresponding shift away from fossil
fuels.

73% Scotland

Nearly

80% include high

levels of renewables including
offshore wind in their energy
pathways.
Public attitudes to whole energy system change
Imagining Change – Non-Transition

 Negative conceptions of things not
Non-transition - Biomass…
seen It’s another oil and you would exploit countriesnonFiona - as involving real change (or
who will allow you
everyone else
transitions) to have landendBiofuels, wars and
such asandup with more wants
that land so I think you would
water issues.

Cheryl:- Yeah it feels like a step backwards… it feels like
come on guys, we can do something better than that.
I don’t know what it is about it, maybe it is because it’s
just burning stuff, it doesn’t seem very sophisticated
or sustainable and it seems like they have just panicked
and said we’ll just burn stuff. (Cumbria)
Technological Realism – and Politics of Place
On Carbon Capture and Storage

Jeff:- “See, I worry about that whenever humans try and transport
something dangerous, they always make an arse of it somewhere
along the line, like oil. The damage we have done with big oil tankers
spilling out, we would have to transport this and store it and
obviously I don’t know how that gets out, is it like a vapour or liquid
or ice I don’t know, but if you leave humans to transport
something from a to b at some point of them doing that they
will make a balls up and it could end up back in the
environment. That is just my opinions on humans, but we
always make an arse of it somewhere”. (Edinburgh)

Politics and history…
Olivia:- It is not as bad, but I
really don’t think we want to be
the dustbin of the world for that
kind of thing (carbon emissions)
(Glasgow)
Public attitudes to whole energy system change
Public Acceptability of Energy Futures

Demand Futures

 Demand Management
 Intervention v Interference
 Active management and control
Rose:-… I don’t want
somebody coming in and
saying, “you can’t run that,
you’re going to jail for
putting that heater on all
night”, but I do think
something will need to be
done because we need to
stop, we know this, we know
what we’re damaging…
(Glasgow)

Active Management…
Ann:- That would force people to be more
aware, like I’m terrible for leaving the
monitor from the computer running when
it could be switching it off. If I knew there
was only so much electricity I would go
around switching things off, if I wasn’t
needing them. So it would probably be
better… (Edinburgh)
Social Contracts Values and Intangibles
…in my eyes it may be a silly thing to say, why
have a world when you can’t visit it? Why have
other counties when you can’t go there. It seems
silly that we can’t visit other countries and
cultures and actually learn. What is there to
learn in life? (Nigel, London)
Jeremy:- And no way in the
world will I give up eating
meat, I don’t care, may the
world come to an end
tomorrow (Glasgow)
On flying…
Amy:- …Tenerife, I go a lot and my family used
to live in the states and I went a lot out there, so
here there and everywhere, I am a retired lady
now and I worked all my life, every day of
my life, and now I think, “well I should just
enjoy myself” so I do. (Glasgow)

Irene:- Something
I wouldn’t change
is not eating meat
[laughter and
agreement from
group] (Merthyr)
Public VALUES for Energy System Change
Reducing the use of
finite resources
Avoiding waste
Efficient
Capturing
opportunities
Social Justice
Fairness, Honesty
& Transparency

Reducing overall
levels of energy use

Environmental
protection

Availability and
Affordability

Naturalness and
Nature

Reliability
Safety

Long-term
trajectories

Autonomy and Freedom

Interconnected

Choice and Control

Improvement
and quality
Public VALUES
We stipulate that acceptability of any
particular aspect of energy system
Reducing the use of
Reducing overall
finite resources
levels of energy use
transformations will, in part, be
conditional upon how well it fits with
Avoiding waste
Environmental
Availability and
protection
the value-system. Affordability
Efficient

Capturing
opportunities
Social Justice
Fairness, Honesty
& Transparency

Naturalness and
Nature
Long-term
trajectories

Reliability
Safety

Autonomy and Freedom
Importance of long-term
trajectories commensurate
Interconnected
with these values Choice and Control
Improvement
and quality
Technological Realism – and Politics of Place

Politics and history…
Olivia:- It is not as bad, but I
really don’t think we want to be
the dustbin of the world for that
kind of thing (carbon emissions)
(Glasgow)
Public attitudes to whole energy system change
System Transformation

National Government(s) are seen to play a large role in bringing
about these change.
National Government(s)

54%

Energy companies

16%

Individuals and their families

13%

Environmental groups

3%

The European Union

3%

Local authorities

2%

None of these

1%

Don’t know

8%

54% Scotland
Concluding Comments
 Successful Engagement – Rich Set of Public
Discourses
 Value of Multiple-Methods and ‘Whole System’
 Public(s) Values – transitions need to address the
public(s) Long Term vision
 Use of Interactive Tools (e.g. MY2050)
 Future Priorities
CU Consortium
• Psychology, Cardiff University
 PI: Prof Nick Pidgeon





Researcher Co-I: Dr Catherine Butler
Researcher Co-I: Dr Karen Parkhill
Researcher: Dr. Christina Demski
Co-I: Dr. Lorraine Whitmarsh

• Engineering, Cardiff University
 Co-PI: Prof Nick Jenkins
 Researcher: Dr Tracy Sweet
 Researcher: Dr Modassur Chaudry
 Researcher: Brian Drysdale

• Architecture, Cardiff University
 Co-PI: Prof Peter Pearson
• Psychology, Nottingham University (attached to Psych, Cardiff)
 Researcher Co-I: Dr Alexa Spence
www.understanding-risk.org
MY2050 Worlds. Mean
inclusion level (0-4 scale)
Manufacturing Growth

1.11

Nuclear

1.2

CCS

1.57

Home temp.

1.58

Wind-land

1.8

Heating fuel

1.86

Fossil fuel reduction

1.87

Transport fuel

1.88

How we Travel

1.89

Biofuels

1.9

Wind- sea

2.12

Other Renewables

2.2

0.57
0.8
0.83
0.83
0.83
0.87
0.88
0.9
0.93
0.93
0.94
0.96
0.96
1
0

0.5

1

1.5

2.17

Business greenness

Fossil fuel reduction
Home effic.
Business
Other Renewables
Wind- sea
How we Travel
Transport fuel
Heating fuel
Manufacturing Growth
Biofuels
Home temp.
Wind-land
CCS
Nuclear

Home effic.

2.34
0

0.5

1

1.5

2

2.5

Standard deviations
Deliberative Groups: Day Format
Introducing reasons for whole energy system
change
• Presentation
• Short surveys & Discussion

Creating a scenario in small groups
• DECC My2050 web tool & extra components omitted
from tool
• Guided discussion to prompt conditions, trade-offs,
agreements, disagreements to form basis of social
contracts.

Reflecting on scenarios: Scenario narratives “BAU”, “Mixing it up” & “Low carbon living”
• Small group discussions of each
• Reflections on My2050 discussions to amend social contracts
WP3: Survey & my2050
 Climate change, energy security and affordability
 Key energy supply options: fossil fuels, nuclear
power & wind energy
 Electrification of heating, cooking and driving
 Demand reduction
 Demand side management
 Overall system change

my2050





About my2050
Repeated questions
Environmental values & technol. optimism
Sample characteristics
Project Reports
Butler, C., Parkhill, K.A.
& Pidgeon N.F.

Demski, C., Spence, A.
& Pidgeon N.F.

Available from ‘Reports’ section at www.understanding-risk.org
The My2050 tool
Favourability (-2 to +2)

2

Before

After

1.5
1
0.5
0
-0.5
-1

Before and After the tool

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Public attitudes to whole energy system change

  • 1. Public Attitudes to Whole Energy System Change Nick Pidgeon, Catherine Butler, Christina Demski, Karen Parkhill Understanding Risk Research Group, Tyndall Centre and Climate Change Consortium of Wales, School of Psychology, Cardiff University, Alexa Spence Horizon Digital Economy Research, Nottingham University Edinburgh Policy Meeting, December 13th 2013
  • 2. Project Background  Multiple long-term national policy goals bring imperatives to transform the energy system  Climate change, Energy security, Affordability, Environment
  • 3. Whole Energy System Transformation
  • 6. Project Background  Publics are deeply implicated in how energy systems are configured Energy producers & consumers Citizens with voting powers Active proponents & protesters
  • 7. Objectives 1) To identify key trade-offs in system change & stakeholder & public responses to these 2) To build knowledge and understanding of public attitudes, values and acceptability of energy system change 3) To create qualitative and quantitative data sets for examination of the perspectives of varied publics across the UK on whole energy system 4) To develop and utilise innovative methodological approaches for examining public values, attitudes and acceptability 5) To develop a range of generic materials that can be utilised as a basis for working with varied publics
  • 8. Work Packages WP 1: Scenarios • Scenario Adaptation, Expert Consultation & Material Development WP 2: Qualitative WP 3: Quantitative • Deliberating Energy System Scenarios & Trade-offs • National (UK) Survey: Attitudes on Whole Energy System Transformations
  • 9. Work Package 2: Public Deliberations  6 one-day workshops in 2011(Wales, Scotland, England)  Capital Cities plus ‘energy locations’  Diverse sample:      Gender Age Ethnicity Educational qualifications SEG
  • 10. WP3 – Survey Sampling  Nationally representative for Great Britain (n=2,441) in August 2012  Core samples for England, Scotland (n=500) and Wales (n=500)  Conducted online 2-12th August by IpsosMORI  Weighted by age, gender, geographical region and employment status
  • 14. Parkhill, K., Demski, C., Butler, C., Spence, A. and Pidgeon, N.F (July 2013) Transforming the UK Energy System: Public Values, Attitudes and Acceptability Synthesis Report. Cardiff University and UK Energy Research Centre. Available from ‘Reports’ section at www.understanding-risk.org
  • 15. Key Finding The British public wants and expects change with regard to how energy is supplied, used and governed. They do not prioritise the demand over the supply side, or vice versa, in terms of being a greater priority for change.
  • 16. Key Finding 88% agree that Britain needs to radically change how it produces and uses energy by 2050. 86% Scotland
  • 17. Findings: Energy Supply Strong commitment to renewable forms of energy production, and a corresponding shift away from fossil fuels. 73% Scotland Nearly 80% include high levels of renewables including offshore wind in their energy pathways.
  • 19. Imagining Change – Non-Transition  Negative conceptions of things not Non-transition - Biomass… seen It’s another oil and you would exploit countriesnonFiona - as involving real change (or who will allow you everyone else transitions) to have landendBiofuels, wars and such asandup with more wants that land so I think you would water issues. Cheryl:- Yeah it feels like a step backwards… it feels like come on guys, we can do something better than that. I don’t know what it is about it, maybe it is because it’s just burning stuff, it doesn’t seem very sophisticated or sustainable and it seems like they have just panicked and said we’ll just burn stuff. (Cumbria)
  • 20. Technological Realism – and Politics of Place On Carbon Capture and Storage Jeff:- “See, I worry about that whenever humans try and transport something dangerous, they always make an arse of it somewhere along the line, like oil. The damage we have done with big oil tankers spilling out, we would have to transport this and store it and obviously I don’t know how that gets out, is it like a vapour or liquid or ice I don’t know, but if you leave humans to transport something from a to b at some point of them doing that they will make a balls up and it could end up back in the environment. That is just my opinions on humans, but we always make an arse of it somewhere”. (Edinburgh) Politics and history… Olivia:- It is not as bad, but I really don’t think we want to be the dustbin of the world for that kind of thing (carbon emissions) (Glasgow)
  • 22. Public Acceptability of Energy Futures Demand Futures  Demand Management  Intervention v Interference  Active management and control Rose:-… I don’t want somebody coming in and saying, “you can’t run that, you’re going to jail for putting that heater on all night”, but I do think something will need to be done because we need to stop, we know this, we know what we’re damaging… (Glasgow) Active Management… Ann:- That would force people to be more aware, like I’m terrible for leaving the monitor from the computer running when it could be switching it off. If I knew there was only so much electricity I would go around switching things off, if I wasn’t needing them. So it would probably be better… (Edinburgh)
  • 23. Social Contracts Values and Intangibles …in my eyes it may be a silly thing to say, why have a world when you can’t visit it? Why have other counties when you can’t go there. It seems silly that we can’t visit other countries and cultures and actually learn. What is there to learn in life? (Nigel, London) Jeremy:- And no way in the world will I give up eating meat, I don’t care, may the world come to an end tomorrow (Glasgow) On flying… Amy:- …Tenerife, I go a lot and my family used to live in the states and I went a lot out there, so here there and everywhere, I am a retired lady now and I worked all my life, every day of my life, and now I think, “well I should just enjoy myself” so I do. (Glasgow) Irene:- Something I wouldn’t change is not eating meat [laughter and agreement from group] (Merthyr)
  • 24. Public VALUES for Energy System Change Reducing the use of finite resources Avoiding waste Efficient Capturing opportunities Social Justice Fairness, Honesty & Transparency Reducing overall levels of energy use Environmental protection Availability and Affordability Naturalness and Nature Reliability Safety Long-term trajectories Autonomy and Freedom Interconnected Choice and Control Improvement and quality
  • 25. Public VALUES We stipulate that acceptability of any particular aspect of energy system Reducing the use of Reducing overall finite resources levels of energy use transformations will, in part, be conditional upon how well it fits with Avoiding waste Environmental Availability and protection the value-system. Affordability Efficient Capturing opportunities Social Justice Fairness, Honesty & Transparency Naturalness and Nature Long-term trajectories Reliability Safety Autonomy and Freedom Importance of long-term trajectories commensurate Interconnected with these values Choice and Control Improvement and quality
  • 26. Technological Realism – and Politics of Place Politics and history… Olivia:- It is not as bad, but I really don’t think we want to be the dustbin of the world for that kind of thing (carbon emissions) (Glasgow)
  • 28. System Transformation National Government(s) are seen to play a large role in bringing about these change. National Government(s) 54% Energy companies 16% Individuals and their families 13% Environmental groups 3% The European Union 3% Local authorities 2% None of these 1% Don’t know 8% 54% Scotland
  • 29. Concluding Comments  Successful Engagement – Rich Set of Public Discourses  Value of Multiple-Methods and ‘Whole System’  Public(s) Values – transitions need to address the public(s) Long Term vision  Use of Interactive Tools (e.g. MY2050)  Future Priorities
  • 30. CU Consortium • Psychology, Cardiff University  PI: Prof Nick Pidgeon     Researcher Co-I: Dr Catherine Butler Researcher Co-I: Dr Karen Parkhill Researcher: Dr. Christina Demski Co-I: Dr. Lorraine Whitmarsh • Engineering, Cardiff University  Co-PI: Prof Nick Jenkins  Researcher: Dr Tracy Sweet  Researcher: Dr Modassur Chaudry  Researcher: Brian Drysdale • Architecture, Cardiff University  Co-PI: Prof Peter Pearson • Psychology, Nottingham University (attached to Psych, Cardiff)  Researcher Co-I: Dr Alexa Spence
  • 32. MY2050 Worlds. Mean inclusion level (0-4 scale) Manufacturing Growth 1.11 Nuclear 1.2 CCS 1.57 Home temp. 1.58 Wind-land 1.8 Heating fuel 1.86 Fossil fuel reduction 1.87 Transport fuel 1.88 How we Travel 1.89 Biofuels 1.9 Wind- sea 2.12 Other Renewables 2.2 0.57 0.8 0.83 0.83 0.83 0.87 0.88 0.9 0.93 0.93 0.94 0.96 0.96 1 0 0.5 1 1.5 2.17 Business greenness Fossil fuel reduction Home effic. Business Other Renewables Wind- sea How we Travel Transport fuel Heating fuel Manufacturing Growth Biofuels Home temp. Wind-land CCS Nuclear Home effic. 2.34 0 0.5 1 1.5 2 2.5 Standard deviations
  • 33. Deliberative Groups: Day Format Introducing reasons for whole energy system change • Presentation • Short surveys & Discussion Creating a scenario in small groups • DECC My2050 web tool & extra components omitted from tool • Guided discussion to prompt conditions, trade-offs, agreements, disagreements to form basis of social contracts. Reflecting on scenarios: Scenario narratives “BAU”, “Mixing it up” & “Low carbon living” • Small group discussions of each • Reflections on My2050 discussions to amend social contracts
  • 34. WP3: Survey & my2050  Climate change, energy security and affordability  Key energy supply options: fossil fuels, nuclear power & wind energy  Electrification of heating, cooking and driving  Demand reduction  Demand side management  Overall system change my2050     About my2050 Repeated questions Environmental values & technol. optimism Sample characteristics
  • 35. Project Reports Butler, C., Parkhill, K.A. & Pidgeon N.F. Demski, C., Spence, A. & Pidgeon N.F. Available from ‘Reports’ section at www.understanding-risk.org
  • 37. Favourability (-2 to +2) 2 Before After 1.5 1 0.5 0 -0.5 -1 Before and After the tool