Purposive Sampling
Purposive sampling is a qualitative research technique where participants are selected intentionally based on their relevance to the study. This non-probability sampling method involves choosing individuals who can provide rich and useful information, making it a targeted approach.
The selection process is deliberate and planned, focusing on specific people who possess the required knowledge or experience. This technique is useful when the research goal is to gain in-depth insights from a specific group or community.
Purposive sampling is flexible, convenient, and cost-effective, making it a popular choice for qualitative researchers. The emphasis is on quality over quantity, with a small sample size that provides rich and detailed data.
In conclusion, purposive sampling is a valuable technique for gathering meaningful data from knowledgeable participants, making it an essential tool for qualitative research.