PURPOSIVE SAMPLING
RACHITHRA R K
FIRST YEAR M.ED
PURPOSIVE SAMPLING
A qualitative sampling technique
INTRODUCTION
Selects participants
intentionally based
on relevance.
MEANING
Purposeful and planned selection
Not random
Chooses info-rich participants
Why Purposive
Focus on quality of
information, not the
number of participants
NATURE
Non-probability
Judgment based
Specific people
PURPOSE
To collect rich and
detailed data from
the right people
TYPES
MAXIMUM VARIATION SAMPLING
HOMOGENIOUS
SAMPLING
Participants who share
similar characteristics.
TYPICAL CASE SAMPLING
Picking representative, ordinary case
SNOWBALL SAMPLING
One participant refers
another and chain continues
EXPERT SAMPLING
Choosing people with
special knowledge or skills
ADVANTAGES
Saves time and
cost
Gives in-depth
insights
Best for qualitative
research
LIMITATIONS
Researcher bias may occur
Not suitable for generalisation
EXAMPLES
Study on teaching methods
Select only experienced teachers.
VISUAL IDEA
Population → Filter → Selected sample
CONCLUSION
Purposive sampling is
a targeted approach
REFERENCES
• Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative,
quantitative, and mixed methods approaches (5th ed.). SAGE
Publications.
• Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of
convenience sampling and purposive sampling. American Journal of
Theoretical and Applied Statistics, 5(1), 1–4.
https://doi.org/10.11648/j.ajtas.20160501.11
• Kothari, C. R. (2004). Research methodology: Methods and techniques
(2nd ed.). New Age International Publishers.
THANK YOU

PURPOSIVE SAMPLING IN EDUCATIONAL RESEARCH RACHITHRA RK.pptx

Editor's Notes

  • #1  Good morning/afternoon.Today I will be presenting the topic Purposive Sampling. It is a commonly used technique in qualitative research.
  • #3 .
  • #4 Purposive sampling means selecting participants intentionally. We choose people who are relevant to the research topic. The goal is to get meaningful information, not just large numbers.
  • #6 This method is purposeful and planned. Not everyone has an equal chance. The researcher selects people who can give good information.
  • #7  Because selection is done with a purpose. We choose participants intentionally, not randomly. Used when the study needs experienced, knowledgeable, or specific individuals rather than a large random sample
  • #8 Purposive sampling belongs to non-probability sampling. Here, selection is based on judgment. Only specific people are targeted for the study.
  • #9 The main aim is to collect rich and detailed data. Focus is on quality rather than quantity.
  • #10 Purposive sampling has several types Each type is used for different research purposes. Next slides explain each type briefly.
  • #11 Focuses on selecting diverse participants. Helps get different viewpoints and experiences. Selecting diverse participants to get different viewpoints
  • #12 Participants share similar characteristics. Used when researcher needs one specific group.
  • #13 Used to select normal or average cases. Helps represent common situations.
  • #14 Starts with a few participants, they refer others. Useful for hard-to-reach populations like drug users, refugees or survivors. Sample grows like a snowball rolling down.
  • #15 Selection of people considered experts in a field. Used when study needs professional opinion or specialized knowledge. Example: selecting doctors to study vaccination awareness.
  • #16  Saves time, effort and resources. Provides rich, detailed data which is valuable in qualitative research. Very useful when population is limited or specific.
  • #17 Researcher bias may influence sample selection. Results cannot be generalized to a larger population. Findings may be subjective depending on selected individuals.
  • #18 Quality of information matters most. Sample size is usually small. Flexible and convenient method.
  • #19 Example: Study on innovative teaching techniques. Only experienced teachers are selected because they can share practical knowledge. Shows purposive selection of relevant participants. Research on cancer coping →Select cancer survivors, not general public.
  • #20 The flow represents how purposive sampling works. Step 1: Start with a large population. Step 2: Filter based on specific criteria. Step 3: Select only suitable participants as the final sample.
  • #21 Purposive sampling ensures that only relevant participants are involved in study. It is ideal when researcher wants depth, understanding and insight. Quality of information is more important than number of participants.
  • #22 These are academic sources and books used for preparing content.