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Q3 evalutation
- 1. Q3 What kind of media institution might distribute your media product and why?
- 3. BAUER MEDIA GROUP Bauer is one of the main distributors of magazines as they are Europe’s biggest privately owned publishing group. This group is a world wide media empire offering over 300 magazines in 15 countries as well as online, TV and radio stations. Some of the magazines they distribute are Q, MOJO, KISS, KERRANG and EMPIRE. Their strategy is to connect audiences with excellent content through their broad multi-touch point brand platforms. One of the magazines ‘kerrang’ is a rock magazine and other magazines Bauer distribute are totally opposite genres, therefore Bauer are able to reach out to a variety of different target audience, which is covering the majorities of peoples music taste. Therefore my magazine wouldn’t be competing with magazines such as kerrang or different genre based magazines in general.
- 4. IPC MEDIA LTD IPC Media Ltd is a consumer magazine and a digital publisher in the UK, with a large portfolio selling over 350 millions copies per year. It was founded in 1958 in the UK and it publishes newspapers and magazines such as; Uncut, InStyle and NME. Looking into this distributor is suitable for my magazine because it’s a large and well established company which publishes for many magazines. As my magazine is chart music, therefore relating to the most popular songs at the moment, it has to reach a mass audience as the genre is increasingly popular.
- 5. I have chosen IPC Media Ltd, as they are the most suitable company to be able to be successful in distributing my media product. The reason I think IPC media Ltd is most suitable is because they have a good experience with popular magazines such as uncut and NME. IPC media Ltd currently do not have an existing pop/chart magazine, therefore my media product wouldn’t have to compete with another pop magazine of theirs as mine would be the only one.