Quantitative versus Qualitative 
Approaches
1. Application of Management Science 
• Management Science offers several possible approaches to 
strategy formulation. 
Two approaches that are capable of handling a large number of 
variables are: 
1) Mathematical Programming 
2) Simulation
• Linear programming 
 is applicable in those situations where relationships are 
linear and there is no uncertainty.
• Simulation 
may be useful in those strategy situations which do not fall 
within the limitations of linear programming.
Linear programming 
• There is no economies or 
diseconomies of scale. 
• There is no uncertainty. 
Simulation 
• Non linear relationship, 
such as economies of scale. 
• May easily be incorporated 
and probabilistic data, 
• Reflect the presence of 
uncertainty.
• this is a formidable task, involving many assumptions as to:

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Quantitative versus qualitative approaches

  • 2. 1. Application of Management Science • Management Science offers several possible approaches to strategy formulation. Two approaches that are capable of handling a large number of variables are: 1) Mathematical Programming 2) Simulation
  • 3. • Linear programming  is applicable in those situations where relationships are linear and there is no uncertainty.
  • 4. • Simulation may be useful in those strategy situations which do not fall within the limitations of linear programming.
  • 5. Linear programming • There is no economies or diseconomies of scale. • There is no uncertainty. Simulation • Non linear relationship, such as economies of scale. • May easily be incorporated and probabilistic data, • Reflect the presence of uncertainty.
  • 6. • this is a formidable task, involving many assumptions as to: