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Question 3
- 1. What kind of media institution might distribute your media product and why? Question 3
- 2. My product My music magazine is aimed at 18-25 year olds, both female and male who have massive interest in music and also enjoy socialising. It is aimed at the younger generation who have a classic and sophisticated taste in music, unlike pop music. I chose this area of interest to base my magazine on as I believe there is a space in the market for this type of music in the UK. I also carefully aimed it at young adults rather than teenagers because I wanted my magazine to reflect appreciation of good music, quality and a taste for style. I carried this idea on when designing the magazine as I kept to a classic house theme of red white and black and kept it fairly simple yet sophisticated, rather than a variety of colours with lots of different fonts, making the magazine look cheap and tacky. This is the reason I chose to follow conventions of Q who have a high reputation for quality magazine who have features the worlds biggest artists like Oasis, Adele and Rihanna. They are the UK’s number one purchased music magazine and are all about the quality and character, I believe I have included these factors in my designs.
- 3. Publishers Publishing is making information, literature or music available o everyone (the public). There are many publishers in the UK and it is a very competitive market. Media institutions only publish magazines that they believe have a passionate interest in music, or the genre that they may be publishing and that will attract the target audience. Examples of UK publishers are Bauer, IPC Media and Factory Media.
- 4. Distribution As Bauer media would be my distributor, it is important to consider the stores that my product would be promoted. Supermarkets like Tesco's, Asda and Sainsbury's would be a definite location for my product, as many Bauer magazines and other publishers sell their magazines there as they are frequently shopped their by my target market, but also high street stores like WHSmiths and newsagents would stock my product, making it accessible and able to increase sales of my product. These stores are where my target audience would predict to see my magazine most. Aiming my magazine to be mass produced means selling them at a lower price, making it appeal to my target audience even more as they are young and cannot afford a highly priced product, some of them may be students as well. Distribution companies look for the lower prices as they know the product will defiantly appeal to the audience, increasing sales and allowing the magazine sold to have more money when making more editions of their magazine. I will also look to make my product available on media products such as tables through the internet, widening my audience and allowing my product to be viewed easier and quicker than buying a paper copy. This will increase my
- 5. Bauer Magazines Q is a product of Bauer Magazines. Bauer Media is a division of the Bauer Media Group. It is Europe’s largest privately owned publishing Group who are a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is also a sister company of H Bauer Publishing, the UK's biggest TV listings publisher. Bauer publish a variety of magazines from ‘heat’ the weekly celebrity must have, ‘grazia’, for smart, modern who are interested in the top trends for fashion and make up and ‘FHM’ the biggest men's lifestyle media brand. Bauer do not publish a certain genre which is why they are so popular.
- 6. BEAT and Bauer Magazines Bauer is an institution that would distribute my magazine as it for fills its quality need and features a big artist group, this therefore attracts my audience. As a publishing company, it doesn’t go for specific genres, therefore there are no restrictions when publishing my magazine, unlike Factory Media, who are a specialist sport media company and only distribute sporting media products. This is something I would have to look at closely when deciding a publisher and distributor as you need to make sure they are attracted to your magazine and specify in that genre or any genre that they might include. As I have followed the conventions and ideas that Q have previously used in their editions, I already know that there is a space in the market for a product like Q and I have a target audience who would be attracted to it.