- The target audience for the music magazine is mainly males aged 16-24 based on survey responses. 70% of respondents were male and the largest age groups were 11-20 and 21-30 at 40% each.
- The most popular existing magazine was Q, chosen by 60% of respondents, so the new magazine will be based on the style of Q.
- Stereo-Nation was the most popular proposed masthead at 40% of votes. The survey also found that featuring a male artist on the cover and having 71-100 pages would be most appealing.
- All respondents wanted news, interviews and reviews while tour information and up-and-coming artists also received high interest. The magazine