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R Oadio Group E ( Rar 11) S

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matt.hird

- The document discusses Rogers Radio's use of Media Score, a survey and advisory panel platform, to gather feedback from listeners. - It provides an overview of Media Score activities including general surveys of listeners, advisory panel composition and participation levels, and new question types like sliders. - Strategies are presented for promoting advisory panel growth through multi-channel efforts like on-air, websites, email and social media, as well as sustaining panels through incentives and newsletters sharing survey results.

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2009-10 Experience Applications & Insights March 9, 2011 Canadian Music Week Program Directors Meeting
Media Score – Rogers Radio Overview Media Score Activity Advisory Panel Activity 2011 New & Review Q&A / Open Forum
Rogers Radio - Media Score Activity General Survey Activity *based on 32 stations and an 8-month active survey period (excludes months June, July, December & January)
Rogers Radio - Media Score Activity General Survey Activity 94% 93% 98% 97% 99% 98% % Test Media
Rogers Radio - Media Score Activity General Survey Activity Programming Blend of music - how much of one versus another Over the last month… (e.g. station better/worse, listening more/less) Determination of music or news to be aired at specific times of the day Specialty programming and features - familiarity, ratings Frequency of listening to shows/programs Christmas music - when to start, how long to run, what to play Morning Shows Morning reports (news, weather, sports) – importance Morning show feature – ratings (specific features & times aired) Station Positioning Ratings of on-air personalities / show hosts Mix of artists that best represent or identify the station to its audience Promotions/Contesting Promotions - participation, experience, desired destinations Contesting - awareness, frequency of participation, how substantial, improve 94% 93% 98% 97% 99% 98% % Test Media
Rogers Radio - Media Score Activity General Survey Activity
Rogers Radio - Media Score Activity General Survey Activity
Rogers Radio - Media Score Activity Long Term Survey Satisfaction Completion Rate Survey Experience Excellent OK Poor
Media Score – Rogers Radio Overview Media Score Activity Advisory Panel Activity 2011 New & Review Q&A / Open Forum
Rogers Radio – Advisory Panel Activity Panel Size Overall panel statistics based on overall Media Score station subscriptions. Panel & profile information based on snapshot taken February 25 th , 2011 3,105 5,847 77% 66% 60% % Opt In
Rogers Radio – Advisory Panel Activity Panel “Activeness” *Active means the panelist has participated in at least 1 survey in the last 3 months **Rogers Radio = less extreme registrant outliers: CFBT (48,000) & CIMX (36,000) 2,406 44% 32% 21% % Active Active (<3mo) Inactive (>3mo)
Rogers Radio – Advisory Panel Activity Panelist Tour of Duty Rogers data reflects sample of panels from 10 accounts with above average panel size and activity Canada data reflects 20 total panels from Canadian accounts with above average panel size and activity Opt-Outs Current Panelists
Media Score – Rogers Radio Overview Media Score Activity Advisory Panel Activity 2011 New & Review Q&A / Open Forum
Rogers Radio – Media Score 2011 2011 New & Review Client Support & Training Research & Reporting Advisory Panel Management
Rogers Radio – Media Score 2011 Client Support & Training 2010 client survey revealed #1 request 90%+ of clients satisfied or higher with the overall performance #1 client need – use more of what is offered & in more ways
Rogers Radio – Media Score 2011 Client Support & Training 2010 client survey revealed #1 request 90%+ of clients satisfied or higher with the overall performance #1 client need – use more of what is offered & in more ways
Rogers Radio – Media Score 2011 2011 New & Review Client Support & Training Research & Reporting Advisory Panel Management
Rogers Radio – Media Score 2011 Research & Reporting New Survey Question-Answer Types Preamble/Instruction Slider Scale (Continuous Measurement) Review Reporting 2.0 Where Do I Get My ___? How Do I Create Filters Two Common Error Messages
Rogers Radio – Media Score 2011 Research & Reporting: New Q&A Types New Answer Type – Instruction / Preamble Create a ‘pause’ in the survey for the participant Offer words of encouragement Introduce change in/new line of inquiry Provide instructions before presenting a more complex question
Rogers Radio – Media Score 2011 Research & Reporting: New Q&A Types New Answer Type – Slider Scale (Continuous Measurement)
Rogers Radio – Media Score 2011 Research & Reporting: New Q&A Types Contact [email_address] for more information on setting up a survey with continuous measurement
Rogers Radio – Media Score 2011 Research & Reporting New Survey Question-Answer Types Preamble/Instruction Slider Scale (Continuous Measurement) Review Reporting 2.0 Where Do I Get My ___? How Do I Create Filters Two Common Error Messages
Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my song scores …
Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my answers to screening & strategic questions …
Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my answers to screening & strategic questions …
Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my answers to my open-ended questions …
Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my information on who participated in the survey…
Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my information on who participated in the survey…
Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 How do I create report filters …
Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 I get this error message when I run a report … What this means… Questions &/or answers used in the survey are not defined in the report. Survey: How do you feel about the following song? __Love it __Like it __Just ok __Dislike it __Hate it Report Setup: Please rate this song. __Love it __Like it __Just ok __Dislike it __Hate it __Unfamiliar with it Example#1: Question Not Recognized in Report Report setup to look for “Please rate this song.” ERROR – Question in survey worded differently. Example#2: Answer Option Missing in Survey Report column defined to calculate “% Unfamiliar” ERROR – No unfamiliar answer option available
Rogers Radio – Media Score 2011 2011 New & Review Client Support & Training Research & Reporting Advisory Panel Management
Rogers Radio – Media Score 2011 Advisory Panel Management Panel Visibility Who is in my panel? Who is participating in my surveys? Promotion (Growth) Checklist (Multi-channel) Net Growth (Opt-ins less Opt-outs) Sustainability Incentives 360 Feedback
Rogers Radio – Media Score 2011 Advisory Panel Visibility: Composition Who is in my panel …
Rogers Radio – Media Score 2011 Advisory Panel Visibility: Composition Who is in my panel …
Rogers Radio – Media Score 2011 Advisory Panel Visibility: Composition Who is in my panel …
Rogers Radio – Media Score 2011 Advisory Panel Visibility: Composition Who is in my panel …
Rogers Radio – Media Score 2011 Advisory Panel Visibility: Survey Activity Who is participating in my surveys …
Rogers Radio – Media Score 2011 Advisory Panel Visibility: Survey Activity Who is participating in my surveys …
Rogers Radio – Media Score 2011 Advisory Panel Visibility: Survey Activity Who is participating in my surveys …
Rogers Radio – Media Score 2011 Advisory Panel Management Panel Visibility Who is in my panel? Who is participating in my surveys? Promotion (Growth) Checklist (Multi-channel) Net Growth (Opt-ins less Opt-outs) Sustainability Incentives 360 Feedback
Rogers Radio – Media Score 2011 Advisory Panel Promotion: Multi-channel Checklist Promote on-site/on-air Locate banner/icon in station’s website – front & center Embed mini-poll &/or marquee in station’s website Promote on-air; discuss findings &/or winners on morning shows Promote to external listener databases Email newsletter / club Text mobile members (tiny URL) Implement unified log-in / listener club interface (custom) Promote into the Social Network Publish survey to Twitter followers (tiny URL) Post song/artist to Social Network Embed & promote surveys in Facebook Fan Page Promote to family/friends Deploy both active (ST) & passive (LT) e-referral campaigns Leverage Facebook ‘trusted’ friend referrals X X X X X X X X X X X X X X X
Rogers Radio – Media Score 2011 Advisory Panel Promotion: Website Add-ons Engage listeners & promote panel on station’s website … Capture opinionated visitors Acknowledge advisors’ efforts Promote advisory panel
Rogers Radio – Media Score 2011 Advisory Panel Promotion: Post to Social Network Enable listeners to post their favorites into their social network … Trusted promotion to network of “like tastes” Promote station, music played, & advisory panel
Rogers Radio – Media Score 2011 Advisory Panel Promotion: Reach Facebook Fans Get in the way of the migration Convenient 1-click login/registration Catalog Facebook Fans Deliver ‘trusted’ notifications via friend invitations Enable listeners to participate in surveys in Facebook…
Rogers Radio – Media Score 2011 Advisory Panel Promotion: Reach Facebook Fans Launch A Listener Survey Send an “Update” to your Facebook Fans Enable listeners to participate in surveys in Facebook…
Rogers Radio – Media Score 2011 Advisory Panel Promotion: Net Growth How many listeners have joined &/or left the panel …
Rogers Radio – Media Score 2011 Advisory Panel Management Panel Visibility Who is in my panel? Who is participating in my surveys? Promotion (Growth) Checklist (Multi-channel) Net Growth (Opt-ins less Opt-outs) Sustainability Incentives 360 Feedback
Rogers Radio – Media Score 2011 Advisory Panel Sustainability: Monthly Newsletter Show them you are listening … Send monthly newsletter to panelists that includes… Share a high level finding: Music research Perceptual Plans (survey) for upcoming month & special requests Expression of gratitude Summary of participation
Rogers Radio – Media Score 2011 Advisory Panel Sustainability: Incentive Ideas Survey Incentive Engine In-Survey Conclusion of Survey Conclusion Page (Completes Only!) Coupon Bonus Codes Air-time Announce winners ‘during survey’ Discuss feedback during the morning show ‘ Advisor of the Week’ segment (sponsored by__)
Media Score – Rogers Radio Rogers Radio Requests… Offer for scheduled group webinar training Questions, issues, requests?

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Grant Goddard
 
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R Oadio Group E ( Rar 11) S

  • 1. 2009-10 Experience Applications & Insights March 9, 2011 Canadian Music Week Program Directors Meeting
  • 2. Media Score – Rogers Radio Overview Media Score Activity Advisory Panel Activity 2011 New & Review Q&A / Open Forum
  • 3. Rogers Radio - Media Score Activity General Survey Activity *based on 32 stations and an 8-month active survey period (excludes months June, July, December & January)
  • 4. Rogers Radio - Media Score Activity General Survey Activity 94% 93% 98% 97% 99% 98% % Test Media
  • 5. Rogers Radio - Media Score Activity General Survey Activity Programming Blend of music - how much of one versus another Over the last month… (e.g. station better/worse, listening more/less) Determination of music or news to be aired at specific times of the day Specialty programming and features - familiarity, ratings Frequency of listening to shows/programs Christmas music - when to start, how long to run, what to play Morning Shows Morning reports (news, weather, sports) – importance Morning show feature – ratings (specific features & times aired) Station Positioning Ratings of on-air personalities / show hosts Mix of artists that best represent or identify the station to its audience Promotions/Contesting Promotions - participation, experience, desired destinations Contesting - awareness, frequency of participation, how substantial, improve 94% 93% 98% 97% 99% 98% % Test Media
  • 6. Rogers Radio - Media Score Activity General Survey Activity
  • 7. Rogers Radio - Media Score Activity General Survey Activity
  • 8. Rogers Radio - Media Score Activity Long Term Survey Satisfaction Completion Rate Survey Experience Excellent OK Poor
  • 9. Media Score – Rogers Radio Overview Media Score Activity Advisory Panel Activity 2011 New & Review Q&A / Open Forum
  • 10. Rogers Radio – Advisory Panel Activity Panel Size Overall panel statistics based on overall Media Score station subscriptions. Panel & profile information based on snapshot taken February 25 th , 2011 3,105 5,847 77% 66% 60% % Opt In
  • 11. Rogers Radio – Advisory Panel Activity Panel “Activeness” *Active means the panelist has participated in at least 1 survey in the last 3 months **Rogers Radio = less extreme registrant outliers: CFBT (48,000) & CIMX (36,000) 2,406 44% 32% 21% % Active Active (<3mo) Inactive (>3mo)
  • 12. Rogers Radio – Advisory Panel Activity Panelist Tour of Duty Rogers data reflects sample of panels from 10 accounts with above average panel size and activity Canada data reflects 20 total panels from Canadian accounts with above average panel size and activity Opt-Outs Current Panelists
  • 13. Media Score – Rogers Radio Overview Media Score Activity Advisory Panel Activity 2011 New & Review Q&A / Open Forum
  • 14. Rogers Radio – Media Score 2011 2011 New & Review Client Support & Training Research & Reporting Advisory Panel Management
  • 15. Rogers Radio – Media Score 2011 Client Support & Training 2010 client survey revealed #1 request 90%+ of clients satisfied or higher with the overall performance #1 client need – use more of what is offered & in more ways
  • 16. Rogers Radio – Media Score 2011 Client Support & Training 2010 client survey revealed #1 request 90%+ of clients satisfied or higher with the overall performance #1 client need – use more of what is offered & in more ways
  • 17. Rogers Radio – Media Score 2011 2011 New & Review Client Support & Training Research & Reporting Advisory Panel Management
  • 18. Rogers Radio – Media Score 2011 Research & Reporting New Survey Question-Answer Types Preamble/Instruction Slider Scale (Continuous Measurement) Review Reporting 2.0 Where Do I Get My ___? How Do I Create Filters Two Common Error Messages
  • 19. Rogers Radio – Media Score 2011 Research & Reporting: New Q&A Types New Answer Type – Instruction / Preamble Create a ‘pause’ in the survey for the participant Offer words of encouragement Introduce change in/new line of inquiry Provide instructions before presenting a more complex question
  • 20. Rogers Radio – Media Score 2011 Research & Reporting: New Q&A Types New Answer Type – Slider Scale (Continuous Measurement)
  • 21. Rogers Radio – Media Score 2011 Research & Reporting: New Q&A Types Contact [email_address] for more information on setting up a survey with continuous measurement
  • 22. Rogers Radio – Media Score 2011 Research & Reporting New Survey Question-Answer Types Preamble/Instruction Slider Scale (Continuous Measurement) Review Reporting 2.0 Where Do I Get My ___? How Do I Create Filters Two Common Error Messages
  • 23. Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my song scores …
  • 24. Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my answers to screening & strategic questions …
  • 25. Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my answers to screening & strategic questions …
  • 26. Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my answers to my open-ended questions …
  • 27. Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my information on who participated in the survey…
  • 28. Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 Where do I get my information on who participated in the survey…
  • 29. Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 How do I create report filters …
  • 30. Rogers Radio – Media Score 2011 Research & Reporting: Review Reporting 2.0 I get this error message when I run a report … What this means… Questions &/or answers used in the survey are not defined in the report. Survey: How do you feel about the following song? __Love it __Like it __Just ok __Dislike it __Hate it Report Setup: Please rate this song. __Love it __Like it __Just ok __Dislike it __Hate it __Unfamiliar with it Example#1: Question Not Recognized in Report Report setup to look for “Please rate this song.” ERROR – Question in survey worded differently. Example#2: Answer Option Missing in Survey Report column defined to calculate “% Unfamiliar” ERROR – No unfamiliar answer option available
  • 31. Rogers Radio – Media Score 2011 2011 New & Review Client Support & Training Research & Reporting Advisory Panel Management
  • 32. Rogers Radio – Media Score 2011 Advisory Panel Management Panel Visibility Who is in my panel? Who is participating in my surveys? Promotion (Growth) Checklist (Multi-channel) Net Growth (Opt-ins less Opt-outs) Sustainability Incentives 360 Feedback
  • 33. Rogers Radio – Media Score 2011 Advisory Panel Visibility: Composition Who is in my panel …
  • 34. Rogers Radio – Media Score 2011 Advisory Panel Visibility: Composition Who is in my panel …
  • 35. Rogers Radio – Media Score 2011 Advisory Panel Visibility: Composition Who is in my panel …
  • 36. Rogers Radio – Media Score 2011 Advisory Panel Visibility: Composition Who is in my panel …
  • 37. Rogers Radio – Media Score 2011 Advisory Panel Visibility: Survey Activity Who is participating in my surveys …
  • 38. Rogers Radio – Media Score 2011 Advisory Panel Visibility: Survey Activity Who is participating in my surveys …
  • 39. Rogers Radio – Media Score 2011 Advisory Panel Visibility: Survey Activity Who is participating in my surveys …
  • 40. Rogers Radio – Media Score 2011 Advisory Panel Management Panel Visibility Who is in my panel? Who is participating in my surveys? Promotion (Growth) Checklist (Multi-channel) Net Growth (Opt-ins less Opt-outs) Sustainability Incentives 360 Feedback
  • 41. Rogers Radio – Media Score 2011 Advisory Panel Promotion: Multi-channel Checklist Promote on-site/on-air Locate banner/icon in station’s website – front & center Embed mini-poll &/or marquee in station’s website Promote on-air; discuss findings &/or winners on morning shows Promote to external listener databases Email newsletter / club Text mobile members (tiny URL) Implement unified log-in / listener club interface (custom) Promote into the Social Network Publish survey to Twitter followers (tiny URL) Post song/artist to Social Network Embed & promote surveys in Facebook Fan Page Promote to family/friends Deploy both active (ST) & passive (LT) e-referral campaigns Leverage Facebook ‘trusted’ friend referrals X X X X X X X X X X X X X X X
  • 42. Rogers Radio – Media Score 2011 Advisory Panel Promotion: Website Add-ons Engage listeners & promote panel on station’s website … Capture opinionated visitors Acknowledge advisors’ efforts Promote advisory panel
  • 43. Rogers Radio – Media Score 2011 Advisory Panel Promotion: Post to Social Network Enable listeners to post their favorites into their social network … Trusted promotion to network of “like tastes” Promote station, music played, & advisory panel
  • 44. Rogers Radio – Media Score 2011 Advisory Panel Promotion: Reach Facebook Fans Get in the way of the migration Convenient 1-click login/registration Catalog Facebook Fans Deliver ‘trusted’ notifications via friend invitations Enable listeners to participate in surveys in Facebook…
  • 45. Rogers Radio – Media Score 2011 Advisory Panel Promotion: Reach Facebook Fans Launch A Listener Survey Send an “Update” to your Facebook Fans Enable listeners to participate in surveys in Facebook…
  • 46. Rogers Radio – Media Score 2011 Advisory Panel Promotion: Net Growth How many listeners have joined &/or left the panel …
  • 47. Rogers Radio – Media Score 2011 Advisory Panel Management Panel Visibility Who is in my panel? Who is participating in my surveys? Promotion (Growth) Checklist (Multi-channel) Net Growth (Opt-ins less Opt-outs) Sustainability Incentives 360 Feedback
  • 48. Rogers Radio – Media Score 2011 Advisory Panel Sustainability: Monthly Newsletter Show them you are listening … Send monthly newsletter to panelists that includes… Share a high level finding: Music research Perceptual Plans (survey) for upcoming month & special requests Expression of gratitude Summary of participation
  • 49. Rogers Radio – Media Score 2011 Advisory Panel Sustainability: Incentive Ideas Survey Incentive Engine In-Survey Conclusion of Survey Conclusion Page (Completes Only!) Coupon Bonus Codes Air-time Announce winners ‘during survey’ Discuss feedback during the morning show ‘ Advisor of the Week’ segment (sponsored by__)
  • 50. Media Score – Rogers Radio Rogers Radio Requests… Offer for scheduled group webinar training Questions, issues, requests?