Reading Your Users’ Minds: Empiricism, Design, and Human Behavior, Shane F. Blackman, Ph.D.
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The document emphasizes the importance of measuring user behavior and leveraging psychological principles to enhance design and understanding of human behavior. It outlines various research methods and techniques for data collection and analysis, advocating for the inclusion of researchers in the process. The key takeaway is that measuring behavior and applying psychology in design is accessible and beneficial.
Reading Your Users’ Minds: Empiricism, Design, and Human Behavior, Shane F. Blackman, Ph.D.
- 1. Reading Your Users’ Minds: Empiricism, Design, and Human Behavior Shane F. Blackman
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- 5. 5 Let’s take a quick survey...
- 6. 6 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 7. 7 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 9. 9 Why Bother Measuring? Nisbett & Wilson (1977)
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- 13. 13 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 14. 14 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
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- 24. 24 Osorno is in Chile Osorno is in Chile Osorno is in Chile True or False? Reber & Schwarz (1999)
- 25. 25 Consequences of Erudite Vernacular Used Irrespective of Necessity: Problems with Using Long Words Needlessly Oppenheimer (2006)
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- 29. 29 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 30. 30 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 31. Go Read! 31 Metacognitive fluency Prospect theory Risk aversion Introspection illusion Bias blind spot Anchoring and adjustment Representativeness heuristic Compliance techniques Normative influence Procedural justice Mere exposure effect Persuasion Fundamental attribution error Wisdom of crowds Diffusion of responsibility Social loafing Planning fallacy Confirmation bias Groupthink Temporal discounting Stereotyping and prejudice Halo effect
- 34. User interviews Stakeholder interviews Free-response feedback Wireframes (Paper) prototyping Moodboards Story mapping Persona creation Competitive analysis Diary studies Taxonomies User flows Ethnographic field studies 34 A/B testing Experiments Desirability studies Decision-making studies Predictive modeling Simulations Autonomic measures Eye-tracking Card sorting Usability testing Usability benchmarking User demographics Content audits Site analysis Clickstream/GA analysis Surveys Information reveal studies Memory/recall studies Qualitative Quantitative Exploratory Confirmatory
- 35. 35 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 36. THANK YOU! 36 FOWD 2015 Media Temple John Caine Flavie Lemarchand-Wood Sarah Ahmed Graeme Richardson Haq Qureshi Peter Lee Deephan Mohan Shaokang Li Andrew Large David Prentice Mash Hossain Steve Ciancanelli Wil Morales Rachel Montana Christine Wong