Recommendations Reboot: Improving RIO with Experimentation
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The document discusses insights from the Opticon Virtual Summit focusing on improving ROI through experimentation in product recommendations. Key results included a 76.9% increase in automated recommendation clicks and a 1.8% rise in revenue per visitor, along with future plans for algorithm testing and enhanced recommendation strategies. Overall, it highlights the benefits and challenges associated with manual and automated recommendations in product management.
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Recommendations Reboot: Improving RIO with Experimentation
- 1. Recommendations Reboot Improving ROIwith Experimentation Opticon Virtual Summit Product Manager, Data Optimization Stella & Dot Ankit Raheja Jon Noronha Director, Product Management Optimizely
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- 4. What were thebenefits and challenges of manual recommendations?
- 5. What were yourgoals for Optimizely X Recommendations?
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