MANAGEMENT DECISION MAKING 
Spreadsheet Modeling 
& Decision Analysis 
A Practical Introduction to 
Management Science 
Reference 1 
International Executive MBA PGSM 
5th edition 
Cliff T. Ragsdale 
Sensitivity Analysis and 
the Simplex Method
MANAGEMENT DECISION MAKING 
Introduction 
 When solving an LP problem we assume 
that values of all model coefficients are 
known with certainty. 
 Such certainty rarely exists. 
 Sensitivity analysis helps answer 
questions about how sensitive the optimal 
solution is to changes in various 
coefficients in a model. 
General Form of a 
Linear Programming (LP) Problem 
MAX (or MIN): c1X1 + c2X2 + … + cnXn 
Subject to: a11X1 + a12X2 + … + a1nXn <= b1 
International Executive MBA PGSM 
: 
ak1X1 + ak2X2 + … + aknXn <= bk 
: 
am1X1 + am2X2 + … + amnXn = bm 
 How sensitive is a solution to changes in 
the ci, aij, and bi?
MANAGEMENT DECISION MAKING 
Approaches to Sensitivity Analysis 
 Change the data and re-solve the model! 
–Sometimes this is the only practical 
approach. 
 Solver also produces sensitivity reports 
that can answer various questions… 
Solver’s Sensitivity Report 
 Answers questions about: 
– Amounts by which objective function 
coefficients can change without changing the 
optimal solution. 
– The impact on the optimal objective function 
value of changes in constrained resources. 
– The impact on the optimal objective function 
value of forced changes in decision variables. 
– The impact changes in constraint coefficients 
will have on the optimal solution. 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
Software Note 
When solving LP problems, be sure to select 
the “Assume Linear Model” option in the 
Solver Options dialog box as this allows 
Solver to provide more sensitivity information 
than it could otherwise do. 
Once Again, We’ll Use The 
Blue Ridge Hot Tubs Example... 
MAX: 350X1 + 300X2 } profit 
S.T.: 1X1 + 1X2 <= 200 } pumps 
9X1 + 6X2 <= 1566 } labor 
12X1 + 16X2 <= 2880 } tubing 
X1, X2 >= 0 } nonnegativity 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
The Answer Report 
See file Fig4-1.xls 
The Sensitivity Report 
See file Fig4-1.xls 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
How Changes in Objective Coefficients 
Change the X Slope of the Level Curve 2 
original level curve 
new optimal solution 
International Executive MBA PGSM 
original optimal solution 
new level curve 
X1 
250 
200 
150 
100 
50 
0 
0 50 100 150 200 250 
How Changes in Objective Coefficients 
Change the Slope of the Level Curve 
See file Fig4-4.xls
MANAGEMENT DECISION MAKING 
Changes in 
Objective Function Coefficients 
Values in the “Allowable Increase” and 
“Allowable Decrease” columns for the 
Changing Cells indicate the amounts by 
which an objective function coefficient can 
change without changing the optimal 
solution, assuming all other coefficients 
remain constant. 
Alternate Optimal Solutions 
Values of zero (0) in the “Allowable 
Increase” or “Allowable Decrease” 
columns for the Changing Cells indicate 
that an alternate optimal solution exists. 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
Changes in Constraint RHS Values 
 The shadow price of a constraint indicates the 
amount by which the objective function value 
changes given a unit increase in the RHS value of 
the constraint, assuming all other coefficients 
remain constant. 
 Shadow prices hold only within RHS changes 
falling within the values in “Allowable Increase” and 
“Allowable Decrease” columns. 
 Shadow prices for nonbinding constraints are 
always zero. 
Comments About Changes 
in Constraint RHS Values 
 Shadow prices only indicate the changes that occur 
in the objective function value as RHS values 
change. 
 Changing a RHS value for a binding constraint also 
changes the feasible region and the optimal 
solution (see graph on following slide). 
 To find the optimal solution after changing a 
binding RHS value, you must re-solve the problem. 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
How Changing an RHS Value Can Change 
the Feasible Region and Optimal Solution 
X2 
Suppose available labor hours 
increase from 1,566 to 1,728. 
How Changing an RHS Value Can Change 
the Feasible Region and Optimal Solution 
International Executive MBA PGSM 
old labor constraint 
new optimal solution 
new labor constraint 
X1 
250 
200 
150 
100 
50 
old optimal solution 
0 
0 50 100 150 200 250 
See file Fig4-4.xls
MANAGEMENT DECISION MAKING 
Other Uses of Shadow Prices 
 Suppose a new Hot Tub (the Typhoon-Lagoon) is 
being considered. It generates a marginal profit of 
$320 and requires: 
– 1 pump (shadow price = $200) 
– 8 hours of labor (shadow price = $16.67) 
– 13 feet of tubing (shadow price = $0) 
 Q: Would it be profitable to produce any? 
A: $320 - $200*1 - $16.67*8 - $0*13 = -$13.33 = No! 
The Meaning of Reduced Costs 
 The reduced cost for each product equals its 
per-unit marginal profit minus the per-unit 
value of the resources it consumes (priced at 
their shadow prices). 
Optimal Value of Optimal Value of 
Type of Problem Decision Variable Reduced Cost 
at simple lower bound <=0 
Maximization between lower & upper bounds =0 
at simple upper bound >=0 
at simple lower bound >=0 
Minimization between lower & upper bounds =0 
at simple upper bound <=0 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
Key Points - I 
 The shadow prices of resources equate the 
marginal value of the resources consumed 
with the marginal benefit of the goods being 
produced. 
 Resources in excess supply have a shadow 
price (or marginal value) of zero. 
Key Points-II 
 The reduced cost of a product is the difference 
between its marginal profit and the marginal 
value of the resources it consumes. 
 Products whose marginal profits are less than 
the marginal value of the goods required for 
their production will not be produced in an 
optimal solution. 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
Analyzing Changes in 
Constraint Coefficients 
 Q: Suppose a Typhoon-Lagoon required only 7 
labor hours rather than 8. Is it now profitable 
to produce any? 
A: $320 - $200*1 - $16.67*7 - $0*13 = $3.31 = Yes! 
 Q: What is the maximum amount of labor 
Typhoon-Lagoons could require and still be 
profitable? 
A: We need $320 - $200*1 - $16.67*L3 - $0*13 >=0 
The above is true if L3 <= $120/$16.67 = $7.20 
Simultaneous Changes in 
Objective Function Coefficients 
 The 100% Rule can be used to determine if 
the optimal solutions changes when more 
than one objective function coefficient 
changes. 
 Two cases can occur: 
– Case 1: All variables with changed obj. 
coefficients have nonzero reduced costs. 
– Case 2: At least one variable with 
changed obj. coefficient has a reduced 
cost of zero. 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
Simultaneous Changes in Objective 
Function Coefficients: Case 1 
(All variables with changed obj. coefficients have 
nonzero reduced costs.) 
 The current solution remains optimal 
provided the obj. coefficient changes 
are all within their Allowable Increase 
or Decrease. 
Simultaneous Changes in 
Objective Function Coefficients: Case 2 
(At least one variable with changed obj. coefficient 
has a reduced cost of zero.) 
International Executive MBA PGSM 
 
   
 
   
 
,if 0 
 
c j 
c j 
  
  
 
 
,if < 0 
r 
c j 
Dj 
c j 
I j 
 For each variable compute: j 
 If more than one objective function coefficient 
changes, the current solution remains optimal 
provided the rj sum to <= 1. 
 If the rj sum to > 1, the current solution, might 
remain optimal, but this is not guaranteed.
MANAGEMENT DECISION MAKING 
A Warning About Degeneracy 
 The solution to an LP problem is degenerate if the 
Allowable Increase of Decrease on any constraint 
is zero (0). 
 When the solution is degenerate: 
1. The methods mentioned earlier for detecting 
alternate optimal solutions cannot be relied upon. 
2. The reduced costs for the changing cells may not 
be unique. Also, the objective function coefficients 
for changing cells must change by at least as 
much as (and possibly more than) their respective 
reduced costs before the optimal solution would 
change. 
 When the solution is degenerate (cont’d): 
3. The allowable increases and decreases for the 
objective function coefficients still hold and, in 
fact, the coefficients may have to be changed 
beyond the allowable increase and decrease 
limits before the optimal solution changes. 
4. The given shadow prices and their ranges may 
still be interpreted in the usual way but they may 
not be unique. That is, a different set of shadow 
prices and ranges may also apply to the problem 
(even if the optimal solution is unique). 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
The Limits Report 
See file Fig4-1.xls 
The Sensitivity Assistant 
 An add-in on the CD-ROM for this book 
that allows you to create: 
– Spider Tables & Plots 
Summarize the optimal value for one output 
cell as individual changes are made to 
various input cells. 
– Solver Tables 
Summarize the optimal value of multiple 
output cells as changes are made to a 
single input cell. 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
The Sensitivity Assistant 
See files: 
Fig4-12.xls 
 To use the simplex method, we first convert all 
inequalities to equalities by adding slack 
variables to <= constraints and subtracting slack 
variables from >= constraints. 
International Executive MBA PGSM 
& 
Fig4-14.xls 
The Simplex Method 
For example: ak1X1 + ak2X2 + … + aknXn <= bk 
converts to: ak1X1 + ak2X2 + … + aknXn + Sk = bk 
And: ak1X1 + ak2X2 + … + aknXn >= bk 
converts to: ak1X1 + ak2X2 + … + aknXn - Sk = bk
MANAGEMENT DECISION MAKING 
For Our Example Problem... 
MAX: 350X1 + 300X2 } profit 
S.T.: 1X1 + 1X2 + S1 = 200 } pumps 
9X1 + 6X2 + S2 = 1566 } labor 
12X1 + 16X2 + S3 = 2880 } tubing 
X1, X2, S1, S2, S3 >= 0 } nonnegativity 
 If there are n variables in a system of m equations 
(where n>m) we can select any m variables and 
solve the equations (setting the remaining n-m 
variables to zero.) 
Possible Basic Feasible Solutions 
Basic Nonbasic Objective 
Variables Variables Solution Value 
1 S1, S2, S3 X1, X2 X1=0, X2=0, S1=200, S2=1566, S3=2880 0 
2 X1, S1, S3 X2, S2 X1=174, X2=0, S1=26, S2=0, S3=792 60,900 
3 X1, X2, S3 S1, S2 X1=122, X2=78, S1=0, S2=0, S3=168 66,100 
4 X1, X2, S2 S1, S3 X1=80, X2=120, S1=0, S2=126, S3=0 64,000 
5 X2, S1, S2 X1, S3 X1=0, X2=180, S1=20, S2=486, S3=0 54,000 
6* X1, X2, S1 S2, S3 X1=108, X2=99, S1=-7, S2=0, S3=0 67,500 
7* X1, S1, S2 X2, S3 X1=240, X2=0, S1=-40, S2=-594, S3=0 84,000 
8* X1, S2, S3 X2, S1 X1=200, X2=0, S1=0, S2=-234, S3=480 70,000 
9* X2, S2, S3 X1, S1 X1=0, X2=200, S1=0, S2=366, S3=-320 60,000 
10* X2, S1, S3 X1, S2 X1=0, X2=261, S1=-61, S2=0, S3=-1296 78,300 
* denotes infeasible solutions 
International Executive MBA PGSM
MANAGEMENT DECISION MAKING 
Basic Feasible Solutions & 
Extreme Points 
X2 
5 
1 
International Executive MBA PGSM 
Basic Feasible Solutions 
1 X1=0, X2=0, S1=200, S2=1566, S3=2880 
2 X1=174, X2=0, S1=26, S2=0, S3=792 
3 X1=122, X2=78, S1=0, S2=0, S3=168 
4 X1=80, X2=120, S1=0, S2=126, S3=0 
5 X1=0, X2=180, S1=20, S2=486, S3=0 
X1 
250 
200 
150 
100 
50 
2 
3 
4 
0 
0 50 100 150 200 250 
Simplex Method Summary 
 Identify any basic feasible solution (or extreme 
point) for an LP problem, then moving to an 
adjacent extreme point, if such a move improves 
the value of the objective function. 
 Moving from one extreme point to an adjacent one 
occurs by switching one of the basic variables with 
one of the nonbasic variables to create a new 
basic feasible solution (for an adjacent extreme 
point). 
When no adjacent extreme point has a better 
objective function value, stop -- the current 
extreme point is optimal.
MANAGEMENT DECISION MAKING 
End of Chapter 4 
International Executive MBA PGSM

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Reference 1

  • 1. MANAGEMENT DECISION MAKING Spreadsheet Modeling & Decision Analysis A Practical Introduction to Management Science Reference 1 International Executive MBA PGSM 5th edition Cliff T. Ragsdale Sensitivity Analysis and the Simplex Method
  • 2. MANAGEMENT DECISION MAKING Introduction  When solving an LP problem we assume that values of all model coefficients are known with certainty.  Such certainty rarely exists.  Sensitivity analysis helps answer questions about how sensitive the optimal solution is to changes in various coefficients in a model. General Form of a Linear Programming (LP) Problem MAX (or MIN): c1X1 + c2X2 + … + cnXn Subject to: a11X1 + a12X2 + … + a1nXn <= b1 International Executive MBA PGSM : ak1X1 + ak2X2 + … + aknXn <= bk : am1X1 + am2X2 + … + amnXn = bm  How sensitive is a solution to changes in the ci, aij, and bi?
  • 3. MANAGEMENT DECISION MAKING Approaches to Sensitivity Analysis  Change the data and re-solve the model! –Sometimes this is the only practical approach.  Solver also produces sensitivity reports that can answer various questions… Solver’s Sensitivity Report  Answers questions about: – Amounts by which objective function coefficients can change without changing the optimal solution. – The impact on the optimal objective function value of changes in constrained resources. – The impact on the optimal objective function value of forced changes in decision variables. – The impact changes in constraint coefficients will have on the optimal solution. International Executive MBA PGSM
  • 4. MANAGEMENT DECISION MAKING Software Note When solving LP problems, be sure to select the “Assume Linear Model” option in the Solver Options dialog box as this allows Solver to provide more sensitivity information than it could otherwise do. Once Again, We’ll Use The Blue Ridge Hot Tubs Example... MAX: 350X1 + 300X2 } profit S.T.: 1X1 + 1X2 <= 200 } pumps 9X1 + 6X2 <= 1566 } labor 12X1 + 16X2 <= 2880 } tubing X1, X2 >= 0 } nonnegativity International Executive MBA PGSM
  • 5. MANAGEMENT DECISION MAKING The Answer Report See file Fig4-1.xls The Sensitivity Report See file Fig4-1.xls International Executive MBA PGSM
  • 6. MANAGEMENT DECISION MAKING How Changes in Objective Coefficients Change the X Slope of the Level Curve 2 original level curve new optimal solution International Executive MBA PGSM original optimal solution new level curve X1 250 200 150 100 50 0 0 50 100 150 200 250 How Changes in Objective Coefficients Change the Slope of the Level Curve See file Fig4-4.xls
  • 7. MANAGEMENT DECISION MAKING Changes in Objective Function Coefficients Values in the “Allowable Increase” and “Allowable Decrease” columns for the Changing Cells indicate the amounts by which an objective function coefficient can change without changing the optimal solution, assuming all other coefficients remain constant. Alternate Optimal Solutions Values of zero (0) in the “Allowable Increase” or “Allowable Decrease” columns for the Changing Cells indicate that an alternate optimal solution exists. International Executive MBA PGSM
  • 8. MANAGEMENT DECISION MAKING Changes in Constraint RHS Values  The shadow price of a constraint indicates the amount by which the objective function value changes given a unit increase in the RHS value of the constraint, assuming all other coefficients remain constant.  Shadow prices hold only within RHS changes falling within the values in “Allowable Increase” and “Allowable Decrease” columns.  Shadow prices for nonbinding constraints are always zero. Comments About Changes in Constraint RHS Values  Shadow prices only indicate the changes that occur in the objective function value as RHS values change.  Changing a RHS value for a binding constraint also changes the feasible region and the optimal solution (see graph on following slide).  To find the optimal solution after changing a binding RHS value, you must re-solve the problem. International Executive MBA PGSM
  • 9. MANAGEMENT DECISION MAKING How Changing an RHS Value Can Change the Feasible Region and Optimal Solution X2 Suppose available labor hours increase from 1,566 to 1,728. How Changing an RHS Value Can Change the Feasible Region and Optimal Solution International Executive MBA PGSM old labor constraint new optimal solution new labor constraint X1 250 200 150 100 50 old optimal solution 0 0 50 100 150 200 250 See file Fig4-4.xls
  • 10. MANAGEMENT DECISION MAKING Other Uses of Shadow Prices  Suppose a new Hot Tub (the Typhoon-Lagoon) is being considered. It generates a marginal profit of $320 and requires: – 1 pump (shadow price = $200) – 8 hours of labor (shadow price = $16.67) – 13 feet of tubing (shadow price = $0)  Q: Would it be profitable to produce any? A: $320 - $200*1 - $16.67*8 - $0*13 = -$13.33 = No! The Meaning of Reduced Costs  The reduced cost for each product equals its per-unit marginal profit minus the per-unit value of the resources it consumes (priced at their shadow prices). Optimal Value of Optimal Value of Type of Problem Decision Variable Reduced Cost at simple lower bound <=0 Maximization between lower & upper bounds =0 at simple upper bound >=0 at simple lower bound >=0 Minimization between lower & upper bounds =0 at simple upper bound <=0 International Executive MBA PGSM
  • 11. MANAGEMENT DECISION MAKING Key Points - I  The shadow prices of resources equate the marginal value of the resources consumed with the marginal benefit of the goods being produced.  Resources in excess supply have a shadow price (or marginal value) of zero. Key Points-II  The reduced cost of a product is the difference between its marginal profit and the marginal value of the resources it consumes.  Products whose marginal profits are less than the marginal value of the goods required for their production will not be produced in an optimal solution. International Executive MBA PGSM
  • 12. MANAGEMENT DECISION MAKING Analyzing Changes in Constraint Coefficients  Q: Suppose a Typhoon-Lagoon required only 7 labor hours rather than 8. Is it now profitable to produce any? A: $320 - $200*1 - $16.67*7 - $0*13 = $3.31 = Yes!  Q: What is the maximum amount of labor Typhoon-Lagoons could require and still be profitable? A: We need $320 - $200*1 - $16.67*L3 - $0*13 >=0 The above is true if L3 <= $120/$16.67 = $7.20 Simultaneous Changes in Objective Function Coefficients  The 100% Rule can be used to determine if the optimal solutions changes when more than one objective function coefficient changes.  Two cases can occur: – Case 1: All variables with changed obj. coefficients have nonzero reduced costs. – Case 2: At least one variable with changed obj. coefficient has a reduced cost of zero. International Executive MBA PGSM
  • 13. MANAGEMENT DECISION MAKING Simultaneous Changes in Objective Function Coefficients: Case 1 (All variables with changed obj. coefficients have nonzero reduced costs.)  The current solution remains optimal provided the obj. coefficient changes are all within their Allowable Increase or Decrease. Simultaneous Changes in Objective Function Coefficients: Case 2 (At least one variable with changed obj. coefficient has a reduced cost of zero.) International Executive MBA PGSM          ,if 0  c j c j       ,if < 0 r c j Dj c j I j  For each variable compute: j  If more than one objective function coefficient changes, the current solution remains optimal provided the rj sum to <= 1.  If the rj sum to > 1, the current solution, might remain optimal, but this is not guaranteed.
  • 14. MANAGEMENT DECISION MAKING A Warning About Degeneracy  The solution to an LP problem is degenerate if the Allowable Increase of Decrease on any constraint is zero (0).  When the solution is degenerate: 1. The methods mentioned earlier for detecting alternate optimal solutions cannot be relied upon. 2. The reduced costs for the changing cells may not be unique. Also, the objective function coefficients for changing cells must change by at least as much as (and possibly more than) their respective reduced costs before the optimal solution would change.  When the solution is degenerate (cont’d): 3. The allowable increases and decreases for the objective function coefficients still hold and, in fact, the coefficients may have to be changed beyond the allowable increase and decrease limits before the optimal solution changes. 4. The given shadow prices and their ranges may still be interpreted in the usual way but they may not be unique. That is, a different set of shadow prices and ranges may also apply to the problem (even if the optimal solution is unique). International Executive MBA PGSM
  • 15. MANAGEMENT DECISION MAKING The Limits Report See file Fig4-1.xls The Sensitivity Assistant  An add-in on the CD-ROM for this book that allows you to create: – Spider Tables & Plots Summarize the optimal value for one output cell as individual changes are made to various input cells. – Solver Tables Summarize the optimal value of multiple output cells as changes are made to a single input cell. International Executive MBA PGSM
  • 16. MANAGEMENT DECISION MAKING The Sensitivity Assistant See files: Fig4-12.xls  To use the simplex method, we first convert all inequalities to equalities by adding slack variables to <= constraints and subtracting slack variables from >= constraints. International Executive MBA PGSM & Fig4-14.xls The Simplex Method For example: ak1X1 + ak2X2 + … + aknXn <= bk converts to: ak1X1 + ak2X2 + … + aknXn + Sk = bk And: ak1X1 + ak2X2 + … + aknXn >= bk converts to: ak1X1 + ak2X2 + … + aknXn - Sk = bk
  • 17. MANAGEMENT DECISION MAKING For Our Example Problem... MAX: 350X1 + 300X2 } profit S.T.: 1X1 + 1X2 + S1 = 200 } pumps 9X1 + 6X2 + S2 = 1566 } labor 12X1 + 16X2 + S3 = 2880 } tubing X1, X2, S1, S2, S3 >= 0 } nonnegativity  If there are n variables in a system of m equations (where n>m) we can select any m variables and solve the equations (setting the remaining n-m variables to zero.) Possible Basic Feasible Solutions Basic Nonbasic Objective Variables Variables Solution Value 1 S1, S2, S3 X1, X2 X1=0, X2=0, S1=200, S2=1566, S3=2880 0 2 X1, S1, S3 X2, S2 X1=174, X2=0, S1=26, S2=0, S3=792 60,900 3 X1, X2, S3 S1, S2 X1=122, X2=78, S1=0, S2=0, S3=168 66,100 4 X1, X2, S2 S1, S3 X1=80, X2=120, S1=0, S2=126, S3=0 64,000 5 X2, S1, S2 X1, S3 X1=0, X2=180, S1=20, S2=486, S3=0 54,000 6* X1, X2, S1 S2, S3 X1=108, X2=99, S1=-7, S2=0, S3=0 67,500 7* X1, S1, S2 X2, S3 X1=240, X2=0, S1=-40, S2=-594, S3=0 84,000 8* X1, S2, S3 X2, S1 X1=200, X2=0, S1=0, S2=-234, S3=480 70,000 9* X2, S2, S3 X1, S1 X1=0, X2=200, S1=0, S2=366, S3=-320 60,000 10* X2, S1, S3 X1, S2 X1=0, X2=261, S1=-61, S2=0, S3=-1296 78,300 * denotes infeasible solutions International Executive MBA PGSM
  • 18. MANAGEMENT DECISION MAKING Basic Feasible Solutions & Extreme Points X2 5 1 International Executive MBA PGSM Basic Feasible Solutions 1 X1=0, X2=0, S1=200, S2=1566, S3=2880 2 X1=174, X2=0, S1=26, S2=0, S3=792 3 X1=122, X2=78, S1=0, S2=0, S3=168 4 X1=80, X2=120, S1=0, S2=126, S3=0 5 X1=0, X2=180, S1=20, S2=486, S3=0 X1 250 200 150 100 50 2 3 4 0 0 50 100 150 200 250 Simplex Method Summary  Identify any basic feasible solution (or extreme point) for an LP problem, then moving to an adjacent extreme point, if such a move improves the value of the objective function.  Moving from one extreme point to an adjacent one occurs by switching one of the basic variables with one of the nonbasic variables to create a new basic feasible solution (for an adjacent extreme point). When no adjacent extreme point has a better objective function value, stop -- the current extreme point is optimal.
  • 19. MANAGEMENT DECISION MAKING End of Chapter 4 International Executive MBA PGSM