Regional newspaper Q2
- 1. REGIONAL NEWSPAPER EVALUATION QUESTION HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TASKS?
- 2. When planning the regional newspaper the ancillary tasks had to be taken into account. The ancillary tasks chosen by myself was the radio advertisement and the billboard poster all to advertise the regional newspaper of course. Knowing this I knew that the regional newspaper had to be well detailed and have certain elements so that the ancillary tasks could be linked through the use of texts, colours and images thus advertising the regional newspaper and creating a brand identity.
- 3. Billboard Poster The billboard poster of course being a poster for the regional newspaper will use key elements of the regional newspaper such as the logo and colour scheme of the logo to reinforce the brand identity and link the billboard poster and the regional newspaper together. I’m thinking that the billboard will employ the use of the logo and colour scheme of the regional newspaper logo at least to ensure that the brand identity is built and any consumer could easily link the two media products together.
- 4. Radio Advertisement The regional newspaper has got a lot of detail within it such as in- depth stories and other elements such as the date of the day. With these key details in place I can easily plan to use some of these details with in the radio advertisement to ensure the brand identity of the regional newspaper is reinforced and that the two media products are linked. My initial thoughts on how to connect these two media products is too have key details mentioned within the radio advertisement. For example, the radio advert could have mention to the date and the stories ‘currently’ being discussed in the region thus creating a strong between the two media products. The links may be subtle but they are strong because the advert will perfectly describe the key features of the regional newspaper.
- 5. CONCLUSION Overall, the main task and ancillary tasks will be linked through visual and subtle details that all relate to the main media product and as a result a brand identity will be created. The billboard poster will use the colour scheme and logo possibly whilst the radio advert will try to use the details of the newspaper in the advert such as the date and stories included within the main task.