SXSW 2014: Re-orientating UX Design for the Internet of Things
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The document discusses the evolution of UX design in the context of the Internet of Things (IoT), emphasizing the need for designers to adapt to a diverse array of devices while maintaining user attention. Key takeaways highlight the importance of delivering relevant ambient information and the commoditization of data, suggesting that without interpretation, data becomes noise. It also contrasts UX design with service design, asserting that effective service design enhances the user experience through better orchestration and transparency, particularly regarding identity and privacy.
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SXSW 2014: Re-orientating UX Design for the Internet of Things
- 1. #UX4IoT #SXSW2014! Re-orientating UXDesign for the Internet of Things Alfred Lui (@connection76)
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- 5. #UX4IoT #SXSW2014! Not arectangle.
- 6. #UX4IoT #SXSW2014! Every shapeand size.!
- 7. #UX4IoT #SXSW2014! Internet ofThings is a network of uniquely identifiable and interoperable objects connected by services over the Internet.!
- 8. #UX4IoT #SXSW2014! Cheap, Power EfficientCPUs Open Cloud API’s Data Everywhere
- 9. #UX4IoT #SXSW2014! Cheap, Power EfficientCPUs Open Cloud API’s Data Everywhere Smart Devices Everywhere Source:http://share.cisco.com/internet-of-things.html!
- 10. #UX4IoT #SXSW2014! What doesit mean for designers?!
- 11. #UX4IoT #SXSW2014! Proportioning UXto Attention
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- 14. #UX4IoT #SXSW2014! We nolonger own the foreground • Designers have been designing for the foreground • The number of devices increases, but people’s attention remains constant!
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- 16. #UX4IoT #SXSW2014! Push! Pull!Ambient! AmbientInformation!
- 17. #UX4IoT #SXSW2014! Scale withUser’s Attention Push! Pull!Ambient!
- 18. #UX4IoT #SXSW2014! Energy Joulefrom Ambient Devices
- 19. #UX4IoT #SXSW2014! David Rose’sDemo at Lift 2009 Across the room Up-close Tap Link to Demo!
- 20. #UX4IoT #SXSW2014! Takeaway • Assumeuser’s attention to your device is low • Deliver single and complete ambient information • Take advantage of user’s behavior in the environment to both scale information and lower friction.! Informational Value Attention
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- 24. #UX4IoT #SXSW2014! Data withoutinterpretation is just quantified noise. Commoditization of data
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- 27. #UX4IoT #SXSW2014! A two-sidedapproach Sense Making Storytelling!
- 28. #UX4IoT #SXSW2014! Data! Idea! Meaning!Human Experience! Insight of the past & Foresight into the future! Sense Making! Storytelling!
- 29. #UX4IoT #SXSW2014! Data! Data! Data! Data! Progress!! Data! Progress! How do youfeel?! Insight + Foresight! Fitbit vs Jawbone UP!
- 30. #UX4IoT #SXSW2014! Takeaway • Datawithout purpose is quantified noise. • Sense making + Story telling • Deliver insight + foresight!
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- 32. #UX4IoT #SXSW2014! Service designis the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.! What is Service Design?! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w!
- 33. #UX4IoT #SXSW2014! Why doesit matter?
- 34. #UX4IoT #SXSW2014! Nike FuelBand $149! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w! Value is in the service
- 35. #UX4IoT #SXSW2014! Value isin the service Nike Fuel Band $149! Daiso Pedometer $5! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w!
- 36. #UX4IoT #SXSW2014! Wellness Serviceof Nike Fuelband Photo: http://store.nike.com/us/en_us/pw/fuelband/90w! Real-time Feedback History and Trends Shared Accountability Peer Support Reminders!
- 37. #UX4IoT #SXSW2014! Wellness Serviceof Nike Fuelband Photo: http://store.nike.com/us/en_us/pw/fuelband/90w, https://itunes.apple.com/us/app/nike+-fuelband/id493325070?mt=8! http://smartuse.pro/wp-content/uploads/2013/03/Nike+_Dashboard.png! Avatar! Digital Touch-points! Contents and Branding!
- 38. #UX4IoT #SXSW2014!Photo: www,nest.com! Service!Avatar! EnergyManagement! Distributed Lost & Found! Remote Home Security!
- 39. #UX4IoT #SXSW2014! What isthe difference between UX and Service Design?
- 40. #UX4IoT #SXSW2014! Mobile BankingApp UX Design Select ‘Chat’ Tab Select Compose Compose Message Select Category Display Error Save Draft Send Select ‘Chat’ Tab Connection? Task Flow: User Requests Support from Mobile App!
- 41. #UX4IoT #SXSW2014! Mobile BankingService Design! Journey: Customer Requests Support! Compose message! APP! EMAIL! CALL CENTER! SUPPORT SUPERVISORS! CUSTOMER! Confirmation! Assign Case! Escalate for Approval! Respond to customer! New Msg Notification! Read response! Mark issue resolved!Max. 4h!
- 42. #UX4IoT #SXSW2014! Takeaway • Behindevery IoT product is a service. • Service design is multi-touch, multi-perspective. It is about orchestration.!
- 43. #UX4IoT #SXSW2014! Design withIdentity
- 44. #UX4IoT #SXSW2014! Why Designfor Identity?
- 45. #UX4IoT #SXSW2014! Japanese cigarettesvending machines! Photo: http://upload.wikimedia.org/wikipedia/commons/4/46/Fujitaka_kodomo_check_system.jpg!
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- 47. #UX4IoT #SXSW2014! What aboutprivacy?
- 48. #UX4IoT #SXSW2014! Value ofService Transparency Privacy
- 49. #UX4IoT #SXSW2014! Takeaway • Beingable to customize experience using identity has tremendous potential • Privacy is only an issue when the value of the service is unclear and handling of data lacks transparency.!
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- 51. #UX4IoT #SXSW2014! 80’s/90’s TIME PLACE 70’s PERSON 2007 PURPOSE Now The 4thera of information access!
- 52. #UX4IoT #SXSW2014! Our roles& responsibilities 1. Create new normalcy for people 2. Make existing services suck less 3. Stop making Don’t stop at concept videos!!
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- 55. #UX4IoT #SXSW2014! 1. Createnew normalcy for people 2. Make existing services suck less 3. Stop making Don’t stop at concept videos!! Our roles & responsibilities
- 56. #UX4IoT #SXSW2014! Thank you. AlfredLui @connection76! San Francisco Internet of Things Meetup (@SFIoTMeetup)