Reputation Management with a Purpose
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This document discusses a webinar on reputation management with a focus on online reviews. It explains what reputation management is, why it matters, and how to manage an agency's reputation through tools like Google Business profiles, websites, and reviews on sites like Yelp. It also discusses the importance of reviews, with over 90% of consumers reading reviews. Finally, it introduces reputation management tools from Confluency called Rep Man and a Review Generator that can help businesses monitor their online presence and generate positive reviews.
Reputation Management with a Purpose
- 1. Webinars October 13, 14, 15 Reputation Management with a Purpose
- 2. Presenters Ken Kremers Kevin McDonald
- 3. Reputation Management? What is it? Why does it matter? How do you manage your agency’s reputation?
- 4. Online Reputation ● Do you show up in search? (you do) ○ product and service searches ○ branded searches ● How do you look? Two Components
- 5. NAP and Reviews Role in search visibility
- 6. Opportunities for Visibility ● Google+ Business profile ● Website pages ● Reviews on other websites ○ Yelp ○ Facebook ○ YP Search: Insurance Agent Chicago IL
- 7. Off website factors Search Visibility
- 8. Visibility Factors Source: Moz.com 2014 Local Ranking Factors
- 9. Reputation management Off website factors you can and should be managing add up to 55% External Location Signals (Listings - NAP) 16% G+ Profile Categories, etc. 15% Review Signals 10% Social Signals 6% Sub Total 47% Behavioral/Mobility Signals* 8% Total 55% *Click-throughs are heavily influenced by the presence of reviews
- 10. Branded Searches Variation on your name Highest volume of search traffic How does the drive by look?
- 12. How Important are Reviews? 92% of consumers read them 87% won’t do business with low rated 69% believe reviews older than 3 months not valid Source: 2015 Bright Local Consumer Reviews Survey
- 13. Filter by Reviews Google has started adding filters, including for reviews, to local search results.
- 15. Source: 2015 Bright Local Consumer Reviews Survey
- 16. Reputation Management? What is it? Why does it matter? How do you manage your agency’s reputation?
- 17. Reputation Management? What is it? Why does it matter? How do you manage your agency’s reputation?
- 18. Rep Man Dashboard and Review Generator communications
- 19. Rep Man - Reviews ● Reputation Intelligence ● Local SEO ● Hyper Local SEO ● Competitor Monitoring ● Optional DFY
- 20. Manage ● Email notifications ● Respond from one place ● Measure progress ● Quantity ● Quality ● Diversity
- 21. Generate Reviews ● One-off emails ● Web page widget ● Review Generator Process (new clients)
- 22. One-off Emails Set up and send from the Rep Man dash Add to agency management system
- 23. Web Page Widget
- 24. Review Generator - New Clients Sequence ● Thank you ● Feedback - Review ● Ask for referral ● Presumptive Opt-in Confluency does it for you
- 25. Rep Man Cost ● Rep Man Dashboard ○ Reputation Intelligence ○ Local SEO ○ Hyper Local SEO ○ Competitor Monitoring ○ Optional DFY ● Review Generator Email Sequence Set Up: $ 0 Rep Man Monthly: $29 Review Generator DFY: $20 Webinar Special
- 26. Bundles...included with Rep Man Concierge Social Marketing One and Two Step Into Growth Growth Booster Growth Dominator
- 27. If you already subscribe to... Rep Man, Social Marketing or a Bundle… you will hear from Confluency over the next few days about the widget...